{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Cover for Affiliate Marketing – Digital Marketing Template Files

Digital Marketing Templates

Affiliate Marketing – Digital Marketing Template Files


Affiliate marketing continues to grow - so how do you run campaigns competitively or even get started? We've created generic templates that get to the core of how you should run a successful online campaign in this area.

Cover for People-Based Advertising in Australia

Survey Reports

People-Based Advertising in Australia


The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in Australia. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem. 

Cover for The Rise of Influencers

Survey Reports

The Rise of Influencers


The Rise of Influencers, a Fashion and Beauty Monitor report in association with Econsultancy, examines the role influencers play in fashion and beauty. It investigates the extent to which brands and businesses within the fashion and beauty space are using influencer marketing, and with what success.

Cover for Digital Intelligence Briefings

Trend Briefings

Digital Intelligence Briefings


Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Cover for PPC Bid Management Technology 2015

Buyer's Guides

PPC Bid Management Technology 2015


Econsultancy's updated PPC Bid Management Technology Buyer's Guide looks at market trends within this sector, with profiles of 8 leading vendors as well as advice for buyers looking for a PPC Bid Management vendor.

Cover for Leveraging Customer Behaviours for Optimal Engagement

Trend Briefings

Leveraging Customer Behaviours for Optimal Engagement


Behavioural marketing strategies, tactics, channels and tools are fairly well-established and understood. Yet they don't seem to have been as widely adopted as you might expect. The purpose of this report, produced in association with IBM, is to offer an overview of behavioural marketing trends in South-East Asia and to go into enough detail to help you, the marketer, feel prepared to take the next steps towards running a behavioural marketing campaign.

Cover for Digital Publishing: Increasing Advertiser Value Through Data and Identity

Survey Reports

Digital Publishing: Increasing Advertiser Value Through Data and Identity


Digital publishers are feeling the pain. They're facing formidable challenges in the form of ad blockers, emerging news delivery platforms, commoditized ad inventory and diminishing CPMs. This report, in association with Signal, explores the capabilities and processes that are vital to creating a better world for consumers, advertisers and publishers.

Cover for Cross-Channel Marketing Report 2015

Survey Reports

Cross-Channel Marketing Report 2015


The fourth annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. The research is based on a survey of over 400 client-side digital marketers and ecommerce professionals, carried out in July and August 2015.

Cover for The Role of DMPs in the Era of Data-Driven Advertising

Survey Reports

The Role of DMPs in the Era of Data-Driven Advertising


The Role of DMPs in the Era of Data-Driven Advertising report shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing. The research, part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud, looks at why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.

Cover for Top 100 Digital Agencies Report 2015

Buyer's Guides

Top 100 Digital Agencies Report 2015


The Top 100 Digital Agencies report, sponsored by Telerik Sitefinity is the definitive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information on each agency to help client-side professionals choose the right partner to help achieve their business goals.