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Cover for Christmas 2012 Online Shopping Survey Report

Survey Reports

Christmas 2012 Online Shopping Survey Report


The Christmas 2012 Online Shopping Survey Report, free to registered Econsultancy users, is based on a survey of 1,000 consumers in the UK and another 1,000 in the US, carried out using Toluna QuickSurveys, in January 2013. The findings not only confirm the growth of online retail, but also show how consumers’ research and purchase patterns are changing thanks to the influence of mobile, as well as services offered by retailers such as Click and Collect.

Cover for South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore 2012

Trend Briefings

South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore 2012


Econsultancy's South-East Asia Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for digital marketers in South-East Asia. Based on roundtables from Digital Cream Singapore, held on 29th November 2012, the briefing has been co-authored by ten independent marketing experts who also acted as moderators for the roundtables at Digital Cream.

Cover for Infographic: Key Digital Trends for 2013

Infographics

Infographic: Key Digital Trends for 2013


The Key Digital Trends for 2013 infographic looks at what marketers see as the most important trends in the next 12 months. The infographic sums up the key findings of Econsultancy's Q1 2013 Digital Intelligence Briefing, produced in association with Adobe.

Cover for Quarterly Digital Intelligence Briefing: Digital Trends for 2013

Trend Briefings

Quarterly Digital Intelligence Briefing: Digital Trends for 2013


Econsultancy's Q1 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which organisations are (or should be) paying close attention to during 2013. The report is based on a survey of around 700 business respondents.

Cover for B2B Digital Marketing Briefing: Key Takeaways from FUNNEL 2012

Trend Briefings

B2B Digital Marketing Briefing: Key Takeaways from FUNNEL 2012


Econsultancy's B2B Digital Marketing Briefing focuses on key trends, challenges and best practices for B2B digital marketers. Based on the presentations given at Econsultancy's FUNNEL 2012 event held in London in November 2012, the guide includes thoughts and insights shared that day, case studies illustrating best practice and contributions from B2B marketing experts.

Cover for Eu Gene Ang: The challenges of online reputation management - Keynote at Digital Cream Singapore 2012

Event Presentations

Eu Gene Ang: The challenges of online reputation management - Keynote at Digital Cream Singapore 2012


Keynote presentation (41 slides) by Eu Gene Ang, Director and Principal Trainer of eAcademy Asia Pte Ltd, on online reputation management in Asia, at Econsultancy's Digital Cream event in Singapore, on 29th November 2012. 

Cover for Digital Cream Singapore 2012 Presentations

Event Presentations

Digital Cream Singapore 2012 Presentations


Two keynote presentations from Econsultancy's Digital Cream Singapore 2012 event on 29th November 2012, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compared them with like-minded peers.

Cover for Conversion Maximization - The Essential Workflow

Best Practice Guides

Conversion Maximization - The Essential Workflow


Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers and conversion drivers before focusing the on the tactics that result in conversion maximization. The author, Boris Grinkot is a long time practitioner and thought leader in conversion rate optimization, and a winner of a 2012 Digital Vision Grant to produce this report.

Cover for Infographic: Making Sense of Marketing Attribution

Infographics

Infographic: Making Sense of Marketing Attribution


The Making Sense of Marketing Attribution infographic shows how companies are using marketing attribution, what the barriers to success are and the five steps companies need to take to master attribution. The infographic sums up the key findings of Econsultancy's Q4 2012 Digital Intelligence Briefing, produced in association with Adobe.

Cover for What can retailers learn from publishers online?

Event Presentations

What can retailers learn from publishers online?


This 28-slide presentation was delivered by Econsultancy's CEO, Ashley Friedlein, at RichRelevance's customer event in London on 27 September 2012. In this presentation Ashley asks what retailers can learn from publishers and brands online. Specifically he looks at examples across content strategy & planning, content curation, content experiences where brand/publishers are arguably out-competing retailers online at the moment.