Business Cases

SEM: Paid Search Marketing (PPC) Business Case


Need to convince your boss that paid search marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.

Trend Briefings

Search Engine Marketing Trends Briefing November 2009


Econsultancy's Search Engine Marketing Trends Briefing is a free nine-page report that provides a quick, comprehensive snapshot of both the paid search and natural search (SEO) marketplaces. It contains information including market valuations and growth, new trends and developments, statistics and other related resources.  

Buyer's Guides

SEO Agencies Buyer’s Guide 2009


Our SEO Agencies Buyer’s Guide focuses on the UK search engine optimisation (SEO) marketplace and contains detailed information about the trends and issues affecting this particular sector of digital marketing, as well as advice about how to find the right agency. The report contains extensive insight from the front-line of the natural search industry, in addition to profiles of 31 leading agencies. 

Buyer's Guides

Paid Search Agencies Buyer’s Guide 2009


Our Paid Search Agencies Buyer’s Guide focuses on the UK's paid search (PPC) marketplace. The 198-page report contains profiles of 34 leading agencies and detailed information about the trends and issues affecting this digital marketing channel. There is also detailed advice about how to find the right agency and insights from senior agency and client-side figures. 

Event Presentations

The Future of Digital Marketing 2009 - Presentations


The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

Event Presentations

Social Media Marketing and Monetisation


42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.

Event Presentations

Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com


33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.

Event Presentations

Content as Marketing - Using your CMS to acquire more customers online


Presentation by Econsultancy CEO Ashley Friedlein about how your CMS (content management system) can actually be used to acquire more customers online.

Digital Marketing Templates

SEO Performance Audit - Digital Marketing Template Files


What does a good SEO audit look like? What should you expect? Download this template to understand some of the factors you should consider when assessing your site.

Digital Marketing Templates

Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files


A selection of key documents to help guide you through assessing or starting a paid search (PPC) campaign. All templates are easily adaptable and are included as part of a wider digital marketing pack.