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Blog

New scheme aims to increase consumer trust

A new scheme to provide shoppers with more information about web retailers and help them avoid online scams is set to be launched on Monday.

Developed by the Trading Standards Institute's European Consumer Centre (ECC), the tool aims to address issues such as non-delivery goods by allowing consumers to check sites’ reputation and ownership details.

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Threshers reverts to viral discount tactic for Xmas

Drinks seller Thresher Group has reverted to last year’s highly successful discount tactic in a bid to boost Xmas sales of wine and champagne.

A similar 40%-off offer – which the company claimed was a costly error twelve months ago, but was actually a highly sneaky viral marketing trick – is now being promoted on its website.

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Online review authenticity - do we really have a problem?

Sam Decker, Chief Marketing Officer at Bazaarvoice, sorts the hype from the facts.

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Tips on email deliverability

Justin at Palmer Web Marketing has compiled a handy list of tips on improving email deliverability  - an ongoing challenge for marketers, especially as webmail providers introduce new filtering systems and consumers become more inclined to hit the 'spam' button. 

Here's a selection....

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Web analytics play central role in customer engagement

Web analytics and measurement are playing an increasingly pivotal role as marketers strive to deliver the best possible customer experience, according to two pieces of research published by E-consultancy this month.

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PDFs to get contextual ads

Yahoo! has agreed a deal with Adobe to serve contextual text ads in PDF documents.

The deal offers publishers an opportunity to monetise their PDF files and could provide a sizeable new audience for advertisers - Adobe claims that 90% of PCs have one of its readers.

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Many online purchases disappoint shoppers - survey

Nearly half of online shoppers in the UK have apparently purchased an item online but faced disappointment once it has been delivered.

The figure comes from a survey of over 2,000 consumers by vzaar.com, which provides video technology to sellers on eBay.

It, not surprisingly, says the research highlights the role good quality videos and images can play in boosting online sales.

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Financial sites accused of misleading customers

Twenty five per cent of financial firms' websites present product information in an unclear or misleading way, according to a review by the Financial Services Authority (FSA).

The study found that several sites were difficult to navigate and often failed to display key information.

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Etailers struggle to cope with Cyber Monday traffic

Internet shoppers in the US are reported to have spent around $733m (£355m) on 'Cyber Monday' - the biggest day of the online retail year.

Figures from comScore suggest Amazon and Wal-Mart attracted the most custom, while the overall number of people shopping online was up 38%.

However, the traffic also caused issues - some sites were operating up to 400% slower than usual while Yahoo's Merchant Solutions service buckled under the strain.

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Targeted email marketing doesn’t need to be complex

Being part of the IAB email council, I get to be involved in some interesting discussions about the future of the industry, the impact of social media on email and the next big thing.

However many companies are still to exploit the full benefits of email marketing, especially when it comes to database segmentation and targeting.

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BBC Worldwide wants bigger slice of web pie

BBC Worldwide chief exec John Smith has admitted that the company “under-egged” the proportion of revenues it could gain from the internet.

Quoted by Reuters, Smith said it was looking for new ways to capitalise on the BBC’s online audience, including acquisitions, social networking applications and the joint on-demand video venture it announced yesterday with Channel 4 and ITV.

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Email marketing: Keep it simple...

How did a reputable family of brands (whose products I enjoy a little too much) annoy me into hitting the SPAM button?

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