Ask Me Anything - Influencer Marketing

Event Details

Date
July 19 2018 (11:30am – 12:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

Sorry, bookings for this event are now closed.

Overview

Ask Me Anything (AMA) is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to digital transformation.

For this AMA session, we will be exploring how you can leverage influencers to expand your reach online:

  • Aligning your social media strategy to your overall business objectives
  • What are the trends, best practices, challenges and opportunities for social media marketing
  • Evaluation of the different social media channels for your social media activities
  • Engaging influencers for your social media campaigns
  • How to measure ROI on influencer marketing
  • The future of social media marketing

Our panel of Econsultancy experts are Eu Gene Ang, Lead Trainer, Asia, Damien Cummings, Principal Consultant & Entrepreneur-in-Residence, APAC, Jeff Rajeck, Research Analyst, APAC, Evangeline Leong, CEO & Founder, Kobe Technologies and Kanika Agarwal, Co-founder Passion Peers, FemPeers & Rapid Rabbits.

Register for the webinar and submit your questions by 6 July 2018. We aim to answer all the questions during the webinar session.

Use hashtag #EconAMA to share your post in social media.

Webinar done in collaboration with:      

FAQ:

I'm not an Econsultancy subscriber, can I join?

Ans: You sure can. The sessions are complimentary for existing customers and new friends.

Will the session be recorded?

Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.

What if I register but can't make it?

Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.

Can I ask questions?

Ans: Absolutely! This session is for you. Please submit your questions here and hear our experts respond to your questions at the live webinar.

*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in this form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our website).

Program

3:30pm (New Zealand) / 1:30pm (Australia-AEST) / 11:30am (Singapore, Malaysia, Philippines & Hong Kong) / 10:30am (Thailand & Indonesia) / 9:00am (India)

Speakers' and panelists' profiles

Eu Gene Ang, Lead Trainer, Asia, Econsultancy

Eu Gene Ang, Lead Trainer, Asia, Econsultancy

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses.

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).

For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology. 

Damien Cummings, Principal Consultant & Entrepreneur-in-Residence, APAC, Econsultancy and CEO, Peoplewave

Damien Cummings, Principal Consultant & Entrepreneur-in-Residence, APAC, Econsultancy and CEO, Peoplewave

Damien is a digital disrupter and change agent with over 20 years’ experience in marketing and digital transformation. He is highly awarded, being honoured with “Global Top 50 Digital Marketing Leaders 2016”, “Financial Services Marketer of the Year 2016”, “Digital Marketer of the Year 2016”, "Most Influential CMO 2015", "Marketing Professional of The Year 2012" and the "Brand Leadership Award 2011".

He recently joined Econsultancy APAC as the Entrepreneur-in-Residence and Principal Consultant and is looking to help organisations with their digital transformation road map. Damien is currently CEO of Peoplewave a cloud-based HR software company on a mission to make work fair. 

Evangeline Leong, CEO & Founder, Kobe Global Technologies

Evangeline Leong, CEO & Founder, Kobe Global Technologies

With almost 10 years of experience in embracing digital marketing, Evangeline is the Founder & CEO of Kobe Global Technologies – a fast-growing social media technology company in Singapore. Kobe is an international PCT patent* AI-driven advertising platform that pairs advertisers with relevant everyday influencers, leveraging their ability to broadcast messages to millions of users. Having managed 60-man regional company across Southeast Asia and USD10M ad revenue, she has experience in building high-performance teams across all kinds of online advertising products including PPC advertising, SEM, SEO, Display, Remarketing on platforms such as Google, Yahoo, Baidu, YouTube, Facebook, and LinkedIn. 

Kanika Agarwal, Co-founder Passion Peers, FemPeers & Rapid Rabbits

Kanika Agarwal, Co-founder Passion Peers, FemPeers & Rapid Rabbits

Kanika is one of the youngest parallel entrepreneur of her generation who runs three start-ups stemming out of her personal passion in women health and digital. Her first startup- Passion Peers is a digital transformation agency and platform company, servicing 15+ beauty and CPG clients like Unilever, American Standard etc. In the short span of two years, they have been awarded with innumerable awards for driving Experiential & Innovative campaigns. One of their core strengths has been a unique influencer- sales mapping model. 

Kanika was recently awarded an Exceptional Women Leader of Excellence at WEF 2018  and has been listed as the top most inspiring entrepreneur by many publications including e27 and Tech in Asia. 

Who should attend?

This session is for anyone who would like to find out more about social media and influencer marketing.

Please feel free to share the webinar with your colleagues and friends who you think may be interested.

Inquiries

If you have any questions, please contact apac@econsultancy.com / +65 6653 1911.

Event Details

Date
July 19 2018 (11:30am – 12:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

Sorry, bookings for this event are now closed.