Advertising
- R GA London for Google: Google Outside
- We Are Social for Evian: Live Young January
- Yorkshire Building Society: Tour de France 2014
- Biborg for Sony Computer Entertainment Europe: InFamous: Second Son Digital Launch Campaign
Automotive
- Level 4.0 for Audi: Audi Personal Assistant
- e3 for Kia Motors: Kia Reevoo
- Storystream for Goodwood: Goodwood Festival of Speed Live
- Bloom Worldwide for Toyota Motor Europe: Bloom & Toyota Social Busines
- Havas Media for Kia: How Kia used tech and data innovation to supercharge their dealership and aftersales business
- Digital Annexe for Mercedes-Benz: C-Class Saloon app
B2B
- AnalogFolk London for AkzoNobel: Dulux Trade Paint Expert
- SaleCycle for Smyths Toys: Animation: The Abandoned Toys
- Centerline Digital for IBM: IBM Mainframe50 Campaign
- E.I DuPoint India Private Limited: The Power of Shunya – Brand Program in India
- Sky IQ for BSkyB: Insight Anytime Portal
- ITV Studios: Digital Overhaul
- e3 for Orange: Keeping the Orange brand consistent globally
- VML London for PwC: The World is in Beta
- Hays: building networks and relationships via LinkedIn
Best Launch Campaign
- We Are Social for Adidas: Brazuca
- AO: ao.com – Creating a superbrand
- Sony Computer Entertainment: Playstation 4 launch
- Nesta & the Technology Strategy Board: Longitude Prize 2014
Charities, Government & Non Profit
- Palace for Colston Hall: Colston Hall
- BPL for The Royal British Legion: Every Man Remembered
- Focus for Crimestoppers: Game of Fraud
- MediaCom for Cancer Research UK: #nomakeupselfie
- Macmillian Cancer Support: Team Up
- Nesta & the Technology Strategy Board: Longitude Prize 2014
- Iginitionone for Unicef UK: UNICEF UK Christmas Campaign
- Salford Business school for businessculture.org: Passport to Trade 2.0 (#P2T2)
Consumer Goods
- Holler for P&G Always: #LikeAGirl
- Zone for Coca-Cola: Share a Coke
- Freestak for Berghaus: #TrailTeam2014
- MTM for HTC: The HTC One (M8) launch
- Mischief PR for Birdseye: Picture House: The World’s First Pay-By-Picture Restaurant
- Posterscope & Carat for Sam Dolan: Lurpak #FOODADVENTURES
- Coty for Marc Jacobs Fragrance: Daisy Marc Jacobs Tweet Shop
- Havas Media for Pernod Ricard: Malibu: Malibu Best Summer Ever
- Birds Eye Limited: Birds Eye PictureHouse
Content Marketing
- Red Letter Days: Integrated content marketing for natural search visibility
- Holler / Leo Burnett Toronto, Chicago, London for P&G Always: #LikeAGirl
- Epiphany for Amplifon: Sounds of Street View
- Guardian News & Media: Where on earth have you been? Travel Interactive
- MediaBlaze Group for Merrell: Global Content Strategy – The Pack
- OneVoiceConnect for Philips: Responsive Newsroom
- Builtvisible: Messages in the Deep
- Search Laboratory for The Priory Group: Boosting Brand Awareness Through Content Marketing
Customer & User Experience
- Lowe Profero for Primark: PRIMANIA
- Collective for Penguin Random House: My Independent Bookshop: Changing the way we discover books
- We Are Experience for TfL: Transporting London
- AnalogFolk London for AkzoNobel: Dulux Trade Paint Expert
- e3 for The Royal Navy: Reinvigorating the Royal Navy online
- Asda: Asda App – Recipes Integration
- LV: Delivering a responsive end-to-end sales experience
- RS Components: Driving conversion in a dynamic and collaborative way
Data & Digital
- IBM Interactive Experience for The All England Lawn Tennis Club (AELTC), Wimbledon: The Championships, Wimbledon 2014
- Red Orbit for Big Bang: Big Bang – From first click to the last conversion
- Rakuten Attribution for House of Fraser: House of Fraser Poised to Grow Affitliate Market
- StarCom Media Vest Group for Europcar: Achieving ROI Equilibrium
- Essence for The Financial Times: FT On The Pulse Campaign
- Indica for Shop Direct: IP Retargeting
- MEC for Lloyds Banking Group (LBG): Ignoring the Click
- Lowe Profero: Attribution modelling for Western Union Digital (WU.com)
- RedEye for Warner Leisure Hotels: Innovative Data Insights
- Indicia for Shop Direct: IP Retargeting
- MBNA: Email Triggers
- RAPP for Barclays: Personalised Lending Video
- Premier Farnell: Pricing Email Campaign
- TripAdvisor: Local Leaderboards
- Bronto Software for Farmison & Co: Farmison & Co email marketing campaign
- Vizeum UK for Pernod Ricard: Making the ‘Malibutique’ even bigger
- Marketing Source for Santander UK: Onboarding
- Oracle Marketing Cloud for B&Q: B&Q & Oracle Marketing Cloud kinetic email
Financial services
- HSBC: HOME – HSBC Online Mortgage Experience
- Aldermore Bank: Aldermore Ratings & Reviews
- RAPP for Barclays: Personalised Lending video
- Aardman Animations for RBS Natwest: Pigby’s Fair
- Performics UK for Royal Bank of Scotland: RBS Mortgages Made Easy – The London Borough Comparison Tool
- Zenith Optimedia for Aviva: The Aviva Life Direct Protection Campaign
- MBNA: Digital Communications Hub
Gaming & Gambling
- M2M for Paddy Power: Right Behind Gay Footballers
- Essence for Google: Google QuizUp Campaign
- Paperseven for Channel 4: Made In Chelsea The Game
- Essence for Google: Google Chrome Experiment
- Cake for Xbox: Xbox:The One
Innovative New Technology
- RAPP for Mothercare: Becoming the world’s most caring retailer
- BrainLabs for Which? Magazine: Close Variant Matching Blocker
- BrainLabs for Alpharooms: Using Real Time Bidding For Paid Search – The First Time Ever
- Summit: Forecaster – Predicting and profiting from the future
- House of Fraser: Beacon Enabled Mannequins
- Cancer Research UK: Play to cure: Genes in Space
- Bae Systems Applied Intelligence for Transport for London: New Website for TfL
- 15Gifts for Virgin Media: Virgin Media’s Intelligent Decision Engine
Mobile
- Arena for Domino’s Pizza: Getting our Mobile X Factor
- Live Nation UK: Wireless Festival 2014 App
- Maverick Rckt for Channel 4: My MindChecker
- RS Components: Mobile Site Relaunch
- 1000heads for Benefit Cosmetics UK: PORE O’Clock
- telestra: Telstra Treats
- twentysix for Design Museum: The Design Museum Collection for iPhone
- Essence for Google: Google QuizUp Campaign
- TUI Travel PLC: TUI Digital Holiday Assistant Platform
Multichannel Marketing
- Brass ALT for Lucozade Sport: Lucozade Sport – Conditions Zone
- Thomas Cook Media Partnership for Brand USA: United Stories of America
- MBNA: Summer Travel Services
- iCrossing for Visit Wales: Milestone moments for Visit Wales
- Four Colman Getty for Harper Collins: The Bloxham Hotel
- Zenith for Aviva: The Aviva Life Direct Protection Campaign
- Media Bounty for Luxardo: Luxardo Cocktails 2014
Performance Marketing
- Infectious Media for Waitrose: Redefining the impact of display
- Arena for Legal & General: Smashing the Share of Voice, Share of Market model
- Affiliate Window: MyAW: Making Affiliate Marketing Easier
- Summit for Argos: Predicting and Profiting from the future
- Lowe Profero for Western Union: WU.com- Real Time Global Acquisition
- Optus Star Com: Facebook Outcome Measure Study
- DigitasLBi for Etihad Airways: Global growth
- Criteo for House of Fraser: Performance Display campaign
- Essence for The Financial Times: FT On The Pulse Campaign
Retail
- Seven Seconds for Waitrose Cellar: Waitrose Cellar Launch
- RAPP for Mothercare: Becoming the world’s most caring retailer
- Arena for Domino’s Pizza: Getting our Mobile X Factor
- 7thingsmedia for French Commection: Never Miss A Trick
- Match Media for IKEA: IKEA – A Data Matching Love Story
- Ampersand for Harvey Nichols: Harvey Nichols with Ampersand
- Greenlight for Dixons Carphone: Placing Currys firmly in the picture for Cameras
- Red Orbit for Big Bang: Big Bang – From first click to the last conversion
- Summit for Argos: Predicting and Profiting from the future
- Havas Media International for NET-A-PORTER: NET-A-PORTER LIVE
Search Marketing
- NetBooster UK for Argos: The Coevolution of Natural Search
- BrainLabs for Alpharooms: Using Real Time Bidding For Paid Search – The First Time Ever.
- GreenLight for Dixons Carphone: Placing Currys firmly in the picture for Cameras
- Performics UK for Aviva: Radically Reducing Risk
- Periscopix for Oasis: In Search of a German Oasis
- Periscopix for Toys R Us: The Four Million Pound Toy Story
- Mediacom for Foxtel: Count down ads delivers success in SEM for Foxtel
- StarCom Mediavest Group for Europcar: Driven to Succeed
- Propellernet for Waitrose: Outperforming market growth with the right ingredients for transformative SEO
Senior Digital Leader
- Ryan Davies, Mothercare
- Blake Cahill, Philips
- Jon Davie, Zone
- Stuart Adamson, Thomas Cook
- Eric Eichmann, Criteo
- Casper Schlickum, Xaxis
- Gurman Hundal, Media iQ Digital
- Paul Frampton, Havas Media
- Tina Judic, Found
Social
- M2M for Paddy Power: Right Behind Gay Footballers
- 1000Heads for Benefit Cosmetics UK: PORE O’clock
- Holler Leo Burnett for P&G Always: #LikeAGirl
- Holler for Whyte & Mackay: Jura: Lost Island
- Society for Coles Supermarkets: Coles Facebook Partnership
- Lithium for Virgin Media: Virgin Media Community
- Holler for Red Bull: Cliff Diving
- Box TV: Harnessing the Active Audience
- Realise for BBC Worldwide: Doctor Who Starring You
- Impero for Lindt & Sprüngli UK: The Lindt EXCELLENCE Chocolate Tasting Club
- Shackleton PR for Direct Blinds: Making a name for Direct Blinds
TMT (Technology, Media and Telecoms)
- R GA London for Google: Google Outside
- 15Gifts for Virgin Media: Virgin Media’s Intelligent Decision Engine
- Clinic for Exterion Media: The Beautiful 92
- FusePump for Microsoft Mobile Devices: Taking Trackable Offers to Wherever Consumers Are Browsing
- MEC Global for EE: 4GEE Testmodo Challenge
- 1000heads for Adobe Creative Cloud: Charlie and the 3D Egg
- DigitasLBi for Sony Mobile: Best of You
- Johnson Press PLC: Jobstoday Virtual Careers Fairs
Travel and Leisure
- Havas Media Middle East for Emirates: #AllTimeGreats: Pele and Ronaldo
- Code ComputerLove for Chester Zoo: Mobile proves a roaring success for zoo
- Arena for Eurostar: #wheninparis Stories Are Waiting
- We Are Social for Adidas: #allin or nothing
- Brave Spark for Cosmos Holidays: Selfie Stories
- icrossing for Visit Wales: Milestone moments for Visit Wales
- Criteo for Travel Republic: Performance Display campaign
- Propellernet for Forest Holidays: Putting Forest Holidays on the UK holidays map
- Netbooster UK for Mercure: Turn Up the Volume
Video
- Holler Leo Burnett Toronto for P&G Always: #LikeAGirl
- RAPP for Barclays: Personalised Lending Video
- Havas EHS for Unilever Simple: Simple® #SkinSocial
- SapientNitro Campfire for Infiniti: Deja View
- Digitas LBi for Reckitt Benckiser: #DoTheRex
- MediaCom for Volkswagen: YouTube Sequential Video Remarketing – Volkswagen Polo Campaign
- We Are Social for F&F: #SummerSOS
- TMW for Durex, Reckitt Benckiser: Durex Earth Hour: #TurnOffToTurnOn
- AnalogFolk for Malibu: Best Summer Ever Project
Web Optimisation
- DigitasLBi for Virgin Atlantic Airways: Web Futures
- Cancer Research UK: Digital Transformation Project
- DigitasLBi for Cunard: Cunard web optimisation
- GreenLight for L&G Investments: Effecting a cost-saving of £1m through customer analysis
The winners will be announced at our Awards night on November 12.
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