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Top 100 Digital Agencies Report 2016

By Econsultancy,

There is a newer version of this report available: Top 100 Digital Agencies Report 2017

The definitive listing of the UK's largest digital agencies


The Top 100 Digital Agencies report is the definitive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information on each agency to help client-side professionals choose the right partner to help achieve their business goals.

How the Top 100 works

The Top 100 Digital Agencies Report lists the UK’s top 100 digital marketing, design and build, technical and creative agencies. These are ranked on their fee income from digital activities in the UK. For the purposes of the Top 100, fee income from digital activities is defined as the money that agencies retain after any bought-in third-party costs, such as media, production or hosting, have been paid. Although not a perfect metric, we believe that this is a better indicator than overall turnover of what an agency’s digital expertise is worth.

Media agencies are also included in the report, as a separate listing, and are ranked by their gross billings.

Report features

  • 13 pages of in-depth editorial content  on the state of the agency industry
  • Ranking tables of the top agencies by fee income, agency type and region
  • The top six most respected agencies and the seven most influential people, nominated by the entrants to the Top 100.
  • Profiles of the Top 100 digital agencies, and top eight Media agencies, including key information including business split between digital marketing channels, contact information and a list of key clients in some cases.
  • The profiles of seven agencies we’ve selected as ‘ones to watch’ for the coming years, based on their work, growth and revenue.

The Top 100 Digital Agencies report has been published annually since 2002, and historical data is available to subscribers as an Excel download, alongside the full dataset from 2016.

To be added to the mailing list for next year's launch, please send an email to You will then receive an invite email and the submission instructions when we open for entries in 2017.

Contributing Authors

Table of contents

1. State of the industry

2. Next generation marketing

3. The tension between creative and programmatic

4. The future of agencies

5. Top 100 Agencies by fee income

6. Top marketing agencies

7. Top design & build agencies

8. Top creative agencies

9. Top technical agencies

10. Top regional agencies

11. Most respected agencies

12. Most influential people

13. How the guide works

14. Top 100 agencies profiles

15. Top media agencies by gross billings

16. Top media agency profiles

17. Ones to watch…

18. Index


  • Excel Disabled Top 100 Digital Agencies Report - Data from 2016 (144 KB Microsoft Excel)
  • Pdf Disabled Top 100 Digital Agencies Report 2016 (44.4 MB PDF)
  • Zip Disabled Top 100 Digital Agencies Report - Reports and data from 2002 - 2016 (90.5 MB ZIP)

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