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Posts in Mobile


All the digital news stories you missed this week

The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.

Here are the best bits you should catch up on...


Four things to appreciate about Lush’s new app

Lush is a company that’s known for its friendly and interactive in-store experience.

From its paper bags to its chatty staff, there are many reasons it has created a fanatical following.

1 comment

Four tips to shape mobile marketing strategy

Today, 29% of companies agree that a mobile marketing strategy is essential for effectively engaging consumers.

Our latest Mobile Marketing Best Practice guide delves into how this can be achieved.


Instant messaging: An introduction to the future of communication

At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".

When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.

But where is instant messaging heading and what does this mean for marketers?

faceted search

What is faceted search and why should marketers care?

What is faceted search and why is it so important?

By looking at some examples, let's examine this trend and how it could impact on future user experience and digital strategy.


The tipping point: Three reasons mobile commerce is key for retailers

In today's mobile market, smartphones are becoming ever more prominent, partly at the expense of tablets.

With worldwide shipments growing to 335m this Q1, smartphones also now deliver the majority of mobile transactions (above tablets) in every major market.

In comparison, shipments of tablets have dropped 15% year-on-year.


How can retailers create more engaging mobile experiences in-store?

What people say about mobile and what they do are poles apart, but one fact remains: Mobile experiences in retail aren't yet useful or simple enough to engage customers.

mobile search

23 mobile UX mistakes that Google doesn't like

What mobile UX mistakes should marketers be looking out for?

Here are 23 of them for a start.


Five reasons why Jimmy Choo is winning on mobile

In a recent report, Jimmy Choo was commended for offering a great UX on mobile.

But what makes the shoe brand so special?

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YPlan, Dojo or Fever: Which London events app offers the best UX?

The saying goes that if you’re tired of London, you’re tired of life.

But then again, maybe you've just been to one pop-up-street-food-fest too many.

1 comment

Four key talking points from our mobile marketing roundtable

I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing.

The roundtable was subject to the Chatham House Rule so attendees will remain anonymous.


The Samsung vs. Apple mobile battle continues: Stats

The latest update to our Internet Statistics Compendium saw some pretty fascinating mobile trends hit its pages this past month.

The mobile section of the report covers a wealth of data relating to our beloved handheld devices and how we are using them – from texting in the UK, to mobile internet use in Colombia.

But this time round, I wanted to highlight some interesting consumer stats for two of the world’s biggest mobile brands: Samsung and Apple.

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