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Last week Maurice Saatchi did an interview with the FT talking about the “strange death of modern advertising”. According to Maurice “Sometimes I feel as though I am standing at the graveside of a well-loved friend called advertising”.
I’m not sure many of us would mourn the death of advertising, but his solution? “One word equity”. Mmm… sounds like a very expensive ad campaign is required to achieve that…? What is he on about?
The Internet Advertising Bureau (IAB) has launched its latest initiative to understand more about the online behaviour, in a bid to provide advertisers with “a holistic understanding of what, where and how people are accessing the internet”.
The Holy Grail for the IAB is to provide “a single online planning currency” for marketers, to help them “plan their online brand campaigns against traditional media”.
The IAB has teamed up with National Readership Surveys (NRS), which will add an online element to the 3,000 face-to-face interviews it does each month with random consumers: “Areas covered in the study will include; demographic information, frequency of internet usage, where people are going online and how they are accessing the internet - for example by PC or through mobile devices.”
The trouble is, I don’t think this is what online media planners need...
When the big tech brands like Amazon start using Ajax to improve their user interface you know the tipping point has been reached. So how long will it be before the great and good embrace Fjax, aka ‘Ajax 2.0’?
In 2004 we discovered that half of all onsite searches returned no results, despite the fact that products were actually available and could be found by clicking navigation links.
What did this tell us? Well firstly, it made us shudder. Half of all onsite queries returned NO results! Why was this happening? The main problem seemed to be related to poor quality metadata, but we also realised that some of the big retailers had site search tools that were perhaps not up to scratch.
Roll forward to 2006 and we figured that it was about time to investigate the site search market. What tools are available? What are the trends and issues in the marketplace? Why should site search be a priority if you’re selling online?
Have you ever checked the weather online, only to find competing forecasts from different sites? Did Michael Fish's 1987 reassurance that a hurricane was not on the way leave you with a mistrust of meteorologists? If so, MetaWeather may be worth a shot.
Developed by two producers at British games content agency Ferrago, the site combines forecast data from multiple sources to round up the predictions to an average - and supposedly more trustworthy - outlook.
After the success of Alex Tew’s MillionDollarHomepage we’ve seen innumerable clones and a smattering of twists-on-a-theme. Now, we’ve spotted a new site that is gathering online and offline buzz. It allows you to buy one word as a link to your website, for a period of five years.
So how does it work, and will it work?
The latest updates to Google Sitemaps have been rolled-out, providing more helpful tools and data for webmasters. These include more depth when it comes to crawl errors, expanded query stats and a robots.txt analysis tool.
It used to be that there was this top down content pyramid in operation (operated by traditional media and the big online players), where the quantity and quality of news / content was controlled by relatively fewer organisations.
This is changing rapidly, becoming flatter and more diverse (we’re not really interested in the why’s right now), which can either be seen as an opportunity or a threat. Organisations that embrace this change are going to benefit (think Murdoch buying MySpace), so the question then becomes how one capitalises on the opportunity...
Let's look at some of the key strategic issues to consider.
In an interesting move, Google has started offering cost-per-action advertising to selected website owners on the Adsense programme. In short it’s aimed at getting around the click fraud that is becoming increasingly worrying for Google – where advertisers only derive an income when the website visitor completes an action.
In an FT opinion piece today, Maurice Saatchi, of all people, signals "The strange death of modern advertising" - the headline of an obituary for marketing.
Changing consumption habits brought about by an explosion in digital content, the breakdown of communal media consumption and the resulting erosion of attention spans are killing off the old-style industry, says the ad agency founder.
There’s a pretty great post on Particletree about the kind of questions VCs ask when you’re doing a startup, so I thought I’d highlight them here as there seems to be a profound lack of 'noisy' UK-based Web 2.0 startups, and maybe finding finance is one barrier for entrepreneurs?
Where are all the UK web startups? Maybe everybody is just being very quiet (to fail in complete obscurity), or perhaps things are as dead as they seem to be (more than likely). The UK seems almost entirely barren compared with what's happening in the US.
It’s probably worth noting that local VCs seem to be a little behind their US conterparts (two local startups that I can think of off the top of my head have been approached by US investors – names of the innocent withheld). This too could be part of the problem.