Posts in Email & eCRM

Only 17% of email marketers planning for AI, more than half will innovate with automation

Econsultancy’s 12th annual email census, published in association with Adestra, takes an in-depth look at email marketing practices currently being adopted, including personalisation, segmentation, and optimisation for different devices.

There’s also insight into how AI and predictive analytics are infiltrating the industry.

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The best digital marketing stats we’ve seen this week

Ladies and gents, welcome to your weekly stats roundup.

This one includes news about social media platforms, voice assistants, email strategies, and more. There’s lots to enjoy in the Internet Statistics Compendium, too, as always.

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Five benefits of using gamification in email marketing (with examples)

When it comes to engaging email subscribers, marketers often focus on strategies such as personalisation, segmentation, and optimisation of subject lines. 

Gamification is another, perhaps lesser-used tactic, however it can also be a highly effective way to grab and hold attention with email. 

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What is a customer data platform? How is it different from a DMP or CRM?

Modern marketing relies on data, we can all agree.

So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology. 

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Beyond 'contact us': Six website features hotels can use to increase engagement & bookings

Every hotel website has a 'contact us' page, a page where people can find the most basic details.

Such a passive posture, however, is a missed opportunity for hotel teams to facilitate interaction and funnel a user’s focus while they’re actively engaged.

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The best digital marketing stats we’ve seen this week

It’s a rather hefty round-up of stats this week, so do get comfortable.

There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more!

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10 more examples of welcome emails from retailers

As we enter a post-GDPR world, welcome emails remain one of the most powerful tools in a marketer’s arsenal. 

A chance to say hi to those who actively want to hear from you - welcome email campaigns should be thought of as a clean slate, and the chance to forge a long-term relationship with new customers. 

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email

B2B email creative doesn't have to be all bells and whistles

The worlds of B2B and B2C marketing are more alike than they have ever been, from freemium model software such as Dropbox and Slack, to lookalike marketing or retargeting.

Sadly that means some B2B email marketers attempt clever, quirky or fun copy (like that more suited to smoothie packaging) and often fail to get their complex message across. One recent example I saw springs to mind – design studio Nucco Brain's GDPR repermissioning email (shown below and taken from our repermissioning roundup), which flogs an analogy to death.

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How to deal with bad reviews (and why it pays to do so)

No-one likes getting bad reviews. Just ask those companies reportedly paying for customers to leave five-star feedback.

Could this kind of behaviour be due to the fact reviews are the power behind digital retail success? 

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mail

How Virgin Holidays is using AI to improve email marketing ROI

Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers.

Previously, the company has relied on copywriters to encapsulate its quirky and adventurous attitude. 

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long tweets get more engagement

The best digital marketing stats we’ve seen this week

We’ve got a great round-up of stats to see you into the weekend.

It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and enjoy.

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bob marley

GDPR and email marketing: Everything’s gonna be all right

I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh. 

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