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Posts in Strategy & Operations

The five announcements from Facebook's F8 conference that you need to know about

This week, Facebook held its annual F8 conference during which the world's largest social network makes key announcements and launches new offerings.

Here are the five biggest developments from this year's event.

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Desktop still behind most online sales, but smartphones on the rise

Desktop devices are still responsible for the majority of online orders, but the use of smartphones for internet purchases continues to grow.

Furthermore, mobile devices are having a real impact on the in-store shopping experience as well.

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Key trends in online identity verification (so everybody knows you're a dog)

The Internet was once a more anonymous space. People hid their real identities, coming up with unique and sometimes bizarre pseudonyms to represent themselves on specific websites.

As services and socialising shifted online, identifying each other digitally has become increasingly important. 

How can we do this securely, without impacting users’ experience? I’ll explore the trends in online identity verification, looking at the key solutions and implications for businesses and users. 

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SEO is more than just organic traffic: Are you taking all the credit you deserve?

Search marketing evolves on a daily basis.

The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments.

From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture.

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Fintech startup Mondo provides slick, impressive UX: Review

Mondo has been billed as "a bank that’s as smart as your phone. Built for your smartphone, this is banking like never before."

The "easy-to-use' app apparently updates your balance instantly, gives intelligent notifications and aspires to be the best bank on the planet.

Well, how could I resist?

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The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

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china flag

Digital in China: 10 things you might not know

Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.

Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.

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anna kilmurray

A day in the life of... Head of Marketing at a fintech startup

Fintech was perhaps the buzzword of Q1 2016, so it's fitting that our next 'day in the life' comes from a fintech startup.

Anna Kilmurray is Head of Marketing at ClearScore, a company providing free credit check software.

Here's what she has to say about life in a startup.

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next directory

Can cross-channel marketing save the Next catalogue?

Buried deep in newspaper reports and press releases about 2015 figures and a pessimistic outlook for retail chain Next this Easter weekend was some fundamental news.

“Next is planning to save £8m by not sending out glossy catalogues to shoppers who don’t want them” said The Telegraph on Good Friday. The money freed up would be directed into digital, it stated.

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chris bennett

A day in the life of... Managing Director of an ad tech firm

I love our 'Day in the life..' series for its insight into what are (to me) sometimes opaque job roles.

What better position to shine a light on then, this week, than the Managing Director of an ad tech company.

I caught up with Chris Bennett, EMEA MD of Pixability, to find out what he does all day.

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Cross-device

Cross-device measurement: what to look for in a solution

Whilst multi-device consumption is quite typical, for a marketer these usage patterns can be difficult to navigate and gaining a clear view of the user journey can be challenging.

So, how to improve cross-device measurement and deliver a seamless brand experience, with relevant, timely messages to audiences across all screens?

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HR departments are feeling the pain of digital disruption

Just as digital has allowed marketing and ecommerce teams to become more customer centric, digital is also helping HR departments to become more employee centric.

Econsultancy invited 12 senior HR and Learning & Development professionals to our London office to discuss what Digital Transformation means to them.

We wanted to find out how the industry is measuring and improving digital skills and what impact is digital having on organisational structures and procedures? Here’s what we learned.

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