Econsultancy Breakfast Briefing São Paulo

Overview

Econsultancy’s first breakfast event in São Paulo - Brazil. Craig Hanna will open the event, introducing Econsultancy to the audience and three local speakers will present valuable data and insights into customer engagement, social media and innovations in digital marketing.

Learn through case studies and real-world application. Three data-rich presentations from leading experts will offer a view of best practices, and the framework for establishing a multi-channel mindset at your company.

Program

Bruno Ancona Lopes - CEO at Foreplay/OPG:

Customer Engagement 2011 

Overview, key data and insights from the 5th Annual Customer Engagement Survey. Foreplay will create a custom presentation, remixing and adding color to the current data and comments from the report.

Nino Carvalho - Consultant, Coordinator of Digital Marketing Courses at FGV (Fundação Getúlio Vargas):

How to do social media marketing – A practical guide

A data driven presentation covering a SMM framework, best practices and case studies of successful brands using Social Media today, with an overview on how to measure ROI in this space.

Sandra Turchi - Marketing Director at Boa Vista Serviços, Coordinator of “Digital Marketing Strategies" course at ESPM, Teacher at ESPM and FGV:

Innovations in digital marketing

Sandra will showcase Innovations in the digital marketing landscape covering display, search, email, e-commerce, social media and the power of having a multi channel, integrated  mindset.

Who should attend?

Anyone responsible for creating or overseeing the creation of digital marketing plans including Marketing, Digital Marketing , Ecommerce and PR executives.

Venue

Cost details

$120 Per Person. All attendees will receive the choice of a free copy of one of the following reports (worth at least $150):

• Customer Engagement Report 2011
• The Innovation Report
• Facebook Best Practice

Inquiries

For any inquiries, please contact training@econsultancy.com or call 212.699.3627