Posts in Strategy & Operations

amazon books

Customer experience in Amazon's New York book store: Why not just buy it online?

The first and overwhelming impression when visiting Amazon’s first New York location is that of familiarity. 

The look and feel, wooden shelves with white on black signage just above is reminiscent of the British retailer Waterstones, which operates in the same sector. Further, second-tier typography, this time white on royal blue, has shades of WHSmith, another old-hand.

6 comments
uGrow

The tech & CX challenge: Playing safe doesn't cut it any more

Over the last 10 years, businesses have changed dramatically. Gone are the days when companies decided who they communicated to, when they communicated and where they communicated.

Customers now want to do things in whatever way is easiest for them, and with this type of expectation growing, businesses are no longer calling the shots when it comes to customer wants and needs.

0 comments

10 superior digital marketing stats from this week

Ready for your weekly dose of stats?

This week’s diverse roundup includes news about start-up success, cyber-attacks, TV sponsorship, and lots more. You’ll also find tonnes more facts and figures in the Internet Statistics Compendium.

0 comments

Four factors fuelling the growth of fast fashion retailers

The fast fashion industry is big business – and it’s only getting bigger.

According to new research, the industry has grown 21% over the past three years. When compared to the luxury market, which saw mediocre growth in 2016, it’s clear that fast fashion retailers are growing in favour.

0 comments

How digital transformation can revolutionise marketing

Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.  

At a recent Econsultancy event, delegates were offered insights by an industry expert into how digital transformation can transform marketing on its own.

0 comments

After years of resistance, Nike gives in to Amazon

In the latest sign of Amazon's growing dominance, Nike will begin selling its shoes and athletic apparel on the online retail behemoth's site. 

Here's why and what happens next.

0 comments
naomi neo

Six inconvenient truths about influencer marketing

Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges.

Here are six inconvenient truths that brands using this increasingly popular digital marketing technique should be aware of.

0 comments

As WPP hit by cyberattack, brands need to pay more attention to agency security

For the second time in as many months, a cyberattack has made waves around the globe.

Following on the heels of last month's WannaCry ransomware attack, a new virus dubbed Petya began spreading rapidly this week. 

0 comments
iot

The marketing (to) automation problem: How will IoT products sell their services to other devices?

Data becomes more valuable when you share it.

Waze users share traffic data to help each other to have better car journeys. Uber users generate information about taxi journeys which can help town planners. Medical devices may share data to give doctors a more complete picture of the patients’ situation.

0 comments

What can we learn about CPG product strategy from new haircare brand Form?

It is no secret that the world of consumer packaged goods (CPG) is under threat from multiple directions.

In one corner, Amazon is slowly commoditising and white labelling goods to compete on its digital shelf spaces (as well as buying physical shelf space). In the other corner, niche startups with laser focus chip away at market share, as consumers continue to be attracted towards specific solutions, at the expense of the generic product lines CPG brands can be synonymous with.

2 comments

How Europe's $2.7bn Google antitrust fine could impact the internet economy

On Tuesday, the European Commission (EC) announced that it is levying a $2.7bn fine on search giant Google for abusing its dominant search position to illegally favor its own vertical shopping search offering, Google Shopping.

In explaining the record fine for breaking EU antitrust rules, EC Commissioner Margrethe Vestager stated:

0 comments

A digital transformation case study: The Met Office

It was 1758 when Samuel Johnston wrote: “When two Englishmen meet, their first talk is of the weather.” Fast forward 250 years or so and he’s still pretty much spot on. 

The only difference now is that digital technology enables us to talk about it even more.

1 comment