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Event Details

Date
June 27 2013 (8:30am – 6:30pm)
Venue
The Royal Pacific Hotel & Towers, Hong Kong, Hong Kong
Duration
1 day
Cost
Free

Sorry, bookings for this event are now closed.

Overview

Digital Cream Hong Kong is a unique moderated roundtable forum for the most senior client-side digital and brand marketers to discuss and explore the latest best practice on emarketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers.

The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term.  There are 10 roundtable topics and each delegate chooses three table topics of their choice, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available. The specific agenda for each topic roundtable will depend on the input of the delegates.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Shanghai, San Jose, Singapore and now Hong Kong.

All attending delegates will also be given complimentary access to 3 reports (worth US$1,200) of your choice! 

Attendees pick three tables choices from the following topics offered (Once tables are full, they will no longer be available for selection):

1. Marketing Automation - Best Practice & Implementation

2. Cross Channel Marketing

3. Customer Experience & Lifetime Value in a Digital World

4. Ecommerce & Conversion Optimisation

5. Big Data, Web Analytics & Actionable Insights

6. Mobile Marketing - Advertising, Apps, Platforms, Design & Build

7. Social Media - Managing, Marketing, Measuring & Monetising

8. Strategic Content Development, Curation & Marketing

9. Online Advertising - Strategy & Maximising Returns

About Econsultancy's peer-to-peer roundtable events:

Digital Cream New York 2012:

Digital Cream New York 2012 Sponsors:

Digital Cream Shanghai 2012:

Join us at other Asia Digital Cream events

Digital Cream Shanghai 2013

Digital Cream Singapore 2013

>> Read our blog about Econsultancy's

Singapore Digital Cream event and download our South East Asia Digital Marketing Trends Briefing

Shanghai Digital Cream event  and download our China: Digital Market Landscape Report

Buy our reports from 

Digital Cream Singapore 2012 and Digital Cream Shanghai 2012 or Join us as a Silver subscriber and get Total Access to all of our paid reports.

View pictures from Digital Cream Singapore 2012 and Digital Cream Shanghai 2012 (location: facebook.com)

 

Supporting Partners:

Asia Digital Marketing Association  HKDMA  HKAIM  Wall Street Journal

Program

08:30 – 09:00 Registration and coffee

09:00 – 09:15 Welcome and introduction

09:15 – 10:45 1st Roundtable session

10:45 – 11:15 Morning break (Coffee/Tea & Canapes served)

11:15 – 11:45 1st Keynote "Web Analytics & Actionable Insights" by Eddie Choi, Executive Director, Milton Exhibits Group

11:45 – 13:15 2nd Roundtable session

13:15 – 14:15 Lunch Buffet 

14.15 - 14.45 2nd Keynote "State of Digital in Asia & Digital Transformation; Implications To Your Business" by Peter Abraham, Executive VP - EMEA & Asia, Econsultancy

14:45 – 16:15 3rd Roundtable session 

16:15 – 16:45 Afternoon break (Coffee/Tea & Canapes served)

16:45 – 17:15 Moderators' panel round up and closing remarks

17:15 – 18:30 Reception and networking

Who should attend?

Digital Cream Hong Kong is free to attend for senior client-side digital marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations and online retailers.

The list of invitees will include 100 digital teams' heads/leads of large online players and e-commerce sites. Delegates will have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Who is coming?

Digital Marketing Director SingTel
Brand Manager (Digital Marketing) FrieslandCampina (Hong Kong) Ltd
Ecommerce manager The Peninsula Hong Kong
Assistant Digital Marketing Manager Cathay Pacific Airways
Online Marketing Director Philips
Senior Manager CSL
Assistant Digital Marketing Manager L'OCCITANE en Provence
Director of E-Commerce Sa Sa International Holdings Ltd
Director, eCommerce Asia Pacific Deckers Outdoor Corporation
Project Manager, Digital Marketing DFS Group
Senior Manager DFS
Regional Marketing Manager TMT Deloitte Touche Tohmatsu Ltd
Managing Director Groupon
Digital Project Manager DFS Group 
Digital Marketing Manager DFS
Design Manager Pentland Brands
Digital Marketing Manager Bupa Asia Ltd
Associate Professor HKUST
Online Marketing Manager Dyson Asia
Science Units Communications Business Partner, Asia & Emerging Markets AstraZeneca
Regional Marketing Communications DuPont
Digital Marketing Specialist Renaissance Harbour View Hotel Hong Kong
Regional Marketing Communications Manager - Asia Pacifc DuPont China Limited
Digital Marketing Officer Cathay Pacific Airways
Digital Marketing Executive Cathay Pacific Airways
Digital Marketing Officer Cathay Pacific Airways
Assistant Digital Marketing Manager Cathay Pacific Airways
VP GSOL
Marketing Manager The NET-A-PORTER Group Asia Pacific Limited
General Manager Welch's
Media Director L'Oreal HK
Director Digital Consumer Marketing and Media Clinique Asia Pacific
Head of Marketing - APAC UK Trade & Investment
Head Of Distribution, Asia Al Jazeera Media Network
Digital & Online Director Estee Lauder APAC
Manager, Branding, Marketing & Communication Ageas
Assistant Manager for Acquisition & Retention Cerebos (Hong Kong) Limited 
Director, Digital Marketing Johnson Electric
Marketing Manager NET-A-PORTER
Director eCommerce & Global Marketing HotelREZ
VP Marketing and Communications, Asia Pacific Tommy Hilfiger
Director of E-Commerce APAC Wyndham Hotel Group
Senior Services Marketing Executive Fuji Xerox (Hong Kong) Limited
Services Marketing Manager Fuji Xerox (Hong Kong) Limited
Digital Experience Development Manager HK Jockey Club
Head of Online Strategy Lane Crawford
SM KMB HK
Senior Digital Project Manager SCMP Hearst Hong Kong Ltd
Assistant E-Business Manager Colgate Palmolive Asia
CRM Director Lane Crawford
Managing Director / Consultant Teavers/ Lifestyle Federation
Head of Marketing & Communications HongKong Land
Owner buymedesign.com
Manager, Digital Marketing Chow Sang Sang Holdings International
Marketing Manager Deltamac Hong Kong Ltd
Marketing Director Procter & Gamble
Marketing Director Ocean Park Hong Kong
Assistant Marketing Manager, Digital Ocean Park Hong Kong
Manager eBusiness UBM
Asia Regional Marketing Director La Prairie
Senior Marketing Manager Hongkong Land Limited
Publishing Manager Hongkong Land Limited
Digital Experience & E-commerce Expert Buymedesign
Director of Digital Marketing, Asia Pacific Hyatt Hotels and Resorts
Deputy Marketing Director, Group Marketing New Media Group
Assistant General Manager - Promotions and Marketing Harbour City Estates Limited
Senior Manager, E-Commerce Bossini Enterprises Limited
Head of Marketing, Asia Pacific PUMA Asia Pacific Ltd.
Regional Digital Manager CooperVision
Regional Marketing Director CooperVision Asia Pacific
Marketing Manager CooperVision Hong Kong
Marketing Manager CooperVision Taiwan
Digital Manager NBA
Regional Marketing Manager Thomson Reuters Hong Kong Ltd
Senior Marketing Executive Thomson Reuters Hong Kong Limited
Associate Director, IS Manulife (International) Limited
Senior Director, Digital Marketing Manulife (International) Limited
Manager, Marketing HKTDC
AM HKTDC
Marketing Manager Dyson
Project Officer Maxim's Cateres Ltd
Manager Invest Hong Kong
New Media Manager Jebsen
Senior CRM & Digital Manager FrieslandCampina (Hong Kong) Ltd
Director of Digital Distribution & Marketing Dorsett Hospitality International
Director - Corporate Marketing Milton Exhibits Group
Senior Vice President of Sales & Marketing Dorsett Hospitality International
Director Precision Digital Marketing Ltd
Project Manager Hongkong Land Limited
Assistant Marketing Manager Hongkong Land Limited
Digital Manager, Asia Pacific Mattel East Asia Limited
Ecommerce Marketing Manager Fossil
Ecommerce Marketing Executive Fossil
Regional Director, Asia - Partner Marketing Orbitz Worldwide
Web Planning Analytst HK Jockey Club
Digital Marketing Project Manager DFS Group
Internet Marketing Manager Johnson Electric Group
Exe Mgr, Digital Experience & Information HK Jockey Club
Executive & Internal Communications Asia Cisco
Marketing Manager HK Jockey Club

Venue


The Royal Pacific Hotel & Towers

China Hong Kong City, 33 Canton Road
Tsimshatsui, Kowloon
Hong Kong
Hong Kong

Google Maps

The Royal Pacific Hotel & Towers in Hong Kong sits uniquely right on the bank of the stunning Victoria Harbour and is the only hotel in Hong Kong to be directly connected to the China-Macau Ferry Terminal.

Airport
Distance to Hong Kong International Airport: 34.6km
Travelling time to Hong Kong International Airport by taxi: 40 minutes
Driving directions from Hong Kong International Airport:
Head southwest on Sky Plaza Road toward Airport Road/Route 8, continue onto Airport Road/Route 8 and turn left onto Airport North Interchange.
Slight right and turn right to stay on Airport North Interchange. Take the first left onto Airport Road/Route 8 and merge onto Airport South Interchange/Route 8.
Slight left onto Route 8 and exit on the right into Route 3. Exit toward Lin Cheung Road. Continue onto D1a(n) Road and D1a(s) Road. Turn left onto Wui Cheung Road. Turn right onto Canton Road. Make a U-turn at Kowloon Park Drive and Royal Pacific Hotel & Towers is on the left. 

Public Transportation

Kowloon Mass Transit Railway (MTR) train station

Cost details

This event is free to attend but is by invitation only and is for senior client-side marketers only.

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Inquiries

If you are interested in attending, please request your attendance above.

For any further information or if you are interested in sponsoring Digital Cream Hong Kong, please contact:

Jefrey Gomez

+65 9109 2895

jefrey.gomez@econsultancy.com

Event Details

Date
June 27 2013 (8:30am – 6:30pm)
Venue
The Royal Pacific Hotel & Towers, Hong Kong, Hong Kong
Duration
1 day
Cost
Free

Sorry, bookings for this event are now closed.