Disney
A company that’s knows how to execute a successful marketing campaign, Disney pulled a great example out of the bag with its ‘Zootopia As Told by Emoji’ video.
Both cute and quirky, it captured the whimsical spirit of the day itself perfectly.
O-M-Goodness. It’s #Zootopia As Told By Emoji! https://t.co/6CpNVre97j
— Disney (@Disney) July 18, 2016
Taking the opportunity to promote the more serious matter of gender equality, Google announced the release of eleven new professional emojis – representative of both male and female jobs.
With a lot of prior criticism about the lack of diversity in emojis, Google’s announcement was both timely and well-executed.
For those ladies about to rock, we salute you. #WorldEmojiDay pic.twitter.com/oTHU0Ul1wS
— Google (@google) July 17, 2016
McDonald’s
Having also tweeted about #worldchocolateday in July, McDonalds clearly knows a hashtag opportunity when it sees one.
Creating a cheeseburger out of emojis, the fast food chain’s tweet was both simple, effective and straight to the point.
Happy #WorldEmojiDay! pic.twitter.com/4vFKx2JfnF
— McDonald’s UK (@McDonaldsUK) July 17, 2016
British Heart Foundation
In just two tweets, the British Heart Foundation succeeded in highlighting a common preconception about heart disease, as well as encapsulate the charity’s overall aim.
Heart disease doesn’t discriminate – it can affect anyone at any time. But we’re fighting back. #WorldEmojiDay pic.twitter.com/gJhNLZeedi
— BHF (@TheBHF) July 17, 2016
Thanks to all your support, our researchers are fighting for every heartbeat every single day. #WorldEmojiDay pic.twitter.com/up9jgyd6iG
— BHF (@TheBHF) July 17, 2016
Race for Life
Another charity getting in on the act, Cancer Research’s Race for Life released a series of images depicting emoji responses to the subjects of cancer and fundraising.
It was both relatable and humorous in tone, fitting in well with its wider social media strategy.
When you smash your fundraising target … #WorldEmojiDay pic.twitter.com/lWmhDm0j8o
— Race for Life (@raceforlife) July 17, 2016
Pizza Hut
While the US account marked the day with a mere pizza emoji… (highly original), the UK Pizza Hut contingent put in a little more effort.
Alongside an emoji themed movie quiz, it created its very own emoji menu.
Can you crack the emoji codes? @pizzahutuk are serving a limited edition emoji menu this weekend! pic.twitter.com/SFhzaSuqgC
— Liverpool ONE (@Liverpool_ONE) July 16, 2016
BBC iPlayer
Lastly, another quiz.
Using emojis to spell out its own television programmes, BBC iPlayer updated Pictionary for the digital generation.
Right, this one may be the most difficult. Which show(s) on BBC iPlayer are we referring to here? #WorldEmojiDay pic.twitter.com/uvYCx6maZh
— BBC iPlayer (@BBCiPlayer) July 17, 2016
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