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Blog

Consumers keen to avoid online ads - study

A new media consumption survey from Deloitte has found significant demand for user generated content across all ages of US consumers, as well as revealing low opinions of online advertising among some web users.

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Banks adopt content targeting in push for growth

Acquisition-minded high street banks are embracing content targeting, to personalise the experience of visitors and boost conversion rates.

HSBC, Lloyds TSB, Barclays and Halifax are using technology provided by TouchClarity, which serves content and product recommendations that are relevant to each visitor based on a range of factors.

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Xing and LinkedIn update member profiles

Users of LinkedIn can now add photos to their profile pages, while users of German business network Xing will be able to add more personal and professional information to their profiles.

LinkedIn has resisted this move for some time as the lack of photos has set the site apart from other social networks, but has decided to give in to user requests.

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MSN Video updates video ad formats

Microsoft is introducing a new version of its online video site, MSN Video.

The big change is the ad model. Microsoft will begin to show ads to users based on time spent on the site, rather than just showing an ad for every clip a user watches.

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US etail sales up 20%

US e-commerce sales rose by over a fifth in the second quarter of the year, according to new figures from the Commerce Department.

The period saw online retailers generating adjusted income of $33.6bn, an increase of 6.4% from Q1 and 20.8% from the same period in 2006.  

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Microsoft reveals Live Search updates

Microsoft has revealed a number of updates to its search engine as it attempts to claw back some market share from Google, including the planned introduction of a version of Google's Universal Search.

The planned changes, will will be introduced over the next few weeks, were unveiled at the company's Searchification event yesterday.

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Cotswold Co revamps e-commerce website

The Cotswold Company launched a revamped version of its e-commerce website this week, with improved navigation and an easier to use checkout function.

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Google 'plans European recruitment drive'

Bad news for online ad companies battling a shortage of skilled workers - Google is apparently planning a big recruitment drive to create an R&D team in Europe as large as the one it has in the US.

The FT reports that the web giant aims to expand its workforce by a third, with most of the new staff to be based in Europe as it bids to improve its image on this side of the Atlantic.

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Local.com launches in the UK

Local.com has just launched a UK version of its site, providing searchable local listings for a range of products and services.

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Steve Case launches PayPal competitor

US company Revolution Money has launched MoneyExchange, a free online money transfer service, as a direct competitor to PayPal and Google Checkout.

The service is backed by AOL founder Steve Case and has also received funding from Citi, Deutsche Bank and Morgan Stanley.

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Evening Standard unveils new website

The Evening Standard launched a new website this week with news, blogs and comment from the London daily.

Evening Standard

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Behavioural targeting – ask your wine waiter

In marketing technology, it’s important not to get carried away by your own spin. Behavioural targeting sounds quite complex, but the idea and the source of the uplift is really quite simple and it happens in the real world every day.

Picture your favourite restaurant. If you’re lucky enough to have a switched-on wine waiter, he will remember the wines you’ve enjoyed in the past and intelligently suggest new vintages as they come onto his list.

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