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Event Details

Date
February 12 2014 (1:00pm – 2:00pm EST)
Venue
Online (EST)
Duration
About 1 hour
Cost
Free

Sorry, bookings for this event are now closed.

Overview

Learn why audience development is at the core of marketing today, and why this focus is the core responsibility for each and every marketer, from the CEO and CMO, to marketing directors and managers, down to on-the-front-line staff.  

Hear from "Audience" author Jeffery Rohrs, Vice President of Marketing with ExactTarget, how marketing has changed over the past decade to one of subscribers, followers, and fans, and why consumers want more from companies than just services and products; they want content and thought leadership.

Learn some great reminders of why companies need to better understand and deliver upon their specific audience needs, in order to thrive and grow in today’s hyper-competitive industries.

Drawing from his new book, “Audience,” during this Econsultancy webcast, Jeffrey will challenge companies to adopt The Audience Imperative focus – a mandate to use paid, earned and owned media to not only sell, but to engage and retain their audience long-term.

Mike Corak, executive vice president of strategy for ethology, will join the discussion, and provide insight on how “challenger brands” (those sitting in 3rd, 4th and 5th place) don't have to play behind anymore in this new audience-focused world. Mike will discuss ways to better engage with your audience, build deeper relationships and loyalty, and attract new customers by successfully activating those customers who are your company's biggest promoters.

David Tradewell, vice president of client engagement with eConsultancy, will moderate the webcast, as well as share his thoughts on how media and research firms can help you better target and reach your proprietary audience.

Program

Jeffrey Rohrs – VP of Marketing, ExactTarget

Jeff is a tangential thinker with occasionally crazy ideas that have a tendency to pan out.

Jeff is a recovering attorney, bacon-lover & Cleveland sports victim who heads-up Marketing Insights at ExactTarget. In this role, he oversees a team of incredibly passionate folks responsible for ExactTarget’s thought-leadership, content marketing, and social media efforts. He also produces and co-author the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—an ongoing examination of how today’s online consumers interact with brands through email, mobile, and social channels. 

Mike Corak – EVP, Strategy, Ethology 

Mike Corak is the Executive Vice President of Strategy at ethology, leading the strategic planning and agency services teams.

An agency veteran, Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 12-year career, including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. Prior to ethology, Corak led the interactive services, strategy and client management teams at Off Madison Ave, serving a range of industries and organizations, including many Fortune 500 enterprises.

Previously, he served as a senior strategic planner at iCrossing, working with most of the agency's largest clients. Corak's results-oriented work has been recognized by his peers. His awards include "Email Campaign of the Year" from the EEC (Email Experience Council), part of the Direct Marketing Association (DMA), and "Best Consumer Products Website of the Year" by the American Business Association for his work with Nike.

Corak serves on the board of SEMPO (Search Engine Marketing Professional Organization), helping drive the search industry’s trade group initiatives in research and best practices education.

 

David S. Tradewell - Econsultancy 

David is the Vice President of Client Development for Econsultancy where he helps companies to build internal capability for digital business.

He has been an advertising, marketing and media professional since the early 1990’s and has more than 17 years experience in digital. He founded the first online advertising team for the Times Supplements Group at News International before joining the original global search engine, AltaVista in 1999.

He was part of the founding team of Europe’s leading search and social media specialists, Spannerworks and stayed with the firm after its sale to iCrossing. During his tenure the company became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. David has worked with dozens of global brands and Fortune 500 business such as Coca-Cola, Bank of America, Toyota, eBay, Dell, Pfizer and Unilever.

Cost details

FREE to attend

Inquiries

Any enquires about registering or for more detaila about the webcast content please email sam.wotherspoon@econsultancy.com or call +1.212.971.0639

Event Details

Date
February 12 2014 (1:00pm – 2:00pm EST)
Venue
Online (EST)
Duration
About 1 hour
Cost
Free

Sorry, bookings for this event are now closed.