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Blog

Affiliate Marketing survey is live - take part for free report

E-consultancy is offering a free copy of an affiliate marketing report to those who complete an online survey which is live  until 4 September.

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In-game ad market to take off, says study

The market for in-game advertising on games consoles is expected to reach $80m (£40m) this year but increase to more than ten times that by 2011, according to a new report.

The study, by ABI Research, forecasts that $852m will be spent on dynamically served ads within video games by 2011, as publishers and their console partners look to reach gamers that have connected their devices to the web.

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Yahoo! confirms Actionality buy

Yahoo! has confirmed it has bought German software firm Actionality to boost its mobile offering for advertisers.

The deal, which has been rumoured for a couple of weeks, will give Yahoo! ownership of Actionality’s mobile marketing platform in return for an undisclosed sum.

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Viral agencies claim 60% growth

This year has seen UK agencies and brands allocating significantly more cash to viral marketing, as well as spending it “more intelligently”, according to a new survey.

The research, by Kontraband, found growth of up to 60% in output in the first seven months of 2007, compared to the same period last year.

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Facebook to deploy targeted ad system - report

Facebook is apparently developing a new platform to deliver contextual ads based on its members’ preferences and interests.

The Wall Street Journal reports that the system is the social networking site’s “top priority”, although details are sketchy and it is in the early stages of development.

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Web puts the squeeze on UK broadcasters

Advertisers have continued to divert cash away from traditional media as UK consumers spend more time using digital services, according to Ofcom.

Data released by the regulator showed UK online ad revenue surpassed ITV1 and Channel 4's combined ad sales last year, as internet consumption ate into TV audiences.

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UK ticket search engine launches in US

TickEx, the UK-based vertical search engine for live events, has expanded across the Atlantic by opening an office in California.

The company, which launched a beta version of its site in the UK in June, says its US version will have 5m tickets in its index when it goes live.

TickEx homepage

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Banks slammed over web customer service

UK banks have again been heavily criticised over their online customer service – this time by a new study that shows their websites fail to provide answers to routine customer queries.

The research, by eService provider Transversal, found that customers are better off phoning banks' call centres to find out about products and services.

Its conclusions don’t make great reading...

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A tale of two recalls

Last week, we looked at how US manufacturer Mattel had been doing most of the right things online to help manage its ‘toxic toy’ crisis. Still, the company had obviously been taking a pounding at the hands of bloggers and other online media after recalling millions of products earlier in the month.

Some figures from reputation monitoring firm Onalytica not only show the extent of this mauling, but also how Mattel has fared much worse than other companies in similar situations.

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Google launches in-video ads on YouTube

Google’s grand plan for YouTube is set to take a step forward today with the launch of in-video ads for a small group of the site’s clients.

The move, coming almost a year after Google’s $1.65bn purchase of the video sharing site, will see the web giant going out on a limb in its choice of format in a bid not to annoy the site’s 130m viewers.

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Will DVD rental firms adjust, or will they die?

Is there any future for DVD rental companies? Yet another UK firm, ChoicesUK, is about to call in the administrators, having previously complained about the threat of piracy in the entertainment industry, along with ‘unseasonably hot weather’.

While piracy may have played a role in the company’s demise, it is more likely that it has been ground down by pureplay online DVD rental firms, including one operated by mighty Amazon, which launched its service in late-2004. For starters, online DVD rental pureplays have much lower overheads than ChoicesUK, which seems to have been strangled by the costs of maintaining 170 shops and 1,800 employees.

But hold on. I’m starting to wonder whether the pureplays themselves will last the distance, in the face of changing consumer behaviour.

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PRs 'still to get to grips with the web'

Most 'traditional' PR people in the UK don't believe in their peers' ability to deliver results on the web, according to a new survey.

The research, by webitpr, found 55% of respondents – either agency, inhouse and freelance PRs – thought their fellow practicioners were “incapable” of performing comprehensive online PR campaigns.

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