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Blog

Web 2.0 – what are the metrics for successful ‘engagement’?

There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.

But what are the success metrics of engagement marketing online? How does one measure engagement?

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The Slingbox Q&A - shaking up the TV industry with technology

Launched six months ago in the UK, Sling Media’s ‘place-shifting’ devices have shaken up the TV value chain to such an extent that broadcasters, ISPs and mobile operators are all seeking deals with the firm.

They use a disruptive technology that allows people to watch TV content remotely from PCs, laptops or mobiles.

Slingbox

We asked Stuart Collingwood, the company’s VP of Europe, how mobile, web and IPTV developers can make sure they're not left out of the action.

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Video-sharing website Travelistic launches for travellers

Internet startup Travelistic.com - which aims to be the YouTube for travellers - launched yesterday, headed up by one-time CEO and president of MTVi. 

Travelistic launches 'YouTube for travellers'

Travelistic combines user-generated video with professionally produced programming, some of which is exclusive. The self-funded company itself plans to move into content creation, with a travel-themed 'video podcast' in the offing.

Diversion Media built the website using Ruby on Rails, harnessing the Google Maps API in the process to make it easy for users to browse videos by location, in a visual way. Users can also search for videos by tags.

All in all it looks pretty good. We spoke to CEO Nicholas Butterworth to find out a bit more...

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Google launches custom search tool for sites

Google has launched a free tool allowing websites and blogs to offer customisable searches to their users.

Site owners signing up for the service can ‘paste’ it into their webpages and select the sites they want included in searches.

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London business blogging event – last call

So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.

There are about 10 places left, so consider this a last call.

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BT launches free remote backup service

BT has entered the online data storage market with an offering that gives crash-conscious consumers up to 20Gb of remote backup space for documents, media and other files.  

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Tube could be giant viral music network

London Underground commuters would interact using mobile phones and station-side wireless hubs under a project aiming to turn the tube transport system into a city-wide song-swapping network.

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OpenStreetMap lands first commercial partner

OpenStreetMap (OSM), the open source mapping project, has secured its first commercial partner by linking up with property search engine Nestoria.

The move will see Nestoria displaying OSM’s user generated maps alongside its property listings – a boost for the project as it seeks to gain popularity among third-party developers.

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Apple's iPod is five years old today

It is five years to the day that Apple launched the almighty iPod. The device has undoubtedly transformed the way many of us buy and listen to music. In the last five years, 68 million iPods have been sold, and the company holds a staggering 75% share of the market.

Alongside the iPod's success, its companion service iTunes now holds 88% of the legal music download market and is now more than breaking even, according to Apple CFO Peter Oppenheimer.

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Amazon launches the Spam Cube in the UK

The Spam Cube is a piece of anti-spam hardware which is being launched through Amazon in the UK, designed to sit between a broadband modem and your PC/laptop, scanning incoming email for unwanted messages.

This hardware will retail at around £100, but the real question is why internet users should have to pay for hardware to deal with this problem. Isn’t this a problem which could be dealt with some other way? You know, ISPs, that sort of thing...?

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Branded sites more valuable for advertisers - OPA survey

New research from the Online Publisher’s Association claims that visitors to its member's branded content sites are more sought-after consumers than those who use portal sites, such as Yahoo.

The research, carried out by DJG Marketing using data from Nielson/Net Ratings and MRI indicates that visitors to the OPA sites bought more frequently and spent more money across several major categories including, entertainment, financial services, travel and automotive.

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Google News adds blog searches

Google has given a boost to the blogging community by highlighting its blog search service on Google News.

The move, which took place over the weekend, has seen links to the one year old service added to the front page of Google News and at the end of search results.

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