A quarter of senior marketers say their business has upskilled for genAI
Twenty five percent of senior client-side execs say AI skill-building programmes have already been conducted. However, advanced AI skills for key team members and an org-wide basic understanding of AI remain as top priorities for generative AI progress in 2024, according to a report from Adobe.
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In-store retail media: What is it, and where is it headed?
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
Automotive transformation: How commerce capability is breaking down 100 years of business silos
The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.
15 stats that capture the evolution of retail media networks
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
Nine practical steps for innovation
Tips to help with the research, the communication and the task of finding out what people want. In essence, how to have good ideas by asking the right questions.
Unlock the digital potential in your organisation
Eight three percent of executives that say their organisation’s growth depends on rapidly evolving their employees’ skills and capabilities to meet emerging customer and business needs.
In a rapidly changing digital environment, we’re here to help you to assess competencies and map out a plan to build the skills crucial to your business’s growth.
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