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Posts in Ecommerce

Argos's 'Christmas Wishlist’ app: Clever Christmas marketing for kids

The days when kids used to flick through the Argos catalogue for Christmas inspiration might be over.

Now, there's a handy little app for that.

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How six retailers are using gift guides to inspire online shoppers

If you're struggling to find the perfect gift for that weird uncle you only see once a year - don't worry.

Many of the UK’s biggest retailers are currently promoting gift guides and finders, conveniently designed to help you discover the ideal present for all.

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Five ways luxury brands attempt to increase conversions online

Luxury shopping tends to be more of an understated affair than on the high street.

Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.

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Six examples of Christmas email marketing from fashion retailers

We’re hurtling head first into December now, which means Christmas emails are in full swing.

So, how are fashion brands executing this year?

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Three musts for online retailers to prepare for the last-minute rush

The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.

According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.

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Brand Commerce: Navigating through online customer indecision

Congratulations! So you’ve done a great job and attracted some visitors to your website.

Unfortunately now the really hard part begins, convincing said visitors to part with their hard earned money and turning them into customers.

With 68.8% of online baskets being abandoned, this is no small feat.

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ctr apac content

The best APAC digital marketing stats from November 2016

We've got some really interesting APAC stats from November 2016.

Highlights include the effectiveness of branded content, uptake of mobile wallets in India, and most influential brands in China.

Dig in.

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Five ways subscription box services can increase customer retention

According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.

With the majority focusing on acquisition instead of retention, this stat is hardly surprising.

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All the digital news stories you missed this week

There's a rather childish feel to this week's digital news roundup, but it is nearly Christmas, after all.

Stories this week include games, toys and base humour. All of it, essential.

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10 dazzling digital marketing stats from this week

It’s officially December, which in marketing terms means waving goodbye to non-Christmas related subjects until the start of the Boxing Day sales.

Are you ready? Are ya?

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Black Friday & Cyber Monday 2016 ecommerce stats bonanza

We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.

Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.

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The Whisky Exchange increased prices on Black Friday: Did it work?

Putting prices up rather than down might sound like a strange thing for any retailer to do – let alone on Black Friday.

But that's exactly what spirits retailer, The Whisky Exchange, decided to do for the event this year.

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