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Cover for Leveraging Customer Behaviours for Optimal Engagement

Trend Briefings

Leveraging Customer Behaviours for Optimal Engagement


Behavioural marketing strategies, tactics, channels and tools are fairly well-established and understood. Yet they don't seem to have been as widely adopted as you might expect. The purpose of this report, produced in association with IBM, is to offer an overview of behavioural marketing trends in South-East Asia and to go into enough detail to help you, the marketer, feel prepared to take the next steps towards running a behavioural marketing campaign.

Cover for Digital Publishing: Increasing Advertiser Value Through Data and Identity

Survey Reports

Digital Publishing: Increasing Advertiser Value Through Data and Identity


Digital publishers are feeling the pain. They're facing formidable challenges in the form of ad blockers, emerging news delivery platforms, commoditized ad inventory and diminishing CPMs. This report, in association with Signal, explores the capabilities and processes that are vital to creating a better world for consumers, advertisers and publishers.

Cover for Cross-Channel Marketing Report 2015

Survey Reports

Cross-Channel Marketing Report 2015


The fourth annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. The research is based on a survey of over 400 client-side digital marketers and ecommerce professionals, carried out in July and August 2015.

Cover for The Role of DMPs in the Era of Data-Driven Advertising

Survey Reports

The Role of DMPs in the Era of Data-Driven Advertising


The Role of DMPs in the Era of Data-Driven Advertising report shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing. The research, part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud, looks at why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.

Cover for Top 100 Digital Agencies Report 2015

Buyer's Guides

Top 100 Digital Agencies Report 2015


The Top 100 Digital Agencies report, sponsored by Telerik Sitefinity is the definitive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information on each agency to help client-side professionals choose the right partner to help achieve their business goals.

Cover for Programmatic Branding

Survey Reports

Programmatic Branding


The Programmatic Branding report, produced in partnership with Quantcast, looks at the extent to which brands are embracing programmatic advertising technology to drive upper-funnel consumer engagement. The report is based on a survey of more than 100 senior marketers in the UK and the US, as well as interviews with digital professionals working for brands, agencies and vendors. 

Cover for Marketing Attribution Trends Briefing: Digital Cream London 2015

Trend Briefings

Marketing Attribution Trends Briefing: Digital Cream London 2015


Econsultancy's Marketing Attribution Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing attribution as highlighted by client-side digital marketers during Digital Cream 2015. The attribution roundtable was sponsored by Rakuten Attribution and moderated by Linus Gregoriadis, Econsultancy's Research Director.

Cover for Website Personalisation Buyer's Guide

Buyer's Guides

Website Personalisation Buyer's Guide


Econsultancy's first Website Personalisation Buyer's Guide looks at market trends within this sector, with profiles of 22 leading vendors as well as advice for buyers looking for a website personalisation provider. 

Cover for The ROI of Tag Management

Survey Reports

The ROI of Tag Management


This refreshed report on the ROI of Tag Management, in association with Tealium, explores how these small pieces of code play an important role in the efficiency and success of digital marketing.

Cover for Marketing Budgets 2015

Survey Reports

Marketing Budgets 2015


The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.