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Posts in Ecommerce

Over half of consumers now turn to Amazon first for product search

Google might be the most popular search engine in the world, but when consumers are searching for products, they're increasingly turning to Amazon first.

In fact, according to a BloomReach study conducted by Survata, over half of consumers (55%) now go to Amazon first when they're looking for a product, up from 44% in 2015.


Farfetch’s CMO: Why we’re more than just a shopping platform

Stephanie Horton, CMO of ecommerce platform Farfetch, will be speaking at this year's Festival of Marketing.

Ahead of the event next week, I sat down with her to talk a little about Farfetch's branding strategy and what makes it so unique.


An in-depth analysis of how Expedia converts visitors into customers: Part one

$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn.

That’s Expedia in a nutshell.


Houzz fuses physical and digital with SmartHouzz London pop up

As part of the London Design Festival, home improvement site Houzz has created its very own pop-up living space.

Located in King’s Cross until the 25th September, SmartHouzz is a small, stylish and compact home, packed with smart features designed for city living.


10 juicy digital marketing stats from this week

We might be free falling into Autumn, but if there’s one thing that can make darker mornings and shorter days slightly more bearable - it’s some juicy digital marketing stats.

This week’s roundup includes news on video ads, attribution, consumer behaviour and lots more.

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Are organizations well-equipped for omnichannel marketing?

Our new Succeeding in the Omnichannel Age report, published in association with Adobe, delves into the ways organizations are stepping up to the challenge of marketing integration.

The results are a mixed bag.


Four things to appreciate about Lush’s new app

Lush is a company that’s known for its friendly and interactive in-store experience.

From its paper bags to its chatty staff, there are many reasons it has created a fanatical following.

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Runway to retail: How fashion brands are introducing ‘see-now, buy-now’

Fashion Week used to be an event purely for people in the industry, as well as those ‘important’ enough to bag an invite.

Thanks to digital media, the average consumer can now get a front row seat, too. 


Three ways U.S. brands can sell more effectively in Asia

The ecommerce market in Asia is growing faster than that of any other region in the world.

In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.

Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online. 

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A review of Style.com: Condé Nast's new ecommerce site

Conde Nast’s new ecommerce business, Style.com, launched in the UK at the beginning of this month.

Formerly a fashion news and editorial website for Vogue, it has now morphed into a shiny new luxury shopping destination. 


10 snazzy digital marketing stats from this week

We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.

Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.

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All the digital news stories you missed this week

Wow, this week's digital news was right on trend.

Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.

Reader, get stuck in!