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Posts in Ecommerce

An in-depth analysis of how Expedia converts visitors into customers: Part two

A few weeks ago Econsultancy published the first half of my in-depth look at how Expedia converts visitors into customers.

Part one looked at traffic from organic search and direct type-ins, while this article concludes my analysis with a look at traffic from PPC and social (organic and paid).


How online grocery retailers are capitalising on the need for convenience

New data from Kantar has revealed that the UK is the third biggest market for grocery ecommerce.

More surprising, however, is that the US in down in tenth place.


Why travel retail is big business for beauty brands

The travel retail industry has seen huge growth over the past few years.

Valued at $63.5bn in 2014, it is predicted to grow to a mammoth $84bn by 2020.


10 superb digital marketing stats from this week

It’s high time we got stuck into some stats, don’t you think?

This week’s roundup includes news about organic search, consumer payment preferences and email marketing.


How Missguided uses personalisation to create an addictive shopping experience

Missguided might be a relatively young brand, but over the past few years it has garnered a reputation as one of the most impressive and innovative ecommerce companies out there.

Mark Leach, Head of Ecommerce at Missguided, spoke at the Festival of Marketing this week on the subject of personalisation.


How retailers are increasing sales with personalised, cross-device ad targeting

71% of adults in the UK now own a smartphone, and on average users are said to glance at their mobiles around 150 times a day.

These were just two stats cited by Nick Fletcher, Director of Multi-Channel at Rakuten Marketing, at the Festival of Marketing today.


Seven kids & baby ecommerce brands using YouTube to reach parents

According to new data from Google, 84% of mums in the UK use YouTube, with 70% turning to it on a weekly basis for tips and advice on parenting.

From help on getting babies to sleep to reviews on the best pushchairs – there is a wealth of online video content out there.


Brand Commerce: What is your brand's key feature?

While brand giants are still comfortably dominating their markets, it’s becoming increasingly common for fast-moving challenger brands to threaten and encroach on the market shares of already established leaders.

The typical reaction from the de facto market leader is to quickly purchase said challenger brand or make an often delayed and unsuccessful attempt at creating their own version to win back lost ground.


BHS is now pureplay ecommerce: Will loyal customers move online?

I can’t say I was surprised when British Home Stores went into administration earlier this year.

It was a high street staple, yet a lack of innovation meant it was never going to compete with digitally-focused competitors like Debenhams and House of Fraser.


Why women are talking about H&M’s latest ad campaign

Most fashion adverts go by without much comment or fanfare from consumers online.

H&M’s latest campaign, however, has been met with a flurry of positivity from people on Twitter and other social networks.


10 top-notch marketing stats from this week

We’ve got a superior roundup of stats for you this week, including news on eBay, programmatic commerce, retail search and social mentions.

Don’t forget to download the Internet Statistics Compendium for lots more insight.

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Reimagining customer loyalty: Why it's about more than just a store card

There are indications that the level of interest towards brand loyalty remains increasingly strong.

Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession.