Posts in Mobile

Will emoji search ever catch on? Kayak certainly hopes so

From email subject lines to custom keyboards, we’ve seen brands use emojis in a variety of different ways.

With 92% of all internet users said to use them in everyday communication, it’s not hard to see why brands are trying to get in on the act.

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Eight inspiring examples of shoppable digital content

Basket abandonment is a perpetual challenge for online retailers, with an average of 72% of customers said to leave behind their order instead of buying online.

From delivery demands to the trend for dual screening, online shoppers are more distracted than ever before, and far less likely to display brand loyalty.

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10 superior digital marketing stats from this week

Ready for your weekly dose of stats?

This week’s diverse roundup includes news about start-up success, cyber-attacks, TV sponsorship, and lots more. You’ll also find tonnes more facts and figures in the Internet Statistics Compendium.

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Marketers can rest easy, AI is not about to make them redundant

How do you measure chatbot success?

According to John Straw, senior advisor to McKinsey and Co and the opening speaker at Econsultancy’s Supercharged event, it is simply when the user does not realise they are being served by a robot.

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Four search engine marketing updates busy marketers might have missed

Google is changing so often these days that many marketers struggle to keep up-to-date.

Just looking at all of the Google algorithm updates is enough to give anyone a headache.

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Using data to improve your mobile conversion: A simple but effective approach

Delivering a step-change in mobile revenue isn’t easy, but a clear understanding of your user journey gives you a head start.

The key? Break the journey down into meaningful micro-conversions, then benchmark these to prioritise and unlock the biggest opportunities.

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How shopping malls are enticing consumers offline

I recently listened in on a meeting of Econsultancy’s Digital Advisory Board – attended by an invite-only group of C-Suite marketers.

As you might expect from the group (which included people from a number of different industries) - the subject matter was varied. However, one thing that particularly stood out to me was the topic of consumer loyalty. 

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Mobile benchmark

Mobile conversion rates: How does your site compare?

With conversion on mobile much lower then desktop, improving it is a priority for retailers.

How does your mobile conversion measure up?

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Three takeaways for Asia Pacific from Mary Meeker's Internet Trends 2017 report

Mary Meeker's Internet Trends report is a highly-anticipated presentation which is now delivered at the annual Code conference.  

In it, the Silicon Valley VC Partner Mary Meeker gives a breathtakingly comprehensive overview of the state of the Internet covering a wide range of topics include online advertising, interactive games, and how digital media is influencing healthcare.

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10 intriguing digital marketing stats from this week

This week's roundup is a corker, including news about voice technology, mobile ad blocking, and experiential marketing.

If that’s not enough, be sure to download the Internet Statistics Compendium for lots more juicy stats. 

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Dropit review: Is there a demand for a ‘shop and drop’ delivery service?

If you’re doing some serious shopping, it can be a bit of a pain to have to carry around a load of bags for the rest of the day. 

This is the premise behind Dropit – a new retail delivery service that enables a ‘hands-free’ shopping experience. Essentially, it means that you can go into a participating London store and have whatever you buy delivered straight to your house or hotel within the same day.

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How Cancer Research is using smart technology to drive fundraising

Most London benches are a bit grim, usually marred by wet leaves and leftover kebabs. Naturally, a much shinier-looking bench caught my attention as I walked near Old Street the other day. 

Upon further inspection, I discovered it was a Cancer Research ‘smart bench’ – one of many installed around the city earlier this year. 

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