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All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.

Cover for Social Media and the Travel Sector: Trends briefing

Trend Briefings

Social Media and the Travel Sector: Trends briefing


The Social Media and the Travel Sector: Trends is a 20+ page document, sponsored by Turkish Airlines / Social Trippin', which is free to registered users. Inside, it contains the latest market trends, best practices, statistics, useful resources and case studies relating to social media within the travel industry.

Cover for The Future of Digital Marketing 2010 - Presentations

Event Presentations

The Future of Digital Marketing 2010 - Presentations


The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.

Cover for UK Search Engine Marketing Benchmark Report 2010

Survey Reports

UK Search Engine Marketing Benchmark Report 2010


This is the fourth annual UK Search Engine Marketing Benchmark Report, carried out in association with the search agency Guava. Based on a survey of more than 500 client-side digital marketers and agencies, the report contains a comprehensive analysis of the UK search marketing environment, covering search engine optimisation (SEO), paid search and social media marketing. 

Cover for Social Media and Online Brand Monitoring Trends Briefing June 2010

Trend Briefings

Social Media and Online Brand Monitoring Trends Briefing June 2010


Download this free 11-page briefing to keep up to date with the latest trends and developments in social media and online reputation monitoring. Learn about effective strategies, measurement and essential PR tools and technologies.

Cover for JUMP Magazine: Issue one

JUMP Magazine

JUMP Magazine: Issue one


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.

Cover for Econsultancy.com Case Study: Optimisation from the Publisher's Perspective

Event Presentations

Econsultancy.com Case Study: Optimisation from the Publisher's Perspective


54-slide PowerPoint presentation by Ashley Friedlein, CEO, Econsultancy. The presentation was given as the Keynote for the Emetrics Optimisation Summit conference in London on 17 May 2010. The presentation looks at how Econsultancy goes about off site 'social media optimisation'. 

Cover for Online Reputation and Buzz Monitoring Buyer's Guide 2010

Buyer's Guides

Online Reputation and Buzz Monitoring Buyer's Guide 2010


A 150-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.

Cover for Email in the Age of Social Media

Event Presentations

Email in the Age of Social Media


Presentation by Econsultancy director Peter Abraham which examines the relationship between email and social media. At more than 70 slides long, this is a useful resource for those who recognise the continued importance of email marketing, and want to know how this channel can dovetail with social media.

Cover for SEMPO State of Search Engine Marketing Report 2010

Survey Reports

SEMPO State of Search Engine Marketing Report 2010


The State of Search Engine Marketing Report 2010, published by Econsultancy in association with SEMPO, looks in depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 1,500 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.

Cover for Digital issues in Human Resources

Trend Briefings

Digital issues in Human Resources


This is a free 12-page briefing containing the latest issues, developments and trends relating to the digital industry's relationship with professional HR and personnel management.