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Posts in Email & eCRM

Email Usability – clearly we are no further down this road

I had my attention drawn recently to Jakob Nielsen’s latest post on Alertbox, entitled ‘Transactional Email and Confirmation Messages’.

In his article, Nielsen reports on his findings from a research study into the usability of confirmation and basic trigger emails. 

His conclusion is that, from a usability perspective, they are, in general, shocking (my word, not his!). 

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Wired says bloggers should make like Calacanis and quit

Wired’s senior editor Paul Boutin has climbed aboard the 'blogging is dead' train, pointing to Jason Calacanis’ decision to quit blogging as a primary reason to bail out.

The article starts: “Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug.”

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Transactional emails failing usability tests - Nielsen

Transactional emails can be useful for building trust and improving customer service, but many are not as user-friendly as they could be.

That's Jakob Nielsen's verdict in his latest Alertbox post, in which he details tests of a range of emails; customer service responses and order confirmations.

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Consumers say etailers are sending too many emails

According to Forrester Research, over 150bn emails will be sent to consumers by retailers and wholesalers this year.

And many will be received by recipients who don't really want them.

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Q&A: Beautique.com’s Jason Russell on establishing an etail start-up

Here, we speak to Beautique.com MD Jason Russell about the health and beauty retailer's acquisition and conversion activity, as well as the challenges of starting an e-commerce operation from scratch.

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The decline and fall of email for acquisition

The use of email marketing to drive customer acquisition is in significant, and terminal, decline.

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An email every step of the way - a customer service best practice

Last week, I couldn't resist purchasing another computer. I found a great deal on a refurbished Dell through the Dell Outlet.

It's my first Dell and I'm looking forward to testing it out.

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Online's measurement challenge

According to Forrester Research's Shar VanBoskirk, there's good news and bad news for the online marketing industry.

The good news is that marketers have fully bought into online marketing and there's significant interest in new forms of online marketing, including through social media and online video.

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Oddbins fails with email marketing strategy

What happens when a retailer allows individual stores to control local customer communications?

I guess it depends on the level of training and guidance afforded to staff, but oftentimes things can go awry, especially when it is patently clear that there’s no kind of instruction from head office.

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Email marketing to grow by 24% in 2008

E-consultancy's latest Email Marketing Platforms Buyers' Guide reveals that the UK market for email platforms and services continue to grow, reaching £274m by the end of the year; an increase of 24% on 2007.

Economic conditions may be more difficult at the moment, but email marketing budgets look secure, as more firms use email as a retention tool.

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Tips on email list building

With email marketing, it is far more desirable to build up your own list of prospects than take a short cut by buying or renting ones from elsewhere.

Doing so means that those on the list have already expressed an interest in your products or services, and are therefore far more valuable.

Here a few tips to help you build up your list...

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Is there a future for acquisition using email marketing?

Marketing to third party lists does not perform as well as to your own lists. Add to this more frequent delivery problems, and many email marketers are questioning whether they should be using external data at all. 

This entry gives guidelines to using third party lists successfully.

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