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Posts in Ecommerce

Unlock Amazon's Buy Box with the power of data

The journey to the Buy Box on the Amazon marketplace can feel like an excursion for hidden treasure in the Amazon jungle.

It's like you're wandering around, holding a map with no clear trail and a compass that doesn't really work.

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Five great examples of creative commerce

Advances in technology and manufacturing mean that consumers are more empowered than ever.

As a result, more and more retailers are finding ways to allow customers to customize products in ways never before possible.

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Desktop still behind most online sales, but smartphones on the rise

Desktop devices are still responsible for the majority of online orders, but the use of smartphones for internet purchases continues to grow.

Furthermore, mobile devices are having a real impact on the in-store shopping experience as well.

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digital adspend iab

10 action-packed digital marketing stats from this week

It's been a fine week for digital marketing and ecommerce stats.

So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.

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The Competition & Market Authority issues open letter about fake reviews

The UK’s Competition and Market Authority has issued a stern warning to businesses who fake reviews - but is it more toothless than ruthless?

In June of last year, the UK’s Competition and Market Authority launched the findings of a 'call for information' it put out the previous February.

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store tablet

What does a digitally transformed retailer look like?

According to the IMRG Capgemini Sales Index, online sales accounted for 27% of UK retail sales in 2015. That’s £114bn.

But obviously digital provides more than just a sales channel.

With so many retailers going through a digital transformation programme, I wanted to try to cut through the jargon and define exactly what a digitally transformed retailer should look like.

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asos.cn

Five reasons ASOS is pulling out of China

ASOS is calling time on its Chinese adventure.

It will still serve Chinese customers through its global website and ship clothes from Europe, but its local warehouse and 60 Shanghai-based staff will go.

Here are five reasons ASOS pulled the plug.

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The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

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Top 10 digital marketing stats of the week

Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson. 

Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world. 

Yes, this is my last day as the official weekly Econsultancy digital marketing stats round-up guy. 

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made.com on pinterest

How Made.com succeeds on Pinterest

Promoted Pins have recently rolled out in the UK, having been trialled in the US since January 2015.

Made.com immediately jumped aboard, extending its use of the social network that has contributed greatly to the brand's growth.

Here's how MADE is succeeding with Pinterest...

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Ray Ban’s 10-month delay in sending post-sales email isn’t as strange as it seems

Consumer reviews are a powerful conversion tool for ecommerce sites and many brands send emails to solicit product feedback from recent customers.

In general, this takes place within a few days or weeks of the purchase, while the customer is still enamoured with their new item.

However last week I received a post-purchase email for a pair of sunglasses I bought 10 months ago.

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Cloud Myth

The myth behind cloud autoscaling for ecommerce sites

It is 2016 and almost a decade since Amazon launched its all-conquering AWS public cloud service.

Infrastructure hosting as we once knew it, has been reduced to a commodity purchase. If you want to host a website or online application, it has never been easier.

Building a highly scalable, fully redundant environment can be done in minutes, using either a browser or one of hundreds of automation tools.

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