{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Strategy & Operations

Why online travel sites are focusing on tours and activities

At the end of 2016, Airbnb launched its Trips platform to offer tours, activities and experiences to visitors in 12 cities across the globe.

Not only does this indicate that Airbnb is serious about becoming an end-to-end travel brand, but also that tours and activities are becoming a big focus within the online travel industry in general.

0 comments

Your 2017 marketing plan should be defined by change and transformation

Welcome to 2017, the year where rapid change defines marketing.  

Are your people ready to embrace real change and build on current momentum? If so, you will see a real digital transformation this year - all the better for the company, your teams and your customers.

2 comments
patagonia blog

The virtuous cycle of transparency: 10 of the best company blogs

Jeff Weiner, CEO of LinkedIn, coined this phrase.

He said, "I’ve come to learn there is a virtuous cycle to transparency and a very vicious cycle of obfuscation. People have an insatiable curiosity, and if they’re officially denied access to information, they’re going to dig for it on their own."

2 comments
office space

How does the biggest company you've never heard of recruit digital talent?

You might not have heard of RS Components, and that's one of the challenges for the company's HR department.

With a digital talent shortage acknowledged by the UK Government to cost its economy £63bn a year, how does an electronics distribution company headquartered in Corby, a place synonymous with the decline of the UK steel industry and once known as the largest town in Europe without a railway station, attract the brightest and best?

1 comment
pounds

What is zero-based budgeting? And what are its benefits for marketers?

Ashley Friedlein has recognised the importance of focus for marketers in 2017.

His trends essay for the year predicts the rationalisation of brand portfolios, supplier relationships and media partners. Focus, Ashley determines, can also be found with zero-based budgeting.

He writes that this is a way to "revisit a brand's purpose, promise, positioning and audience. Again, to ensure clarity of focus."

7 comments
marketing ops

What exactly is marketing ops?

What is marketing ops?

In Ashley Friedlein's recent 2017 digital trends essay, he identifies marketing transformation as a hot topic.

Ashley says that this could include the (re)integration of digital marketing, the introduction of a CCO (chief customer officer), bringing teams back in house, assessing supplier relationships, zero-based budgeting and marketing ops.

0 comments

The impact of the sharing economy on retail

From hospitality to transportation – the sharing economy has had a huge impact on many industries.

Now, a lot of consumers use the likes of Uber and Airbnb before even considering traditional taxis or hotels.

0 comments

Digital transformation in the Premier League: Southampton FC's fan-first strategy

Premier League football clubs tend to have dreadful websites.

Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.

5 comments

The importance of the blockchain: The second generation of the internet

Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.

It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.

0 comments

Five things to include in your digital transformation playbook

In 2011, Disney World was facing declining customer satisfaction, falling revenues, and the prospect of becoming a 'quaint' tourist destination.

How did Disney pull itself out this and achieve record revenues in 2016? Digital transformation.

0 comments

How will fintech lenders cope with an economic downturn?

Fintech startups are disrupting established financial institutions, and nowhere is that more evident than in the market for loans.

In the wake of the financial crisis and Great Recession of 2008, a new generation of financial services startups took advantage of the fact that banks, once a primary provider of loans to consumers and businesses, largely stopped lending.

0 comments

10 important stats from Econsultancy's 2016 research

A new year means a brand new start, but it’s also a good chance to take stock of everything we've learned during the previous 12 months.

With this in mind, here’s a look back at some of Econsultancy’s research, with 10 of the most important stats from our 2016 reports.

2 comments