Posts in Mobile

Has WeChat beaten Facebook to the enterprise?

Social media in the workplace has not been terribly successful.

Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a work-based social network. And no other platform has even gotten close.

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Why has wearable tech failed to catch on?

The world has been waiting for wearable technology to fulfil its potential since 2014. So what is causing the delay?

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acorn

Five fintech websites with crystal clear value propositions

Financial services are being unbundled as the internet allows consumers to shop around, rather than be beholden to the big old bank that provides their current account.

Digital challenger brands in financial services understand that for many consumers, the online experience is more important than the offline experience. Many of these brands also have the advantage of being untainted by previous misdemeanours of incumbents in the industry – they don't have to walk such a fine line when championing transparency and fairness.

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How fintech brokerage firm Robinhood built a billion dollar business

Financial services upstarts are gunning for established financial services firms, and the fintech world just welcomed its newest unicorn: Robinhood.

Here's how the upstart brokerage firm did it.

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Streams app

Six fascinating ways Google is innovating in healthcare

Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year.

I've rounded up six of the most intriguing, including apps, hardware and data management.

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Why online publishers are launching wedding verticals

We’re making our way into spring and summer, which, alongside the promise of disappointing weather, means only one thing – it's wedding season.

Whether this fills you with glee or gloom, there’s no doubt it’s an area some people are very interested in. With the likes of Topshop recently launching its first bridal collection, it presents big business opportunities for retailers.

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How Lenny Letter used email newsletters to cultivate an online community

Email newsletters are usually used to support or promote other forms of online content.

In contrast, email is the core strategy behind Lenny Letter – a feminist newsletter created by Girls founder, Lena Dunham, and co-producer, Jenni Konner.

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The best social stories and campaigns from April 2017

April was a whirlwind month in the world of social media. Let’s take a look back at a few of the most noteworthy moments, shall we?

For more social media news, subscribers can download the Econsultancy Q1 Social Quarterly.

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Driven by mobile, digital overtakes TV in US ad spend for the first time

The Interactive Advertising Bureau (IAB) this week released its numbers for ad spend in the US in 2016, and for the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads.

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Social commerce: Why basic bots and buy buttons are not enough

Social commerce hasn’t quite taken off in the way it was predicted to. 

While 52% of marketers said it would be the most prominent trend of 2016, you could argue that live video or influencer marketing ended up stealing its thunder.

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MealPal review: Are Londoners hungry for a lunch subscription service?

Lunch time in London usually involves paying £8 for the privilege of a soggy wrap. If you manage to avoid the temptation of a Boots meal deal, that is.

MealPal is a new service that’s aiming to make lunch times both more enjoyable and affordable. 

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Six ways Aldo’s new mobile site streamlines the shopping experience

Aldo is a footwear retailer with a heavy presence in shopping centres and high streets, but while in-store revenue climbed 5% in 2016, online revenue increased by 15%.

With clear demand from online consumers, Aldo decided it was time to freshen up its digital presence, recently redesigning its online and mobile website as well as launching ecommerce in 10 additional countries.

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