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Posts in Ecommerce

10 tremendous digital marketing stats from this week

In the mood for some stats? Of course you are.

Well, we’ve got a rather enjoyable round-up in store for you this week, including news about Christmas toy searches, brand loyalty, smartphone usage and much more.

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Are retailers compromising site performance in pursuit of ad dollars?

Retailers are increasingly looking to exploit opportunities to generate revenue through on-site advertising.

But as they do so, they run the risk of bloating their sites and harming user experience.


How six online retailers are combatting wrong-size returns

According to recent research, serial returners are on the rise.

This is the term used to describe online shoppers who send back more items than they keep.

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Amazon predicted to become the biggest fashion retailer in the US

Amazon might be your first port of call for a new book or a kitchen blender – but what about clothes?

According to analysis by Cowen & Co, more people than ever are shopping for fashion on the site.


Three reasons behind WHSmith’s boost in profits

High street giant WHSmith reported its highest sales figures in 14 years this week.

Seeing an 8% rise in annual profits – it’s been a positive year for the famous stationery store.


Eight features to appreciate on Fat Face’s new ecommerce site

Fat Face has recently relaunched its website with a brand new design.

Having previously suffered from slow load times and clunky filters – it now looks and feels far more streamlined.

Online shoppers using different devices

How to combine attribution and segmentation data to achieve marketing success

Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.

This is crucial information in a world where paths to conversion are so complex.


12 examples of early Christmas marketing from online retailers

Halloween isn't even over, but many online retailers just can’t wait to get going with their Christmas marketing campaigns.

Some are so impatient, they’ve already gone into full on festive-mode.

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Jaguar Land Rover launches digital store in London: Is it any good?

Jaguar Land Rover is the latest brand to open a showroom in London’s Westfield Stratford shopping mall.

Designed by digital retail experts Rockar, it aims to capture the changing needs of car consumers – those who prefer greater flexibility and less pressure to buy on-the-spot.


A closer look at the re-brand of Abercrombie & Fitch

Last week, Abercrombie & Fitch wiped its Instagram account clean.

It wasn’t the result of a social media fail, but rather, the unveiling of a long-awaited rebrand.


How fashion and travel are leading the way in m-commerce

It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.

Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives. 


10 of the best digital marketing stats we've seen this week

We’ve got stats coming out of our ears this week.

The roundup includes news on industry skills, online sales growth, Christmas travel and presidential email campaigns.

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