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Posts in Ecommerce

Cross-device

Cross-device measurement: what to look for in a solution

Whilst multi-device consumption is quite typical, for a marketer these usage patterns can be difficult to navigate and gaining a clear view of the user journey can be challenging.

So, how to improve cross-device measurement and deliver a seamless brand experience, with relevant, timely messages to audiences across all screens?

0 comments

Three ways to optimize for Amazon's pricing strategy

Amazon has become synonymous with great deals.

Retailers using the marketplace have spoken out about drastic undercutting from Amazon as a retailer, especially because they reprice with such high frequency (changing the price of the bible 100 times in five years).

But what's Amazon’s actual strategy when it comes to pricing?

1 comment
singapore

Digital marketing in Singapore: 101

As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales.

But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, social networks, and ecommerce players are all different in each country.

To help you get started, we have put together a short guide for the countries in the region, starting this week with Singapore.

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globe

Five tips for retailers targeting international expansion

It’s no surprise that retail brands are increasingly looking to expand beyond their core market.

The opportunity to become established at an international level, engage new customers and ultimately, open up additional revenue streams is an enticing prospect for any brand with ambitions for growth.

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kogan

Kogan.com - a world of cheeky (and divisive?) UX

Kogan.com is the only international Australian electronics retailer, the work of self-made Ruslan Kogan.

Perhaps the most amusing story in its 10 year history was its application of an IE7 tax in 2012, charging people 6.8% more for using the outdated browser (0.1% for every month the browser had been on the market).

It's not just this that seems unconventional, the site is full of UX quirks (some good, some bad) that I thought I should highlight. Let me know what you think.

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Forget AO.com, does Benefit Cosmetics offer the best ecommerce experience?

In a previous post I asked the question “Is AO.com the best ecommerce experience online?

In my opinion there are four areas in which the brand excels and that are the foundation of a market-leading online experience.

These are:

5 comments

Is Amazon's Style Code Live this generation's answer to the TV shopping channel?

The idea of sitting in front of a television to discover and purchase products might seem like a bizarre concept to many young consumers.

But the world's 800-pound online retail gorilla could bring the home shopping channel into the 21st century with the launch of Style Code Live, a live 30-minute show that it is now streaming daily Monday through Friday.

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Three customer service techniques that would even please Restoration Hardware's CEO

Ecommerce is becoming the fuel that powers the retail industry.

The US Department of Commerce actually attributed most of the retail industry's growth to ecommerce, saying that it was the driving force when automobile and gas purchases weren't factored into the equation. 

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Four key insights into the connected New Zealand consumer

Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015.  

Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.  

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nike product page

Ecommerce product descriptions: Are they always necessary?

Product descriptions have long been advocated as both a sales and an SEO tactic.

But is this a bit 'web 2.0', or even 'web 1.0'?

Here is some evidence that product descriptions could be a red herring.

3 comments
topman

Topman vs. Next: who has the best purchase journey UX?

Why am I comparing two well-known fashion retailers and their ecommerce sites?

Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout.

So, I thought I'd look at two quite different fashion retailers, and see how they match up.

8 comments

Eight exciting US digital marketing stats from the past week

Welcome to another dose of our regular US digital marketing stats round-up. Some say it is even more eagerly anticipated than the Presidential Election.  

This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more. 

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