Digital Cream London 2014

Event Details

March 26 2014 (9:00am – 6:00pm)
Emirates Stadium - Royal Oak Suite, London, United Kingdom
1 day

Sorry, this event is now sold out.


Due to popularity this event is now sold out.

Please register your details on our waiting list and should spaces become available we will get in touch. In the meantime, please keep the date pencilled in your diary.

An exclusive invitation-only roundtable event, Digital Cream is an opportunity for senior client-side marketers to learn from each other about the latest best practice, what’s working and what’s not. 

Digital Cream is a 'hands-on' event where you have a say in the conversation …the more you engage, the more you learn.  You will network and learn from peers across various industries through specialist discussions and debate.

NB. It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream.

Roundtable Format

The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc. 

There are three roundtable sessions of an hour and a half each. Each session is moderated by an expert, and focuses on the particular challenges or areas of interest nominated by the table's attendees. This level of input ensures you get the maximum from your day.

Choose your Topics 

When booking you can choose any three topics. If there is a topic you'd like to discuss which is not listed here then you can suggest it when registering. There are also Digital Cream B2B topics available.

Digital Cream

Topics will focus on deep dive discussions on digital best practice, strategy and processes.

Topics offered include:

  • Attribution Management -  Optimising your spend and efforts across the marketing journey
  • Cross Channel Marketing - Getting it right on every channel 
  • Joining up on and offline channels and data 
  • Mobile Marketing - Advertising, applications, platform choice, design and build, NFC
  • Programmatic Marketing - Using data to drive online advertising performance
  • Multichannel Campaign Management - Delivering the right content, at the right time, through the right channels
  • Content Marketing Strategy - How to win on earned and owned media 

Looking for the B2B table topics? Our parallel event, Digital Cream B2B covers a series of topics specifically for B2B and considered purchase markets. See the B2B table topics.



08:00 – 09:00

Registration and coffee

09:00 – 09:10

Opening Address: Ashley Friedlein, CEO, Econsultancy

09:10 – 09:25

Opening Keynote - Representative from Adobe

09:25 – 10:55

1st Roundtable session

10:55 – 11:25

Morning coffee & networking

11:25 – 11:40

Keynote -  Matthew Candy, European Leader, IBM Interactive Experience

11:40 – 13:10

2nd Roundtable session

13:10 – 14:10

Lunch and networking

14:10 – 15:40

3rd Roundtable session

15:40 – 16:00

Closing Comments: Ashley Friedlein, CEO, Econsultancy

16:00 – 17:30

Drinks reception & networking

Who should attend?

Digital Cream is free to attend for senior client-side marketers, who have responsibility for managing or buying services for their marketing or ecommerce activities; and is particularly suited to those working for FTSE 350 companies and leading pure plays. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed.

Econsultancy Enterprise Subscribers receive advance invites to pre-select preferred topics before they fill up.

Who is coming?

  • Marketing Director, 31DOVER
  • Head Of Online, A1 Sports Ltd
  • Marketing Manager, AAH
  • Brand Communications Manager, AAT
  • Group VP and Head of Communications, Industry Solutions, ABB
  • Direct Marketing Manager, ABF The Soldiers' Charity
  • Marketing Director, ACCA
  • Head of Digital, Age UK
  • Global Communications and E-commerce Director, Agent Provocateur
  • Head of Digital Marketing, AIG
  • VP Digital,
  • Senior Customer Experience Manager, Alliance Boots
  • Digital Communications Manager, Allianz Global Assistance
  • Digital Strategy Director, AstraZeneca
  • Global Content Strategy Director, AstraZeneca
  • UK & ROI Marketing Manager, Avene
  • Digital Planning & Mobile Manager, Avios (British Airways)
  • Ecommerce Manager, AXA
  • Digital Director, Axa Insurance
  • Global Digital Manager, Barbour
  • Group CRM Manager, Barratt Developments 
  • Ecommerce Marketing Manager, Bathrooms Direct
  • Head of Digital Marketing Transformation, BBC
  • Digital Marketing Manager, Beko PLC
  • Head of Group IT, Belron
  • Digital Acquisition Manager, benenden health
  • Head of Marketing & Communications, Better
  • Ecommerce Manager, BGL Group
  • Group E-commerce Manager, Big Bus Tours
  • Digital Sales & Marketing Manager, Bloomsbury
  • Head of Ecommerce, Blue Inc
  • Ecommerce Manager, Bob Books
  • Email Marketing Manager, Boden
  • Senior Manager, Digital Customer Experience and Content, Boots 
  • Head of Group Guest Insight & Digital, Bourne Leisure
  • Head of Marketing, Brightsolid
  • Global Acquisition Manager, British Airways
  • Global Head of Digital, Exams, British Council
  • Global Head, Digital Performance and Governance, British Council
  • Head of Digital Marketing, British Gas
  • Head of Omni Channel, British Gas
  • Head of e-Optimisation, BskyB
  • Director of Online and Transformation, BT Wholesale
  • Digital Marketing Manager, CAFOD
  • Digital Campaigns Manager, Cambridge Assessment
  • Digital Manager, Cambridge English
  • Marketing Communications Manager, Cambridge English Language Assessment 
  • Head of Ecommerce, Camelot
  • European Marketing Director, Canvas Holidays
  • Web Marketing Manager, Canvas Holidays
  • Head of Digital and Brand Strategy, Care UK
  • Senior Digital Acquisition Manager, Carnival Cruises UK 
  • Email Marketing Manager, Carnival UK
  • Ecommerce, Cass Art
  • Online Marketing Manager, Cath Kidston 
  • Marketing Manager, cazenove+loyd
  • Digital Content Manager, Celesio
  • Director of Publishing and Marketing, Central YMCA
  • Senior Web Analytics Manager, Centrica
  • Online Manager, City & Guilds
  • Digital Programme Director, Coats plc
  • Head of Performance Marketing, CoinDesk 
  • Head of Search Marketing,
  • Ecommerce Content Manager, Cotswold Outdoor
  • Marketing Manager, cotton traders
  • Marketing Director, Cupid 
  • Brand Director, DC Thomson Family History
  • Director of Ecommerce - Consumer & SME, Dell Inc (EMEA)
  • Director of Ecommerce, Diet Chef 
  • Director of Digital, DirectLine Group
  • Global Marketing Director, Ditto Music
  • Head of Search and Analytics, DK
  • Web Director, DK
  • Global Director - digital and owner experience, dyson
  • Head of Marketing, easyfundraising
  • Senior Online Marketing Manager, eb Ltd
  • Head of Digital, EDF Energy
  • Digital insights manager, Ee
  • Global CRM Manager, EF Education First
  • Online Marketing Manager, Electronic Arts
  • Head of Marketing, ESCP Europe Business School
  • Managing Director,
  • Consumer Marketing Director, Faber & Faber
  • Head of PPC, Farfetch
  • Head of SEO, Farfetch
  • Digital Marketing Manager, Farfetch
  • Digital Marketing Director, farfetch
  • Digital Manager, Farrow & Ball
  • Head of User Experience,
  • Online Marketing Manager,
  • Ecommerce Senior Solutions Manager, Fidelity
  • Senior Manager - Digital, Fidelity
  • Head of Acquisition Marketing, Financial Times
  • Senior Marketing Manager, Financial Times
  • Social Media Manager, Financial Times
  • Head of Ecommerce, Financial Times
  • Ecommerce Trading Manager, Findel Education
  • Global Head of Ecommerce, Fitflop
  • Head of Customer Communications, FreeAgent
  • Marketing Manager, General Mills
  • Digital Marketing Manager, Genius Foods Ltd
  • Head of Digital Marketing, ghd
  • CRM Manager, Global Radio
  • Group head of marketing and digital, Go Ahead Group
  • Digital Marketing Manager,
  • Marketing Director, goHenry
  • Ecommerce Manager, Green People
  • Web & Digital Manager, GSM London
  • Digital Manager, Guide Dogs
  • Head of Marketing Communications, Guide Dogs
  • Digital Fundraising Manager, Guide Dogs For The Blind Association
  • Digital Planning Manager, HarperCollins
  • Insight Director, HarperCollins Publishers
  • Head of Online Marketing, Hastings Direct
  • Marketing Director, Hastings Direct
  • Head of eBusiness, Hastings Direct
  • Head of Ecommerce, Haven
  • Digital Director, Haymarket Network
  • Head of Analytics, Hays
  • Head of Ecommerce, Heal's
  • Head of Ecommerce, Hermes
  • Head of Online, Hillarys 
  • Ecommerce Conversion & Optimisation Manager, Holidaybreak
  • Head of Sales and Marketing Performance, Home Learning College
  • Head of Digital Strategy, Hornby Hobbies
  • Managing Director, Hotcourses
  • Director, Global Customer Marketing, (Expedia)
  • Email Marketing Manager, House of Fraser
  • Digital Projects Manager, ICAEW
  • Head of Digicomms, ICAEW
  • Group Digital Marketing Manager, ICS Group
  • Head of Global Comms & CRM, IG
  • Head of Public Sites, IG
  • Global Head of Website Strategy & Execution, IG Group PLC
  • Head of Digital, International Group
  • Senior Brand, Marketing Manager, Investec Bank PLC
  • Head of Commercial Management, JD Williams
  • Marketing Manager, Job Board Enterprises B.V.
  • Head of Ecommerce, Joe Browns
  • Senior Data Analyst, John Lewis
  • Head of Marketing, National Brands & Categories, Johnston Press
  • Group Head of Promotions & Trade Marketing, Johnston Press
  • Digital Marketing Manager, Kaplan
  • Marketing Manager, Keith Spicer
  • Digital Director, L'Occitane 
  • Customer Experience Manager, Ladbrokes
  • Online Marketing Manager, Landmark Group (UK) Ltd
  • Marketing Communications Manager, Le Manoir aux Quat'Saisons
  • Head of Mobile Development, Legal & General
  • EMEA Search Marketing Manager, Lenovo
  • Head of Digital Marketing and Projects, LighterLife
  • Head of Digital Marketing, Lights4fun
  • Digital Communications Manager, Lloyd's of London
  • Digital Communications Manager, Lloyd's of London
  • Senior Manager - Wealth & Investments, Group Digital, Lloyds Banking Group
  • Head of Digital Content Marketing, London & Partners
  • Digital Director, Loreal
  • Digital Content Manager, LV=
  • Digital Marketing Manager, LV=
  • Head of Direct, Lyle & Scott Ltd
  • Business Development Manager, Marks and Spencers
  • Managing Director, Marshalls
  • Ecommerce Manager, McLaren
  • Ecommerce Marketing Manager, meli melo
  • Ecommerce Director, Merlin Entertainments
  • GM Marketing Operations, Moneysupermarket
  • Head of Customer Strategy, MoneySupermarket
  • Global Director of eBusiness, MORE TH>N
  • Vice President, Morgan Stanley
  • Online Marketing Manager, Mountain Warehouse
  • Head of Ecommerce, Mountain Warehouse
  • Head of Digital Marketing, MyOptique Group
  • Content Manager, National Express
  • Head of Audience Strategy, National Theatre
  • Customer Value Manager, Nationwide
  • Head of Digital and CRM, Nestle Purina
  • European Head of Digital Centre of Expertise , Nestle Purina
  • Lead Mobile UX Designer, Net-A-Porter
  • User Experience Manager, Net-A-Porter
  • UX Manager for Ecommerce, Net-A-Porter
  • Marketing Director, New River Holdings 
  • Website Analytics Manager, NewLook
  • Head of Integrated Sales Planning, News International
  • Director, News International
  • Head of Marketing Gaming , News UK
  • Global Director, Digital, Nokia
  • Head of Ecommerce APAC & IMEA, Nokia
  • Head of CRM , Northern & Shell 
  • Head of CRM, Not on the High Street
  • Manager, CRM, Data & Digital, O'Reilly Media
  • Senior Ecommerce Manager, Office Shoes & Offspring
  • Marketing & Communications Manager, OnTrees
  • Senior Marketing Manager - Digital & Loyalty, Orchid Group
  • Head of User Experience, Oxfam
  • Head of Ecommerce, Oxfam
  • Senior E-Commerce Manager, Oxfam
  • Head of Digital Strategy , Oxfam GB
  • Senior Digital Marketing Manager, Penguin Random House
  • Digital Manager, Pentland Brands
  • Senior Ecommerce Manager, Perricone MD
  • Ecommerce Manager, PetPlan
  • Head of Online Trading, Phase Eight
  • Head of Digital and CRM, Pizza Express
  • Digital Marketing Manager E&A, Plantronics
  • Head of Analytics and Insight, Plusnet
  • Head of Marketing, Police Mutual Assurance Society
  • Digital Marketing Manager, Police Mutual Assurance Society
  • Head of Digital, Post Office 
  • Head of Ecommerce, Proporta 
  • Senior International Web Delivery Manager, Protect Your Bubble
  • Web Analytics Manager, Protect your bubble
  • Online Marketing Manager, QMetric Group Limited t/a Policy Expert
  • Head of Digital, QualitySolicitors
  • Director of Digital Strategy, QualitySolicitors
  • Director, Quayside Clothing Limited
  • Head of Optimise, Quirk
  • Head of Digital Marketing, Random House Group
  • Head of eCommerce, Rapha
  • Digital Marketing, RB
  • Head of Marketing, Reader's Digest UK
  • Director & Marketing Manager,
  • Email Marketing Manager, Reed
  • Customer Acquisition Manager, Reiss Retail 
  • Director of Digital Commerce, RIBA Enterprises
  • Senior Digital Sales Manager, Royal Bank of Scotland
  • Head of Technology, RSA
  • Global Head of eBusiness, RSA
  • Head of Digital, RSPCA
  • Ecommerce & Digital Marketing Manager, Rutland Cycling
  • Digital Marketing Senior Manager, Samsung Europe
  • Group Digital Marketing Manager, Santander
  • Group Marketing Manager, Santander
  • Digital Reporting and Analytics Manager, SCEE
  • Head of Digital, Scope
  • Head of Ecommerce, Scotts and Co (Scotts of Stow)
  • CEO,
  • CRM Manager, Selfridges
  • Social Media Manager, Sightsavers
  • Digital Marketing Manager, Simplyhealth
  • Director Digital Marketing & CRM, Sony Computer Entertainment Europe
  • Senior CRM Manager, Sony Computer Entertainment Europe
  • EU Digital Marketing Solutions Manager, Sony Music
  • Head of Digital, Sovereign
  • Head of Digital Marketing, SSE plc
  • Marketing Manager, Starboard Hotels
  • Marketing Director, Stride Limited
  • Digital manager, Swarovski
  • Head of Digital Marketing, Sytner Group Ltd
  • Head of Online Marketing - GM, Tesco
  • Senior Product Manager Mobile, Tesco
  • Head of eCommerce marketing, Tesco 
  • Head of Online and Mobile, Tesco Mobile
  • Multi-channel Marketing Services Manager, The AA
  • Head of Acquisition Marketing - Rescue, The AA
  • Online Marketing Manager, The Book People
  • Social Media Manager, The Economist
  • Head of Digital, The Monarch Travel Group
  • Senior Head of Digital Marketing, The Prince's Trust
  • Ecommerce Sales Manager, The Royal Mint
  • Group Digital Director, The Travel Corporation
  • Head of Digital Marketing, The Wine Society
  • Head of Product Development,
  • Head of Ecommerce, Thomas Cook - Scheduled Business
  • Marketing and Comercial Director, Thomas Cook Scheduled Businesses
  • Head of Analytics, Thomas Cook, Airlines Group
  • Web Analyst, TicketMaster
  • Digital Marketing Manager, TLM Trading
  • Customer Experience Director, Trader Media Group
  • Senior Product Manager, Trader Media Group
  • Data & Insight Director, Trader Media Group
  • Principal Planner, Transport for London
  • Director Digital Banking, TSB
  • Head of Subscription Marketing, TSL Education Ltd
  • Head of Search, TSL Education Ltd.
  • Head of Online Marketing, TUI Travel
  • CRM Manager (Mobile), TUI Travel
  • Head of Social Media, Unibet
  • Head of Strategic Marketing, University of London
  • Marketing Manager - Energy,
  • Head of Development, Virgin Atlantic
  • Head of eBusiness, Virgin Atlantic Airways Ltd
  • Global Strategic Marketing Communications Manager, Virgin Atlantic Airways Ltd
  • Head of Ecommerce, Virgin Holidays 
  • Ecommerce Director, Virgin Media
  • Senior Online Sales Manager, Virgin Media
  • Online Sales Manager, Virgin Media
  • Digital Director, Virgin Money
  • Head of Online, Vision Express
  • Online marketing and analytics manager, VisitBritain Shop
  • Global Ecommerce Development Manager, Vodafone
  • Group Head of Digital, Vodafone Group
  • Digital Manager, Vue
  • Marketing Analyst, Wahanda
  • Marketing Manager, Westfield
  • Online Customer Experience Manager,
  • International Head of Digital, World Society for the Protection of Animals
  • Digital Marketing Manager, World Vision
  • Rebranding Manager, WorldPay
  • Marketing Director,
  • Director, International Research, Yahoo Inc
  • Director of Digital, Yotel


Emirates Stadium - Royal Oak Suite

Royal Oak Suite
North Stand
N7 7AJ
United Kingdom

Google Maps

Arsenal Station (Piccadilly Line) is a short three minute walk from the ground; just exit out of the station and turn right, and you will see the stadium on the right hand side. Walk over the Ken Friar bridge, following the stadium round to the right, you will see the entrance to the Royal Oak Suite in front of you.

Holloway Road (Piccadilly Line), Finsbury Park (Victoria / Piccadilly Lines and overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are around 10 minutes walk from Emirates Stadium - and should be slightly less crowded than Arsenal Station. Just follow signs to the North Bank, so gain access to the Royal Oak Suite.

Kings Cross is the main station for overground rail and is also served by many underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Arsenal Station or the Victoria Line to Highbury & Islington. 

Alternatively, a short overground rail journey of one stop will take you to Finsbury Park station

Cost details

This event is free to attend but is by invitation only and is for senior client-side marketers only.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 


Now in its eighth year, Digital Cream is a global series of invitation-only peer-to-peer roundtable events taking place in London, New York, Singapore, Sydney, Melbourne and Shanghai.

For details on Digital Cream London, contact Hannah Burnel or 0203 142 8167.

For sponsorship enquiries, please contact: Danyon Billings or 0203 142 8154.

Event Details

March 26 2014 (9:00am – 6:00pm)
Emirates Stadium - Royal Oak Suite, London, United Kingdom
1 day

Sorry, this event is now sold out.