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Blog

Email marketing – tips on subject lines

With the Christmas season coming up, Stefan Pollard at Email Labs has published some useful tips on how to make your emails stand out from the crowd.

Specifically, he's focused on the thorny issue of subject lines, and how to improve the odds that readers will open your mail.

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Survey shows dissatisfaction with broadband providers

Despite falling broadband prices, customers' satisfaction with their broadband service providers has fallen by 9% over the last year.

In a YouGov survey of more than 11,000 broadband customers, conducted for uSwitch, Orange and TalkTalk were both rated bottom for the services they offered, even though both launched ‘free broadband’ packages this year.

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Multi-channel home shopping: email marketing opens doors

Following my presentation at last week’s ECMOD event on email marketing, I noticed that most home shopping and e-tail email marketing strategies centre around offering discounts or promotions. 

This is despite the fact that one of the major benefits of email marketing is that it is measurable. You can use this information to learn and further refine your communications.

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Web 2.0 fonts and logos

I’ve always been partial to a good-looking font, preferably sans serif. Stuart Brown over at Modern Life Is Rubbish has compiled a few typefaces for the Web 2.0 crowd.

He has selected the following fonts, each of which is used by a 2.0 company logo, but can you match the company to the font?

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Calling all UK affiliates ...

Affiliate Marketing will generate an estimated £2bn in UK online sales this year but it is amazing how little is actually known about the mysterious people involved in this sector.

Does the average afffiliate work full-time or part-time on their websites? How much do they typically earn in a year? What are the most popular sectors and what is the best way of getting converting traffic to their websites?

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Reuters takes stake in blog syndicator

Reuters has given a boost to the blogosphere by investing in US-based aggregator Pluck and announcing plans to syndicate blog stories to its media clients.

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Lonelygirl15 makers eye ad revenues

The makers of lonelygirl15 – the fake teenage video diary which created a huge stir on YouTube this summer – have divulged plans to turn the venture into a real business.

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Majestic Wine sees increase in online orders

Majestic Wines, the bulk wine retailer, has announced an increase of 43% in online sales but expressed concern about an upcoming EU ruling on tax duty on alcohol purchases via the web.

In its interim results for the 26 weeks ended 26 September, the company made a pre-tax profit of £6.5 million, a rise of 17%. Online sales were responsible for 6.4% of its UK retail sales.

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Christmas delivery concerns hold back online consumers

One of the biggest factors holding back consumers from doing their Christmas shopping online is concern about delivery times, according to a survey by shopping site GreasyPalm.co.uk.

The survey finds that concerns about delivery are likely to be hurting online sales this Christmas, with 55% of those surveyed citing delivery times as the major obstacle to doing their Christmas shopping online.

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Bill Gates says internet bubble is back

Speaking to journalists in Belgium last week, Bill Gates warned against the rush to new web-based software service, and compared this to the doomed 1990s internet bubble.

Google's deal to pay $1.65 billion in stock for YouTube, an online video company that has yet to turn a profit, has led some commentators to revive talk of an internet bubble.

We've always stopped short of calling it a bubble, for a number of reasons, but certain recent funding rounds are making us reconsider our stance...

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How to be PDQ on your PDA – Adaptex goes live

This week saw the official launch of Adaptex, the software from Keypoint Technologies that can help users of PDAs enter data and text much faster and easier. Communicating and buying via your PDA or smartphone whilst on the road can be a lot easier potentially.

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Usability and visibility problems affect online insurers

Foolproof's 2006 Online Shopping Survey into insurance predicts rapid growth in online purchasing of motor and home insurance policies, but points out that growth is hampered by poor usability.

The good news for online insurers is that consumers see the benefits of avoiding long phone calls for quotes and insuring online, but insurers are urged to make improvements, especially when it comes to usability.

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