Posts in Ecommerce

laura robinson - trueup

A day in the life of... a conversion optimisation lead

Conversion optimisation is perhaps the domain of the renaissance marketer, the person who needs a wide range of skills (and both art and science).

Laura Robinson is conversion optimisation lead at growth hacking agency TrueUp. Let's spend a day in her life.

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shoppable social

Why retailers should create product landing pages for their shoppable social posts

In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.

To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram's shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.

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retargeting

Amazon is reportedly launching a retargeting ad product

Without much fanfare, Amazon has managed to build a billion-dollar advertising business.

That's not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company's site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.

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amazon logo

How Amazon retailers can use search & social ads to improve customer engagement

Many brands are embracing ecommerce focused advertising on Amazon. But how can you build this into an omnichannel programme incorporating search and social?

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chinese flags in US shopping baskets

China is a "massively untapped market" for US media sellers

Western companies looking to expand their brands into China often face significant challenges in doing so successfully.

Many companies have struggled to compete with favored local competitors, and some have even been forbidden from entering the Chinese market in the first place. 

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The best digital marketing stats we’ve seen this week

Get ready for a stellar roundup of digital marketing stats, including news about brand visibility, backlinks, sponsored content, and much more.

If that’s not enough, try delving into the Internet Statistics Compendium, as it’s packed full of further facts and figures.

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amazon logo

Four Amazon weaknesses retailers can exploit

Amazon's power continues to grow by leaps and bounds, and even brands that had shunned the online retail giant, like Nike, are deciding that they can't afford not to sell through Amazon channels.

For retailers not named Amazon, the company's unrelenting march towards retail dominance is no doubt discouraging. But every Goliath has its David and Amazon is not impervious to competition. 

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stopwatch on website

How personalisation can improve mobile site speed (and conversion)

“It’s like being back on dial-up…” That’s the standard complaint when a web page takes too long to load. Those early days of the web when we’d sit and stare at the modem are gone.

The chirrups and beeps have been replaced by superfast broadband, 4G - imminently 5G - and this speed of delivery means every second counts.

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stats

The best APAC digital marketing stats from April 2018

A little late perhaps, but some excellent stats make the April 2018 roundup.

From the detailed (free shipping's impact on shopper choice) to the bigger picture (how gender equality can increase GDP in the region). And don't forget, there's more in our Internet Statistics Compendium.

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Will American Apparel rediscover success with relaunch?

Back in 2016, US retailer American Apparel filed for its second bankruptcy deal in two years. It marked the end of a tumultuous run for the brand – one marred by controversy over sexually-charged campaigns and rumoured corruption.

Fast forward 18 months, and the retailer is back with a new owner and a brand-new identity. Well, sort of… 

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The best digital marketing stats we’ve seen this week

Get ready for a splendid round-up of stats.

This week’s includes news about data privacy, product pages, voice assistants and much more. And don’t forget to check out the Internet Statistics Compendium for more.

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a third of uk shoppers believe augmented reality will help narrow down product choice

The best digital marketing stats we’ve seen this week

Welcome to your weekly stats roundup.

This time round we’ve got news about ad spend, augmented reality (AR), email marketing, and lots more. 

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