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All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.
This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.
This 38-page Social Gaming Smart Pack report includes market trends, key statistics and case study examples of companies using social gaming for marketing. This report, which looks at the main players in this increasingly important sector, is the first in a series of Econsultancy Smart Packs looking at emerging areas relating to digital marketing.
This is the first The Impact of Digital Beyond Sales and Marketing: How Digital is Transforming Organisations report, published by Econsultancy in association with Blue Latitude. The 35-page report includes an analysis of the impact of digital (including mobile and social media) on different business functions, an examination of the challenges and barriers to greater adoption of digital within the enterprise, and a section on the measurement of success.
Econsultancy's Social Media and Online PR Report, produced in association with bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 800 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this second issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why you should be using mobile coupons, content marketing in the multichannel age, 9 steps to multichannel success, and the benefits of an integrated customer service strategy.
The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.
At more than 90 slides long, the What's Trending In Digital Marketing During 2010? presentation provides a concise snapshot about the current evolution of established digital channels, such as search and email, but equally importantly looks at new and upcoming areas such as social media, mobile and augmented reality.
A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.
The Social Media and the Travel Sector: Trends is a 20+ page document, sponsored by Turkish Airlines / Social Trippin', which is free to registered users. Inside, it contains the latest market trends, best practices, statistics, useful resources and case studies relating to social media within the travel industry.
The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.