{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Ecommerce

Is omni-channel retail a delusion?

In 2012, Jerry Storch, then the CEO of Toys R Us, told attendees at the Shop.org conference that stores will never die thanks to omni-channel retail.

Since that time, many traditional retailers have invested heavily in omni-channel initiatives that seem wise, at least on the surface.

But are retailers' omni-channel hopes really delusions?

4 comments

As consumers clamor for good deals, discount strategy becomes key for retailers

The road to retail hell might be paved with discounts, but for retailers looking to survive and thrive, deal strategy is all but required.

And it's only likely to become more important if data indicating that consumers are increasingly searching for deals is accurate.

0 comments

Style or sell-out: Three examples of celebrity fashion collaborations

Celebrities are no longer satisfied with just the one career.

From book deals to beauty products, we’re now used to seeing famous faces enjoy a wide range of extra pursuits.

0 comments
Lead generation forms

Lead generation forms: Five uncommon strategies to increase conversion rates

Forms sit at one of the most critical points in your marketing funnel - the point at which a visitor can become a lead.

Because of this, forms have a disproportionate amount of influence on your marketing results.

When you double the conversion rate of your form, you double the effectiveness of every single traffic source, marketing channel, and campaign that relies on it.  

2 comments

How L’Oreal uses personalisation to increase brand loyalty

If like me you are a beauty junkie, or perhaps just a bit of a hoarder, you probably have far too many products cluttering up your bathroom cabinet. 

Similarly, you also might not realise just how many of them are made by L’Oréal.

2 comments

Fashion faux pas: Five times 'edgy' brands went too far

Whether a deliberate attempt to create hype or just a case of incredibly poor judgement – fashion brands have always had a history of selling controversy.

From the suggestive to the downright distasteful, here are just a few of the worst examples of ‘edgy’ fashion to appear online and on the high street.

0 comments
chart

The best APAC digital marketing stats from April 2016

Here are the most eye-catching digital marketing stats from APAC in April.

This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.

More stats are available in Econsultancy's Internet Statistics Compendium.

0 comments
chart

10 fine digital marketing stats from this week

This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".

As usual, it would be remiss of me not to plug Econsultancy's Internet Statistics Compendium, too.

0 comments

Five digital trends for retail in the next five years

It appears the average consumer is no longer happy with an average shopping experience.

Forget simply buying online or having a casual browse in-store.

Now, shoppers expect one-click purchases and super-fast delivery, wrapped up in a multi-sensory, personalised and perfectly memorable experience.

1 comment
stats

15 startling digital marketing statistics from this week

It's a bumper stats roundup this week.

If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.

0 comments
made.com

MADE.COM on the value of social commerce

Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.

That's why it was so fascinating to catch up with Hannah Pilpel, social project manager at MADE.COM, to find out what value the brand finds in social.

Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.

0 comments
sylvie hall

A day in the life of... a food & drink startup entrepreneur

I always love hearing about food and drink startups, especially on Dragon's Den (or Shark Tank).

And with the rise of online subscription services in FMCG, food and drink brands are springing up all over the internet.

Sylvie Hall is co-founder of EatCleanTea, a brand of matcha tea that you can buy online, subscribe to, or look for (soon) in stockists on the high street.

0 comments