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Posts in Strategy & Operations

What does the digital agency of the future look like?

Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.

In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.

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Brexit and the Digital Single Market: Three ways forward

Now that the dust has begun to settle from the UK’s Brexit referendum, I am seeing more and more measured articles discussing a number of vexing issues, including its impact on data protection legislation.

While I am not an EU attorney, I am a Chief Privacy Officer at a US based technology company and a privacy wonk, so I want to throw my unsolicited thoughts into the mix.

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Six tips for loyalty program success

Loyalty programs are everywhere.

But while a recent study (PDF) conducted by Bond Brand Loyalty and Visa found that these programs appeal to the majority of consumers, actually building loyalty requires more than just the launch of any old program.

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Four urgent priorities for marketers in media & entertainment

In an ever-evolving digital landscape, it appears many media organisations are caught between the past and future. 

Our latest report, Trends and Priorities in the Media and Entertainment Sector, in association with Adobe, explores how marketers are attempting to respond to change.

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10 things I learned raising £1m VC for my martech startup

Last week, my business, Phrasee, announced a £1m seed investment. Awesome! Champagne all round! But, getting there wasn’t easy. 

See, I’ve never run a fast-growing martech business before. Luckily, I’m a quick learner – and here’s 10 things I’ve learned about startup fundraising since launching 18 months ago. 

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Five things you should know about digital Japan

It's well-known that Japan is different from the West in many ways.

The Japanese have developed a unique culture which includes..

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Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

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How five charities are innovating with contactless payment technology

I'm one of those people that always forgets to carry cash. 

Which usually makes walking past a charity collection bucket (and buying a single pack of gum) slightly awkward.

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How can digital brands adapt content strategy for high growth markets?

How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?

As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.

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How are marketers dealing with the martech onslaught?

At Econsultancy’s Festival of Marketing in 2015, attendees packed out the main hall to listen to a keynote from Colonel Chris Hadfield.

A heavily decorated astronaut, engineer and pilot, Colonel Hadfield talked about overcoming challenges and excelling under pressure, topics that modern marketers, or at least the successful ones, are familiar with. 

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Measurement and Analytics Report 2016: Four key challenges in dealing with data

When it comes to gaining customer insight, is there such a thing as too much information?

According to research from our latest Measurement and Analytics Report in association with Lynchpin, a ‘data tsunami’ could be causing companies to lag behind.

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It's time to reinvent the HiPPO

The acronym HiPPO carries a negative connotation, but it doesn't have to. Going forward, it can be a beacon of positivity.

Here's why.

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