Posts in Ecommerce

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Four tips for reducing checkout abandonment

All retailers - from huge multinationals to the independent -  face the same dilemna. Why do online shoppers abandon their baskets, and what can they do to improve?  

Dropped baskets can happen at any stage of the customer journey, and can be due to a range of reasons, from a poorly designed website to a lack of fulfilment options. But it’s even more frustrating when this happens at the final hurdle, when customers are clicks away from getting through to the confirmation page.

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10 inspiring ecommerce lookbooks that encourage sales

Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. 

Not only does the medium allow brands to tell a story – helping to set a particular mood or enhance a theme – but it also puts products in context and highlights corresponding items to drive additional sales.

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What were the biggest ecommerce trends in 2017?

It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.

So, what were the biggest talking points?

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What Amazon's entry into the pharmacy market might mean for pharma marketers

Amazon's unrelenting drive to take over the world continues. The latest potential target of the online retailer's ambitions: prescription drugs.

According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it's not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.

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Target is the latest retailer to launch a mobile wallet: Will it work?

2017 has been a record-breaking year for retail, and not in a good way.

Under pressure from a number of factors, including the growth of ecommerce, brick and mortar retailers have closed thousands of stores this year and some, including big names like Toys R Us, Sears Canada and Payless, have filed for bankruptcy.

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The best APAC digital marketing stats from November 2017

Unsurprisingly it's been a big month for Chinese ecommerce, with Singles Day dominating the headlines.

Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer behaviour, as well as some stats from India, too.

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Is the Calvin Klein & Amazon deal a step-change for multichannel fashion retail?

Last month, Calvin Klein announced a new collaboration with Amazon Fashion for the 2017 holiday season. Along with an exclusive online shop, it has opened two pop-up stores in New York and Los Angeles to run until the end of December.

Previously, Calvin Klein has given department stores first access to its new ranges. This time, however, shoppers won’t be able to get their hands on fresh Calvin’s anywhere but Amazon until January – long after the Christmas period has finished.

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Battle of the Christmas chatbots: Why M&S beats Lego & ASOS

Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.

This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.

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Amazon won Thanksgiving and Black Friday as retail strategy varied

Amazon's dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise.

According to the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday.

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Eight Singles Day insights for Asian brands targeting 2018

Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival's performance in 2017.

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Four examples of persuasive packaging copy

We often talk about online copywriting here on the blog. From product descriptions to SEO-friendly headlines – it’s easy to focus on how brands use words to draw in digital shoppers.

But what about copy in a real-life context? 

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Seven email strategies used by 10 retailers on Black Friday

Checking your email on Black Friday is like coming back to work after two weeks off.

When you're inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention.

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