{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Ecommerce

Christmas shoppers on smartphone

How Britain's favourite brands are attracting consumers this Christmas

Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.

But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?

0 comments

Ikea renames products for new SEO-focused Retail Therapy campaign

Ikea is frequently cited as a master of branding, marketing and advertising, and it has a portfolio of campaigns and creative to justify the compliment.

The latest: the company's Retail Therapy website, which is part of its Where Life Happens campaign.

0 comments

Argos's 'Christmas Wishlist’ app: Clever Christmas marketing for kids

The days when kids used to flick through the Argos catalogue for Christmas inspiration might be over.

Now, there's a handy little app for that.

0 comments

How six retailers are using gift guides to inspire online shoppers

If you're struggling to find the perfect gift for that weird uncle you only see once a year - don't worry.

Many of the UK’s biggest retailers are currently promoting gift guides and finders, conveniently designed to help you discover the ideal present for all.

1 comment

Five ways luxury brands attempt to increase conversions online

Luxury shopping tends to be more of an understated affair than on the high street.

Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.

1 comment

Six examples of Christmas email marketing from fashion retailers

We’re hurtling head first into December now, which means Christmas emails are in full swing.

So, how are fashion brands executing this year?

1 comment

Three musts for online retailers to prepare for the last-minute rush

The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.

According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.

2 comments

Brand Commerce: Navigating through online customer indecision

Congratulations! So you’ve done a great job and attracted some visitors to your website.

Unfortunately now the really hard part begins, convincing said visitors to part with their hard earned money and turning them into customers.

With 68.8% of online baskets being abandoned, this is no small feat.

0 comments
ctr apac content

The best APAC digital marketing stats from November 2016

We've got some really interesting APAC stats from November 2016.

Highlights include the effectiveness of branded content, uptake of mobile wallets in India, and most influential brands in China.

Dig in.

0 comments

Five ways subscription box services can increase customer retention

According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.

With the majority focusing on acquisition instead of retention, this stat is hardly surprising.

1 comment
messenger games

All the digital news stories you missed this week

There's a rather childish feel to this week's digital news roundup, but it is nearly Christmas, after all.

Stories this week include games, toys and base humour. All of it, essential.

0 comments

10 dazzling digital marketing stats from this week

It’s officially December, which in marketing terms means waving goodbye to non-Christmas related subjects until the start of the Boxing Day sales.

Are you ready? Are ya?

0 comments