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Cover for The SoDA Report & Digital Marketing Outlook Survey

Survey Reports

The SoDA Report & Digital Marketing Outlook Survey


The Society of Digital Agencies' (SoDA) Digital Marketing Outlook Survey results are in. The survey, conducted by Econsultancy, provides evidence on the conservative yet steady growth of digital marketing spend, including social media activities and explosive growth of inbound marketing—suggesting ongoing agency relationship changes and increased demand for digital talent.

Cover for State of Digital Marketing in Australia 2012

Survey Reports

State of Digital Marketing in Australia 2012


The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.

The next edition of this report will be available at the end of January 2013.

Cover for Online Communities Part One: Starting a Community

Beginner's Guides

Online Communities Part One: Starting a Community


Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. This report, Part One, Starting A Community explores the foundational concepts of community, the advantages for companies who take the time to build them, and explores the preliminaries of using the largest community-facilitating digital services.

Cover for Online Reputation and Buzz Monitoring Buyer's Guide 2012

Buyer's Guides

Online Reputation and Buzz Monitoring Buyer's Guide 2012


A 181-page guide for digital marketers, online PR and social media consultants interested in social listening and buzz monitoring software. Download to learn about the reputation monitoring technology available, and to understand more about what is required to deliver actionable insight for your company.

Cover for State of Social Report 2011

Survey Reports

State of Social Report 2011


Econsultancy's State of Social Report, produced in partnership with LBi and bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 1,000 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.

Cover for Customer Engagement Report 2011

Survey Reports

Customer Engagement Report 2011


This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.

Cover for Social Media and Online PR Report 2010

Survey Reports

Social Media and Online PR Report 2010


Econsultancy's Social Media and Online PR Report, produced in association with bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 800 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.

Cover for Online Reputation and Buzz Monitoring Buyer's Guide 2010

Buyer's Guides

Online Reputation and Buzz Monitoring Buyer's Guide 2010


A 150-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.

Cover for Value of Social Media Report

Survey Reports

Value of Social Media Report


The Value of Social Media Report, produced by Econsultancy in association with Online Marketing Summit, looks at the extent of social media marketing being carried out by organizations, the tactics being used and the business objectives they are trying to impact through related activity. The 59-page report, also available as a presentation, is based on an online survey of more than 400 US client-side marketers and agency respondents in December 2009 and January 2010. 

Cover for Social Media & Online PR Business Case

Business Cases

Social Media & Online PR Business Case


Need to convince your boss that social media is right for your company? Do you need to make an investment in Online PR but want to make sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.