Posts in Ecommerce

Online shoppers in no hurry to buy

The average time between a customer first visiting an etailer and completing their purchase has risen over the past two years, according to a new study.

ScanAlert's Digital Window Shopping Report found that shoppers take an average of 34 hours and 19 minutes from the first visit to purchase, according to an analysis of 2.6m online sales.

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Shopping search engine bags $15m

US shopping search engine TheFind  has received $15m (£7.3m) in third round funding, bringing the total raised by the company to $26m (£12.7m).

Unlike some other shopping search engines, TheFind searches products from as many sources as possible, not just from companies that have paid to be listed, though some sponsored links are included on the site.

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How much traffic does my competitor get?

Even if you had a spy in the heart of your competitor's e-commerce team, you might struggle to answer this question.

It's far from impossible that your competitors are neither appropriately recording their web traffic nor confident in which metrics to analyse.

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Navman tests transactional banner ads

Creative agency Fhlame  says it has achieved promising results from early tests of transactional banners - ads that allow customers to make purchases without having to click through to an online store.  

A trial campaign for satnav company Navman produced a 15%+ response rate on three motoring websites in the month up to July 10th, according to Fhlame.

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ASOS reports 85% rise in sales

Online fashion retailer ASOS has recorded some impressive results for the 12 months to March 31, 2007, and has seen sales rise by 85% over the last three months.

Year on year, ASOS reported a rise in profits of 116% to £42.6m, while pre-tax profits grew by 144% to £3.4m. In addition, its customers' average order values increased from £39.32 to £43.80 in the same period.

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Moneysupermarket.com valued at £1bn in advance of IPO

Financial comparison website has been valued at £1bn in advance of the planned share offering on July 31.

The FT reports that Moneysupermarket plans to sell around 40% of the company's shares to pay off debts and release capital. Shares will be priced at between 170p and 210p.

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Zlio receives £2m in funding

Zlio, the French startup which let its users set up DIY online shops, has announced that it has received $4m (£2m) in funding from Mangrove Capital Partners.

Users of Zlio can personalise and stock their shops from a choice of around 3m items. Affiliate commission is then earned on every sale referred from a Zlio shop.

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Business benefits of affiliate marketing

Affiliate marketing complements and sometimes replaces other types of online and offline marketing as an important channel to market. Last year, affiliates generated around £2.16bn in sales for UK-based merchants.

Companies can derive many benefits from an investment in affiliate marketing. Let’s take a look at a few…

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Bloggers force Microsoft to act on Red Rings of Death

Microsoft has responded to customer concerns and taken steps to deal with the many problems customers have been having with faulty Xbox 360 consoles.

The company has announced that it will be covering the costs of all repairs to the console, and has said that hardware failures will now be covered by a three-year warranty from the date of purchase.

We believe that the amount of noise in the blogosphere on this issue has to some degree forced Microsoft's hand.

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Consumers who research online spend more offline - report

People who research their electronics purchases on the internet spend 10% more in store than those who don't research online, according to a study by Yahoo and ChannelForce.

Yahoo and ChannelForce surveyed 1,100 US adults in electrical stores, and found that the majority of electronics buyers researched their purchases online before visting the store.

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Lala abandons free downloads

Startup Lala.com has abandoned its model of allowing users to listen to free streamed music through its website, only a month after it introduced the system.

Lala says the service is being withdrawn becuse its servers couldn't handle the number of users, though Lala needs more labels on board, and this may be behind the decision. 

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Why do customers abandon the checkout process?

Problems with the checkout process constitute the single biggest loss of revenue for many e-commerce sites, with almost half of online retail transactions abandoned at this stage.

According to figures from Marketing Sherpa, the average abandonment rate for shopping carts is 60%, of which 12% give up before hitting the checkout. This means 48% of potential customers bail out at the checkout stage.

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