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Posts in Mobile

Four ways technology could impact restaurants in the future

From self-checkouts in retail stores to live streaming of sporting events, technology has changed a multitude of consumer experiences.

But what about everyone’s favourite pastime – eating?

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How chatbots and AI might impact the B2C financial services industry

While many businesses have been speedy adopters of emerging and disruptive technologies, banking and the financial services industry has been seen to lag behind.

This could be chalked up to a myriad of factors including complex legacy systems or even the fact that a significant portion of high value clients, particularly for wealth management firms and IFAs, are more likely to belong to senior demographics and may have a higher propensity for non-digital communication such as calls or face-to-face meetings.

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10 mesmerising digital marketing stats from this week

Oh March, a month so non-descript that pancakes are about the only source of excitement. Plus, the clocks went forward – that’s bound to have gotten you all aflutter.

It’s time to reward yourself, so sink your teeth into this week’s roundup, which includes news about mobile consumers, post-Brexit prices, and media regulation.

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How Shakespeare’s Globe used proximity marketing to increase ticket sales

For the millions of tourists who visit London each year, seeing a West End show is usually at the top of the ‘must-do’ list.

Unsurprisingly, this poses a big challenge for small or more traditional theatres – those that lack the marketing budget behind bigger productions.

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How smartphone apps & personal data might reduce the cost of healthcare products

In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month

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Stories from SXSW 2017: ad blocking, content distribution, and Joe Biden

Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions. 

Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.

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10 amazing digital marketing stats from this week

Ready for the mother of all stats roundups?

You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That's right, robots.

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Childline launches app to offer counselling direct to mobiles

When Childline first launched, it largely relied on public telephone boxes to offer a safe and secure way for kids to get in contact. 

Thirty years later and the concept of a public telephone is probably alien to most children.

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BNP Paribas looks to transform its customer experience, not its services

There's a fine line between transforming customer experience and transforming a product or service.

That distinction hasn't been lost on international banking group BNP Paribas as it seeks to respond to the digital disruption that is prevalent in the financial services sector.

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10 spellbinding digital marketing stats from this week

What better way to step into spring than with a spellbinding roundup of stats? 

We can’t promise it’ll be too cheerful, but hey, the sun’s been out this week. You can’t have it all.

The roundup includes news about ad fraud, online delivery, and digital ads. For even more, head on over to the trusty Internet Statistics Compendium.

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Four digital priorities for retailers in 2017

According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead. 

Of course, being mobile-friendly is not the only priority. Econsultancy's latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.

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Five key takeaways from our Cross-Channel Marketing in Australia & New Zealand report

A majority of companies in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives.

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