Posts in Mobile

Four ways travel brands can improve the customer experience

When it comes to the opportunity for customer engagement, the travel industry already has a head-start – because who doesn’t get excited at the prospect of going on holiday?

But while travel consumers might naturally be more inclined to engage, this also means there is greater opportunity for brands to get it wrong. Delays and disruptions might mar a travel experience, but how a brand deals with it can make or break a customer relationship.

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Three ways the iPhone X will change CX in travel & tourism

Apple has officially unveiled the iPhone X.

CEO Tim Cook stated the device is “the future of the smartphone,” and it’s clear the iPhone X (pronounced “ten”) offers the most significant update to the iPhone family in years, with edge-to-edge OLED display, facial recognition capabilities and an aptitude for augmented reality. 

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Six charities with excellent online donation user journeys

We’re always talking about the ecommerce checkout process here on the blog. Features like guest checkout, progress trackers, and basket summaries – they’re all helpful for streamlining the path-to-purchase.

But what about when there’s no product at the end of it? This is the task at hand for charities, who are asking consumers to hand over their hard earned money in exchange for the promise that it will be going to a good cause. 

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richard corps

A day in the life of... MD of an augmented reality company

Everybody loves a bit of augmented reality – an exciting technology tipped to have a big impact but not yet having realised its potential (Snapchat and Pokémon aside).

So, who better to interview for our latest Day in the Life feature than Richard Corps, MD of Ads Reality?

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10 fascinating digital marketing stats we’ve seen this week

The seasons might be changing, but you can always rely on the trusty stats roundup to bring you comfort.

This week’s includes news about voice controlled devices, brand activation and (lots about) ads. For more, don’t forget to download the Internet Statistics Compendium.

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10 stupendous digital marketing stats we’ve seen this week

We’ve got a blockbuster round-up of stats to kick off September.

The round-up includes news about social ads, personalisation and lots more to boot. You can also download the Internet Statistics Compendium for further facts and figures.

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AR is on the brink of a breakout thanks to new platforms from Google & Apple

On Tuesday, Google announced ARCore, a new augmented reality (AR) development platform.

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mobile

The Google-Facebook duopoly extends to mobile apps: What can marketers do?

According to comScore's newly-published 2017 U.S. Mobile Apps Report, well over half (57%) of the time consumers spend using digital media now occurs in mobile apps.

But for marketers looking to use mobile apps to reach consumers, there's some not-so-good news: slightly more than half of smartphone users don't download any new apps in a given month, and of those who do, the highest percentage download just a single app.

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Force Friday

Star Wars uses AR experiential campaign to drive people in-store

In mid-December, the latest Star Wars movie, Star Wars: The Last Jedi, will make its theatrical debut.

The stakes are high for Disney, which purchased Star Wars creator Lucasfilm for more than $4bn in 2012. The movie industry, like so many others, is changing (or being disrupted if you prefer) and blockbuster hits are increasingly important to studios, even one as blessed as Disney with strong franchises.

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10 marvellous digital marketing stats we’ve seen this week

This week’s roundup includes news about email marketing, mobile shopping, brand sentiment and more. 

For lots of extra facts and figures, be sure to check out the Internet Statistics Compendium

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10 superior digital marketing stats we’ve seen this week

Welcome to your weekly roundup of stats. 

It's slightly retail-heavy this week, but don’t worry, there’s lots more good stuff on travel, search and mobile ads to enjoy. Oh, and don't forget there's always our Internet Statistics Compendium, for the real die-hard digital stats fans out there.

Let's hop to it.

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Five companies using robots and AI to make a difference

We’re constantly hearing about the downsides of artificial intelligence. 

According to PwC, 30% of UK jobs are potentially under threat from breakthroughs in AI, while 38% of US jobs have a ‘high risk’ of being entirely wiped out by 2030.

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