Financing

finance

Marketers, it’s time to grow up and talk to Finance

“Finance, strange ghastly people who float into the office and slam the brakes on our marketing plans. They are ‘The Man’ and they are always keeping us down. They refuse to see the value in what we do. Cutting budgets and demanding the same results with less money.”

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The importance of the blockchain: The second generation of the internet

Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.

It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.

How will fintech lenders cope with an economic downturn?

Fintech startups are disrupting established financial institutions, and nowhere is that more evident than in the market for loans.

In the wake of the financial crisis and Great Recession of 2008, a new generation of financial services startups took advantage of the fact that banks, once a primary provider of loans to consumers and businesses, largely stopped lending.

Low growth predicted for digital agency revenues in 2017: Report

According to the latest research from Econsultancy, predicted growth for digital agencies in the UK has reached an all-time low.

While it’s encouraging that only 15% of survey respondents expect business to remain flat in 2017, the proportion of agencies expecting their businesses to grow by 50% or more has more than halved in the last two years, from 24% in 2014 to 11% this year.

phrasee logo

10 things I learned raising £1m VC for my martech startup

Last week, my business, Phrasee, announced a £1m seed investment. Awesome! Champagne all round! But, getting there wasn’t easy. 

See, I’ve never run a fast-growing martech business before. Luckily, I’m a quick learner – and here’s 10 things I’ve learned about startup fundraising since launching 18 months ago. 

63% of businesses plan to increase their marketing budgets in 2015: report

Almost two-thirds of companies are planning to increase their marketing budgets in 2015, according to the results of our new report.

The Marketing Budgets 2015 survey, published in association with Oracle Marketing Cloud, found that 63% of companies will spend more on marketing this year, while 31% will retain the same level of spending and 7% will decrease their budgets.