Posts in Ecommerce

The best digital marketing stats we’ve seen this week

Before you get stuck into that stack of choccy eggs, don’t forget to sample the finest digital marketing stats around this week.

The roundup includes news about US ad spend, programmatic budgets, and online influencers. Check out the Internet Statistics Compendium for lots more to boot.

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10 brands with hilariously funny product page copy

Quality product descriptions can make a huge difference to the ecommerce user experience. 

Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.

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Mobile retail apps are beating out mobile websites

According to Criteo's recently released Global Commerce Review for Q4 2017, retailers in North America who have both a mobile website and a mobile app generated 67% of their sales from mobile devices. But the mobile web and mobile apps aren't created equal.

That's because when it comes to their productivity, Criteo found that mobile apps converted at three times the clip of mobile websites and were responsible for well over half (66%) of all sales derived from mobile devices.

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How machine learning can improve conversion rate & optimise performance

84 Per cent of marketing organisations are using machine learning, according to industry sources.

One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion and it’s easy to see why, considering the value machine learning can add to the performance optimisation process. 

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Start Me Up! Metrical – reducing cart abandonment with predictive analytics

In 'Start Me Up' we feature new digital businesses, often in martech. This week it's the turn of Metrical, a cart abandonment solution built on predictive analytics.

We caught up with Zabe Agha, the Founder & CEO, to ask a few questions.

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A UX review of Etsy, the most user-friendly mobile website according to Google

Any retailer that doesn’t have a mobile-friendly website doesn’t just risk losing out on sales. A poor mobile experience can lead to basket abandonment, or worse - a lost customer for life. 

This is because shopping on mobile is now second nature for most people. According to Adobe, 61% of visits to retail sites now stem from mobile devices, while 70% of purchases are predicted to be made on mobile over desktop by the end of the year.

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A day in the life of... Head of Client Services at an ecommerce agency

This week's interview is Head of Client Services at Astound Commerce, Ben Rainbow.

Let's find out what his days look like...

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The best digital marketing stats we’ve seen this week

Grab a tea, coffee, or a comforting beverage of your choice – it’s time for stats.

This week’s roundup includes talk about online sales, search snippets, data privacy and lots more. Be sure to check out the Internet Statistics Compendium too. It’s always jam-packed full of extra info.

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Four examples of ‘hard luxury’ brands embracing ecommerce

Ecommerce is now a big focus for luxury brands. 

According to Bain, these efforts are paying off. The global luxury market grew by 5% to reach an estimated €1.2 trillion in 2017, with online sales increasing by 24% to reach an overall market share of 9%.

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Why Nike's refreshed product pages improve CX (& beat Adidas)

Nike has recently refreshed its product pages on its ecommerce store.

There are some key changes which are worth a look...

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The best digital marketing stats we’ve seen this week

Fancy a few statistical nuggets to round off your week? There’s a lot to enjoy in this roundup, including news about influencer marketing, digital jobs, and UX. 

Don’t forget to download the Internet Statistics Compendium for even more. 

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L.L.Bean revises its lifetime returns policy: will it dent the company?

On Friday, L.L.Bean, the 106 year-old retailer known for its clothing and outdoor recreational products, announced a radical change to is unique lifetime returns policy, which allowed customers to return products they had purchased even years after purchase.

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