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Posts in Ecommerce

10 of the best digital marketing stats we've seen this week

This week’s digital stats roundup is slightly ecommerce-heavy, however, it also includes lots of good stuff about video apps, agency growth, offline engagement and more.

For further insight, don’t forget to download the Internet Statistics Compendium.

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adidas

Nike vs. Adidas vs. Under Armour: Site navigation comparison

Who has the best site navigation - Nike, Adidas or Under Armour?

I have already looked at their product pages and email data capture, but now we'll examine site search, header menu, category pages and more.

By the end, we will have crowned a winner.

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Eight features to appreciate on Hunter’s revamped ecommerce site

Hunter has recently optimised its ecommerce site with the aim of reducing basket abandonment and enhancing the overall customer experience.

I've had a look at the site and, while it's not perfect, found these eight neat features for you to enjoy.

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How Birchbox and Trendyol approach data and personalisation

With four million customers and operations in six countries, Birchbox has been at the forefront of innovation in the beauty sector.

Though it might be less well-known, Turkey’s leading ecommerce site Trendyol has been similarly innovative in understanding the fashion needs of consumers.

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10 ways the Donald Trump presidency could affect tech and media

In January, Donald Trump will be sworn in as the 45th president of the United States.

His stunning upset victory as an outsider with no political experience shocked the world, and now everybody is trying to figure out what the Trump presidency will actually mean.

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Following Donald Trump's election, the war against algorithms has begun

Algorithms run the internet.

On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.

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10 dumbfounding digital marketing stats from this week

This week, I’ve had the pleasure of being in Lisbon for Web Summit 2016. 

Outside of my delicious, pastry-fuelled digital marketing bubble – things have been a little less fun. 

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under armour product page

Nike vs. Adidas vs. Under Armour: Which has the best product pages?

I have been rooting around the websites of Nike, Adidas and Under Armour, the top three brands in the US sportswear market.

In this article, I'm going to compare and score the product pages of each ecommerce website.

By the end, we will have a winner.

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tmall

China's Single's Day: Can Western brands take advantage?

Alibaba is this year referring to Single's Day as the '11.11 Global Shopping Festival'.

That's a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.

It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.

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What marketers need to know about Instagram shopping

Instagram is no longer just a place for celebrity selfies and FOMO-inducing travel snaps, and even companies like The Financial Times are finding success on the platform, which now counts 500m monthly active users.

Now, the Facebook-owned service is looking to support brands that want to use Instagram to sell their wares.

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All the digital news you missed this week

If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.

I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.

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10 tremendous digital marketing stats from this week

In the mood for some stats? Of course you are.

Well, we’ve got a rather enjoyable round-up in store for you this week, including news about Christmas toy searches, brand loyalty, smartphone usage and much more.

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