Posts in Email & eCRM

Three ways B2B marketers can drive more traffic to their sites

Advice for B2B marketers often focuses on how to optimise the company website. Specifically, marketers should state what problems the B2B company solves, deliver high-quality content, and include a clear call-to-action.

0 comments

10 stupendous digital marketing stats we’ve seen this week

We’ve got a blockbuster round-up of stats to kick off September.

The round-up includes news about social ads, personalisation and lots more to boot. You can also download the Internet Statistics Compendium for further facts and figures.

0 comments

Treatwell’s Head of CRM on personalisation, localisation and ROI

Robert Simons, Group Head of CRM for Treatwell, will be speaking at this year’s Festival of Marketing.

Treatwell is the largest hair and beauty bookings website in Europe, allowing customers to book at over 25,000 salons in 11 countries.

0 comments

Four factors that can impact the success of email subject lines

When it comes to email marketing, the phrase ‘it’s not what you say, but how you say it’ springs to mind. 

This is because subject line copy is not the only important factor to consider. Other components such as length, tone, timing, and device can also mean the difference between open or deletion – or even the dreaded junk folder.

2 comments

10 marvellous digital marketing stats we’ve seen this week

This week’s roundup includes news about email marketing, mobile shopping, brand sentiment and more. 

For lots of extra facts and figures, be sure to check out the Internet Statistics Compendium

1 comment

Should companies embrace SMS texting for customer service?

A small but growing number of companies are encouraging customers to pick up their phones the next time they need assistance. But to send an SMS text, not to make a phone call.

1 comment
automation graph

B2B marketing automation software is underused and symptomatic of the industry

Marketing automation correlates with marketing success in B2B, but too few companies are getting the most from their chosen software.

This is symptomatic of B2B marketing right now, with lots of great tech available but not enough skills to make the most of it.

0 comments

10 stupendous digital marketing stats we’ve seen this week

Grab yourself a coffee – it’s stats time once again.

This week’s roundup includes news about CRM, affiliate marketing, and mobile UX. As always, the Internet Statistics Compendium includes lots more, so why not head on over and give it a look-see?

0 comments

Eight effective examples of email sign up forms

According to research, 57% of email subscribers spend anywhere between 10-60mins browsing marketing emails during the week.

But while email marketing remains one of the most effective ways to reach and engage with customers, the problem for most brands is still getting people to sign up in the first place.

1 comment

10 thrilling digital marketing stats we’ve seen this week

We’ve got more stats than you can shake a stick at this week, including news about influencer marketing, online search, and ad viewability. As always, the Internet Statistics Compendium includes lots more to boot.

Now, let’s get stuck in.

2 comments

10 superb digital marketing stats we’ve seen this week

Settle down, it’s stats time.

This week’s roundup includes news about UK adspend, AI, CX and ever so much more. Oh, and don’t forget to check out the Internet Statistics Compendium for some extra facts and figures.

1 comment

How to use emoji to boost hotel marketing

Emoji seems to be the digital language de jour.

If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth celebration of World Emoji Day, or the coming theatrical release of The Emoji Movie, a full-length, animated feature about the adventures of anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less).

1 comment