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Reports in 'Mobile'
These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.
Best Practice Guides
Managing Media Convergence Report
The Managing Media Convergence Report, produced in partnership with Mediaocean, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and local markets. The report is based on a survey of 124 agencies and a series of in-depth interviews with a range of CEOs, CMOs and MDs across the digital sector.
Survey Reports
Conversion Rate Optimization Report 2013
This is the fifth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as the tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.
Buyer's Guides
Data Management Platforms (DMPs) Buyer's Guide
Econsultancy's first Data Management Platforms Buyer's Guide looks at market trends within this sector, with profiles of 12 leading vendors as well as advice for buyers looking for a data management platform.
Survey Reports
Mobile Marketing and Commerce Report 2013
The Mobile Marketing and Commerce Report 2013, carried out in association with BuyDesire, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area. This report is based on a survey of more than 500 companies and agencies, carried out in July and August 2013.
Internet Statistics
UK: Internet Statistics Compendium
Econsultancy's UK Internet Statistics Compendium is a comprehensive collection of the most recent worldwide statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media.
Survey Reports
Quarterly Digital Intelligence Briefing: Optimising Paid Media
Econsultancy's Q3 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals. The report is based on a survey which has attracted 600 respondents globally.
Survey Reports
State of Digital Marketing in Asia 2013
The second annual State of Digital Marketing in Asia report, published by Econsultancy in association with Campaign Asia-Pacific, looks in detail at the relative levels of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
Event Presentations
The Digitals 2013 Winners Report
The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.
Trend Briefings
Russia: Digital Market Landscape Report
This Econsultancy report about the digital landscape in Russia is the third in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.
Survey Reports
Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and barriers to success. The research is based on a survey of nearly 200 Australian digital and ecommerce professionals working for brands and agencies.