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Cover for Quarterly Digital Intelligence Briefing: Digital Trends for 2013

Trend Briefings

Quarterly Digital Intelligence Briefing: Digital Trends for 2013


Econsultancy's Q1 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which organisations are (or should be) paying close attention to during 2013. The report is based on a survey of around 700 business respondents.

Cover for B2B Digital Marketing Briefing: Key Takeaways from FUNNEL 2012

Trend Briefings

B2B Digital Marketing Briefing: Key Takeaways from FUNNEL 2012


Econsultancy's B2B Digital Marketing Briefing focuses on key trends, challenges and best practices for B2B digital marketers. Based on the presentations given at Econsultancy's FUNNEL 2012 event held in London in November 2012, the guide includes thoughts and insights shared that day, case studies illustrating best practice and contributions from B2B marketing experts.

Cover for Eu Gene Ang: The challenges of online reputation management - Keynote at Digital Cream Singapore 2012

Event Presentations

Eu Gene Ang: The challenges of online reputation management - Keynote at Digital Cream Singapore 2012


Keynote presentation (41 slides) by Eu Gene Ang, Director and Principal Trainer of eAcademy Asia Pte Ltd, on online reputation management in Asia, at Econsultancy's Digital Cream event in Singapore, on 29th November 2012. 

Cover for Digital Cream Singapore 2012 Presentations

Event Presentations

Digital Cream Singapore 2012 Presentations


Two keynote presentations from Econsultancy's Digital Cream Singapore 2012 event on 29th November 2012, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compared them with like-minded peers.

Cover for Conversion Maximization - The Essential Workflow

Best Practice Guides

Conversion Maximization - The Essential Workflow


Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers and conversion drivers before focusing the on the tactics that result in conversion maximization. The author, Boris Grinkot is a long time practitioner and thought leader in conversion rate optimization, and a winner of a 2012 Digital Vision Grant to produce this report.

Cover for Infographic: Making Sense of Marketing Attribution

Infographics

Infographic: Making Sense of Marketing Attribution


The Making Sense of Marketing Attribution infographic shows how companies are using marketing attribution, what the barriers to success are and the five steps companies need to take to master attribution. The infographic sums up the key findings of Econsultancy's Q4 2012 Digital Intelligence Briefing, produced in association with Adobe.

Cover for What can retailers learn from publishers online?

Event Presentations

What can retailers learn from publishers online?


This 28-slide presentation was delivered by Econsultancy's CEO, Ashley Friedlein, at RichRelevance's customer event in London on 27 September 2012. In this presentation Ashley asks what retailers can learn from publishers and brands online. Specifically he looks at examples across content strategy & planning, content curation, content experiences where brand/publishers are arguably out-competing retailers online at the moment.

Cover for Quarterly Digital Intelligence Briefing: Making Sense of Marketing Attribution

Trend Briefings

Quarterly Digital Intelligence Briefing: Making Sense of Marketing Attribution


Econsultancy's Q4 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is dedicated to Making Sense of Marketing Attribution. The briefing looks in detail at how organisations can overcome obstacles to success, and how they can work towards best practice. The research is based on a survey of more than 700 digital professionals working for both client-side marketing teams and agencies.  

Cover for Digital Cream Shanghai 2012 Presentations

Event Presentations

Digital Cream Shanghai 2012 Presentations


Three keynote presentations from Econsultancy's Digital Cream Shanghai 2012 event on 18th October 2012, where China's most senior client-side digital marketers gathered together to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compare these with like-minded peers.

Cover for The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney

Event Presentations

The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney


Keynote presentation (45+ slides) by Linus Gregoriadis and Jake Hird, outlining their visions for the future of digital marketing in Australia. Presented at Econsultancy's Digital Cream, Sydney, on 23 October 2012.