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Posts in Strategy & Operations

Why travel retail is big business for beauty brands

The travel retail industry has seen huge growth over the past few years.

Valued at $63.5bn in 2014, it is predicted to grow to a mammoth $84bn by 2020.


New data shows why digital is now critical to pharma

Bad news for pharma marketers: Physicians are becoming harder to reach.

According to data from global sales and marketing firm ZS, the number of physicians who will meet with at least 70% of the pharma sales reps who request a meeting has dropped to 44%, down from 46% a year ago and 80% in 2008.


What would a Twitter acquisition mean for marketers?

For weeks, rumors have been swirling that Twitter is a buy-out target.

The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter's share price to drop by 20%.

It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.

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10 quotes from Unilever CMO Keith Weed at the Festival of Marketing 2016

Keith Weed was one of the esteemed headliners on day one of the Festival of Marketing in London yesterday.

Here are 10 quotes from Keith on digital, millennials, startups and more..


Unilever: The biggest digital start-up in the world?

The Festival of Marketing kicked off this morning with a talk by Keith Weed, the Chief Marketing and Communications Officer at Unilever.

Now we all know Unilever as one of the biggest companies in the world - but what about the world's biggest digital startup?


How L&D teams keep up with the millennial workforce

It's official: Millennials are the largest living demographic group. 

Yet, employers are still scrambling to keep up with the changing motivations and demands that keep people focused and happy in their work.


Will marketers be automated out of a job?

The robots are coming for jobs, and many who believe that they're exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.

That includes marketers.

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jp morgan and ge logos

Digital transformation in a B2B giant: JP Morgan & GE

A common refrain of five years ago was that B2B companies were not as digitally mature as their B2C counterparts.

But as the digital expectations of consumers have infiltrated the professional world, things have changed.

B2B companies are just as likely to be undergoing digital transformation in 2016 as software continues eating the world. Here are the stories of two giants - JP Morgan and GE.


Goldman Sachs creates in-house content studio

Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.

In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.

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Two different paths to influencer marketing: Which is best for you?

Influencer marketing is a complex space.

As the practice evolves, multiple propositions compete on the market ranging from talent management agencies and specialist influencer boutiques, to influencer marketplaces and dedicated influencer management platforms.


Wells Fargo scandal shows why banks are vulnerable to fintech startups

Wells Fargo, one of the largest and most prominent banks in the world, has been embroiled in a scandal in which thousands of its employees apparently engage in fraud.

The company, which was founded in 1852, has already paid $185m in fines over charges that it opened more than 2m deposit and credit accounts without the permission of its customers.

And investors have knocked more than $20bn in value off Wells Fargo's market capitalization.

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cornerstone razor

How can startups beat FMCG giants? An interview with Cornerstone's founder

Cornerstone is a classy UK subscriptions business offering shaving supplies.

I caught up with founder Oliver Bridge to discuss, inevitably, Dollar Shave Club, but also how startups are well positioned to disrupt FMCG markets.

Here's what he had to say...

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