Posts in Ecommerce

After years of resistance, Nike gives in to Amazon

In the latest sign of Amazon's growing dominance, Nike will begin selling its shoes and athletic apparel on the online retail behemoth's site. 

Here's why and what happens next.

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How Food52 successfully combines content and commerce

While many publishers are trying to find new content streams within the retail sector, few have managed to marry the two worlds of content and commerce like Food52.

First launched in 2009 as a small online food community, Food52 now has an average of 11m monthly visitors across various platforms, including an impressive 1.7m followers on Instagram. Meanwhile, it generates two-thirds of its revenue from sales in its online shop. 

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24 Sèvres: Will it disrupt the luxury ecommerce market?

The luxury ecommerce market is a hard nut to crack.

How do you recreate online the exclusive and highly personal nature of luxury shopping?

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Image shows a BBQ on the Littlewoods.com site with 38 reviews. Placing cursor over the 4.4 stars drops down a chart of individual scores 23 five star reviews; 10 four stars etc.

Who should own customer reviews in your organisation?

Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline).

That’s why you may need a role or a team responsible for managing reviews, ratings, questions and other consumer-generated content (CGC).

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How Jo Loves creates a memorable retail experience

It’s not easy to make a comeback. Jo Malone - who sold her business to Estée Lauder in 1999 and stepped down as creative director in 2006 - knows this more than anyone.

However, with Jo Loves, a passion project that brought Jo back to the world of luxury fragrance after a five-year hiatus, the entrepreneur has once again found success.

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iot

The marketing (to) automation problem: How will IoT products sell their services to other devices?

Data becomes more valuable when you share it.

Waze users share traffic data to help each other to have better car journeys. Uber users generate information about taxi journeys which can help town planners. Medical devices may share data to give doctors a more complete picture of the patients’ situation.

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What can we learn about CPG product strategy from new haircare brand Form?

It is no secret that the world of consumer packaged goods (CPG) is under threat from multiple directions.

In one corner, Amazon is slowly commoditising and white labelling goods to compete on its digital shelf spaces (as well as buying physical shelf space). In the other corner, niche startups with laser focus chip away at market share, as consumers continue to be attracted towards specific solutions, at the expense of the generic product lines CPG brands can be synonymous with.

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How Europe's $2.7bn Google antitrust fine could impact the internet economy

On Tuesday, the European Commission (EC) announced that it is levying a $2.7bn fine on search giant Google for abusing its dominant search position to illegally favor its own vertical shopping search offering, Google Shopping.

In explaining the record fine for breaking EU antitrust rules, EC Commissioner Margrethe Vestager stated:

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Using data to improve your mobile conversion: A simple but effective approach

Delivering a step-change in mobile revenue isn’t easy, but a clear understanding of your user journey gives you a head start.

The key? Break the journey down into meaningful micro-conversions, then benchmark these to prioritise and unlock the biggest opportunities.

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wholefoods

Is the Whole Foods acquisition the beginning of Amazon's endgame?

On Friday, Amazon sent shockwaves through the world of retail by announcing its intention to buy upscale grocery chain Whole Foods for $13.7bn.

The deal, which came as a surprise to the markets, knocked nearly $40bn off the market caps of other retails. Kroger, Costco, Target, Walgreens and Wal-Mart each saw their stocks drop by more than 4% following the announcement, and their declines accounted for over $23bn of the market cap losses.

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How shopping malls are enticing consumers offline

I recently listened in on a meeting of Econsultancy’s Digital Advisory Board – attended by an invite-only group of C-Suite marketers.

As you might expect from the group (which included people from a number of different industries) - the subject matter was varied. However, one thing that particularly stood out to me was the topic of consumer loyalty. 

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Will healthy fast-food restaurant Leon succeed in the US?

Healthy fast food chain Leon recently announced it is to expand into the US market after receiving a £25m boost in funding.

When its first store opened in London’s Carnaby Street in 2004, there was a clear gap in the market for fresh, healthy and over-the-counter food in the UK – so it’s not hard to see why Leon has since enjoyed such growth. It now has nearly 50 restaurants in locations including Brighton and Nottingham. 

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