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Posts in Strategy & Operations

Why marketers need to pay attention to the Internet of Things

Last week I attended Web Summit, now one of the world’s largest tech conferences.

Most of the talks that I attended were at the digital marketing stage although I did make time to attend talks at the data and analytics stage, the content maker’s stage and design stage. 

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Low growth predicted for digital agency revenues in 2017: Report

According to the latest research from Econsultancy, predicted growth for digital agencies in the UK has reached an all-time low.

While it’s encouraging that only 15% of survey respondents expect business to remain flat in 2017, the proportion of agencies expecting their businesses to grow by 50% or more has more than halved in the last two years, from 24% in 2014 to 11% this year.

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The big three agency issues of 2017: Diversity, skills and Brexit?

A new study from BIMA and SapientNitro shines a light on some key issues for digital agencies as we head towards 2017, namely diversity, skills and Brexit.

272 digital agencies were surveyed, with key findings as follows:

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10 ways the Donald Trump presidency could affect tech and media

In January, Donald Trump will be sworn in as the 45th president of the United States.

His stunning upset victory as an outsider with no political experience shocked the world, and now everybody is trying to figure out what the Trump presidency will actually mean.

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Following Donald Trump's election, the war against algorithms has begun

Algorithms run the internet.

On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.

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10 dumbfounding digital marketing stats from this week

This week, I’ve had the pleasure of being in Lisbon for Web Summit 2016. 

Outside of my delicious, pastry-fuelled digital marketing bubble – things have been a little less fun. 

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Five ways financial services companies are adapting to the new digital age

Digital is transforming the way consumers want to interact with banks and financial services companies.

Consumer demand for mobile and digital channels is forcing large antiquated institutions to rethink the way they do business. 

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The four goals underpinning Deliveroo’s growth strategy

From a London-based startup to a business that now operates in 12 countries – Deliveroo has grown at a rapid rate in just two years.

In fact, still growing at around 20%-30% each month, it is showing no signs of slowing down either.

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How can companies attract and retain talent in the digital age?

The competition for talent has intensified, while the digital skills gap is widening.

In the UK, the digital sector has created an incredible demand for (and limited supply of) skilled digital candidates.

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Will the Tesco Bank attack dent trust in startup banks?

In 1997, UK retail giant Tesco launched a bank. "Our vision is to be the bank for people who shop at Tesco," stated Benny Higgins, the bank's CEO.

While Tesco Bank's two-decades long history means it's an elder compared to upstarts like Monzo, which led a record-breaking £1m crowdfunding campaign earlier this year, Tesco Bank has only offered current accounts since 2014, putting it in the growing category of upstarts targeting high street banks.

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China's Single's Day: Can Western brands take advantage?

Alibaba is this year referring to Single's Day as the '11.11 Global Shopping Festival'.

That's a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.

It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.

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Three ways to avoid being disrupted in an age of innovation

Last week I attended Wired 2016, along with other assorted academics, scientists and all sorts of curious minds in between.

This two-day affair is designed to encourage attendees to abandon their comfort zones, discover the world’s most disruptive minds and organisations and examine future technology.

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