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User experience is one of our favourite topics, and one of the most important for web professionals to embrace. Our research into user experience and usability includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case should you need to convince your boss to invest in usability. If you work in e-commerce then we greatly recommend our reports on the online retail user experience, and checkout design.

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Internet Statistics

Internet Statistics Compendium


Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

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Trend Briefings

The China Digital Report, Q1 2016


This China Digital Quarterly Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.

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Digital Marketing Templates

Usability and User Experience – Digital Marketing Template Files


Usability and user experience are key to ensuring that online marketing activity is successful. To help you generate higher retention and conversion rates, various templates and guides have been created by Econsultancy to assist you in this complex area.

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Digital Marketing Templates

Digital Marketing Template Files


Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.

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Trend Briefings

Quarterly Digital Intelligence Briefings


Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

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Survey Reports

Conversion Rate Optimization Report 2015


This is the seventh annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

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Survey Reports

The Global Conversation


The Global Conversation report, produced in association with Lionbridge, explores how brands tell stories and engage with customers across borders and languages. It asks questions about the strategies, tools and processes necessary to balance overarching marketing priorities with local relevance. 

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Survey Reports

Conversion Rate Optimization Report 2014


This is the sixth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

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Trend Briefings

Single Customer View - Myth or Reality?


A 'single customer view' (SCV) is the nirvana of data-driven marketing and customer engagement. This report, produced in partnership with Innometrics, investigates the current landscape for businesses seeking to obtain that single customer view, and looks at how brands are approaching the gap between digital and retail. 

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Request For Proposals (RFPs)

Request for Proposal (RFP) Templates


If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an RFP (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.