All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.

Survey Reports

The State of Digital in the Middle East and North Africa 2011


The State of Digital in MENA report, published by Econsultancy (and supported by ArabianBusiness.com), looks in detail at the level of spending across different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.

Best Practice Guides

Many Voices, One Message (Online Communications)


Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around the world. Produced in association with Bite Communications, the report includes chapters on the collision between digital and traditional communications, new roles for communications teams, the prospects for automation and skill sets for communicators in the future-present.

Trend Briefings

Location-based Marketing Smart Pack


The Location-based Marketing report is the second instalment in Econsultancy's Smart Pack series. The 15-page document contains market trends, key statistics and case study examples of companies using physical consumer locations for marketing purposes.

Event Presentations

Social Media and Relationship Development for Sales


Free to registered users, this presentation by Econsultancy director Peter Abraham examines social media and relationship development for commercial business. It was originally delivered to the Chicago Booth University School of Business, in London.

Survey Reports

Marketing Budgets 2011


The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.  

Trend Briefings

Social media and relationship development in professional services


The Social media and Relationship Development in Professional Services document is a 25-page report, which is free to Econsultancy registered users. It contains information about best practice, useful resources and statistics which are relevant for professional services companies wishing to harness social media for business development. 

Infographics

Infographic: The State of Social Gaming


The State of Social Gaming infographic looks at the different types of companies across the social gaming landscape, including game developers, gaming analytics specialists, virtual currency and payment providers, and in-game advertisers, plus much more. 

Best Practice Guides

How To Create Amazing Facebook Pages


Econsultancy’s How To Create Amazing Facebook Pages Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective. This 90+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation. It also has a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.

Event Presentations

Webinar - 2011 Digital Marketing Trends


Econsultancy's free webinar about Trends in Digital Marketing for 2011 is available both as a PowerPoint presentation and broadcast. The 24-slide presentation includes information on joined-up marketing, organisational change, localisation ... plus much more.

Survey Reports

Customer Engagement Report 2011


This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.