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Posts in Mobile

facebook

Key stats from Facebook's State of Connectivity report

Facebook recently released its second annual State of Connectivity report on global internet access.

The tech giant has long pushed for increased global internet connectivity and this report is designed to increase the sharing of data around this issue.

You can see all the data by downloading the report, but here are a few of the stats that spoke to me.

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fitbit

Are wearables failing? An early 2016 recap

Most people think wearables will be a big deal, but they're not yet, and there's the sneaky suspicion that we don't quite understand their best use cases or ideal UX.

Here's a roundup of some doom and gloom surrounding wearables in early 2016.

Prepare yourself for lots of pictures of hairy wrists...

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Do the Chinese deserve their reputation as copycats in the digital world?

Western brands are constant targets of counterfeiters, often from China.  

But in the digital world, does China still deserve its reputation as a copycat?

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Our 10 favourite digital marketing stats from the past week

Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’ 

So turn up that screen brightness, put your glasses back on and let’s do this thing. 

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Three is right to declare war on ‘irrelevant and excessive mobile ads’

Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin. 

Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend. 

The network has announced that it will roll out ad blocking technology on its network after initially trialling it in Italy. 

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Eight interesting US digital marketing stats from the past week

It’s that time again. I’ve been reading through some of the best US-focused digital marketing stats from the last week or so and I’ve summarized some of the most interesting ones below.

This week we’re covering the top frustrations of mobile shoppers, native ads, email, The Oscars and much more.  

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qr

10 practical uses for QR codes in China

For years in the Econsultancy London offices there was a QR code stuck to the microwave that took the unsuspecting scanner to a video of George Dawes' song, 'Peanuts'.

The joke was that this QR code was a bit of an easter egg for anyone crazy enough to both have a QR reader app and be willing to scan in public ("Wow, you're a scanner, man. Far out.")

In China, QR codes are less of a joke. Much less.

Here are 10 ways they are used.

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Private messaging is social's next big ad frontier

Messaging is one of the hottest social channels today, but it's also one that's hard for businesses and marketers to access.

That could, however, be changing.

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The top 10 digital marketing stats of the week

Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.

Except for the weekly Econsultancy digital marketing stats round-up…

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quartz app

Six trends the new Quartz app has joyfully piggybacked

The new Quartz app is fun, perhaps divisive, but bang on trend, showing us what content distribution might look like soon.

When Quartz was founded, it was pretty revolutionary for news on the web - mobile first, big bold text, single stream layout, changing topics, great data viz, free to use (!), a daily digest email, etc.

Since then, it has adapted somewhat to compete with click bait on social media, but hasn't really been 'bleeding edge' in rapidly-evolving mobile.

The Quartz app changes that. Here are six things to take note of, that all media companies should be investigating.

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Why Instagram's new view counts could boost branded video

Instagram built its billion-dollar business largely on the back of photos, but since adding support for video in 2013 the Facebook-owned app has, by virtue of its massive user base, become one of the most popular video-sharing services in the world.

And its video appeal could grow for brands thanks to a change that will make it easy to track the popularity of videos.

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nyt logo

Five ways The New York Times is innovating its publishing model

At the beginning of 2016 things are much rosier at The New York Times than they were two years ago.

Though print is still suffering, there seems to be a greater degree of parity between the incumbent's digital know-how and that of new online-only upstarts.

The paywall is bearing fruit, social media platforms court its content and Google is trying to shine a light on longer form journalism.

The paper has shown itself again to be a restless experimenter across digital platforms and with new digital technology.

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