Posts in Ecommerce

Can big banks catch up to Venmo with P2P payments app Zelle?

Digital disruption has impacted just about every industry and one could make an argument that perhaps nowhere is the disruption more evident than in financial services.

Despite the fact that entrenched financial services firms, including big banks, have almost unfathomable amounts of money, in almost every financial services market, upstarts have sought to dethrone the entrenched players.

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Choosing a hosted ecommerce platform: A guide to the alternatives to Magento 2

By now, most Magento 1 merchants out there will be aware of the platform’s upcoming end-of-life. Many may even already be in the process of undergoing a replatform to Magento 2.

But for those yet to take the leap, is it worth taking a step back and assessing the alternatives and considering a hosted ecommerce platform? 

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How to keep your brand safe in a programmatic world: A practical guide

Programmatic ad buying has been a boon for companies looking to gain more efficiency from their digital marketing efforts.

However, with this rapid adoption and growth of programmatic buying, challenges around brand safety, ad fraud and viewability have emerged.

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What makes Argos the UK’s top multichannel retailer?

According to Retail Week, Argos is the UK’s best multichannel retailer, recently named number one in its ‘Top 30 multichannel retailers’ list.

But what exactly makes Argos so successful?

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How can brands combat a lack of consumer trust?

New research suggests that today’s consumers are more distrustful than ever before. 

According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.

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10 exciting digital marketing stats we’ve seen this week

Ready for your stats roundup? It’s a good’un, I promise.

This week’s includes news about smartphone usage, in-store tech, mobile ad spend, and lots more. Be sure to check out the Internet Statistics Compendium for further facts (and a few fancy charts).

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How Polish fashion retailer Reserved is targeting UK shoppers

Polish retailer Reserved has just arrived in London, opening its first-ever UK store in Oxford Street.

Touted as a cross between H&M and Primark, the retail brand already has over 450 stores across 20 countries. But will Reserved appeal to UK consumers? More to the point – will it satisfy their cravings for an increasingly digital and social shopping experience?

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How machine learning can set fashion ecommerce strategy & product assortment

Machine learning is having a big impact on fashion retail.

We recently caught up with senior data scientist Joe Berry at retail tech company Edited and asked him about trends in this area, as well as how the Edited product uses machine learning to help set retail strategy.

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10 remarkable digital marketing stats we’ve seen this week

There’s lots to enjoy in this week’s stats roundup.

We’ve got news about personalisation, data partnerships, and predictive tech. And if that’s not plenty enough, you can also always head on over to the Internet Statistics Compendium for lots more.

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Save the recruitment fees: Focus on process & culture, not more resources

If there’s one common complaint across clients, large and not-so-large, with whom we have worked over the past six years, it’s been around ‘talent’.

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Six charities with excellent online donation user journeys

We’re always talking about the ecommerce checkout process here on the blog. Features like guest checkout, progress trackers, and basket summaries – they’re all helpful for streamlining the path-to-purchase.

But what about when there’s no product at the end of it? This is the task at hand for charities, who are asking consumers to hand over their hard earned money in exchange for the promise that it will be going to a good cause. 

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Programmatic in 2017: An interview with Getintent’s George Levin

Programmatic advertising continues to grow rapidly, but despite a lot being written about it and a range of conferences dedicated specifically to the topic, it would seem that marketers still need to educate themselves on what programmatic is, how it can be deployed strategically and how best to manage it.

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