Posts in Data & Analytics

Four key factors businesses need to know about privacy in 2016

While enterprises are racing to deploy new tech that will drive revenue through uses of data, they must consider these latest technologies within the context of the EU’s new data protection law, the General Data Protection Regulation (GDPR).

Here are four key factors that businesses need to know about privacy in 2016:

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How to avoid bad marketing statistics [Asia case study]

Marketing now is as much about getting buy-in as it is about doing, well, 'marketing'.  

And in order to get buy-in, marketers need to do presentations - a lot of them, according to big brand marketers.

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Who owns data analytics in your company? And who should?

As the data revolution impacts more of corporate America, one of the most important questions facing the data-maturing organization is “Who owns the data?”

Not surprisingly, the answer is “it depends.”

Personal experience leads me to believe there are at least four suitable potential models, each with its own pros and cons.

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Four incredibly useful sources of global marketing statistics

As marketers, we know that our jobs require so much more than, well, 'doing' marketing.  

We spend a lot of our time developing campaign ideas, sure, but then we also spend a lot of time getting buy-in from the business.

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How record-breaking sales may have masked Black Friday failure

By all accounts, Black Friday was a big success in terms of online sales, with IMRG and Experian reporting a 36% increase in spend year-on-year.

But did UK retailers make the most of the opportunity?

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Why adopting HTTP/2 should be a priority in 2016

While it can be difficult to predict what a new year will bring in the fast-moving world of the internet, one technical development should be on the radar of every organization in 2016: HTTP/2.

Here's everything you need to know about HTTP/2 and why your organization should look to adopt it in the near future.

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email open rate affected by temperature

50+ joyous digital stats from 2015's Festival of Marketing

I've been trawling through the Festival of Marketing presentations from 2015, to deliver you some statistical goodness.

OK, it's a bit of a potlatch, but a damn tasty one with something for everybody's palate.

Grab a spoon...

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Econsultancy's top 10 guest posts of 2015

These days we have fewer guest posters on the Econsultancy blog, but those that remain still bring us a fresh perspective on the industry.

Here we've picked out the top 10 guest posts of 2015 (by page views) for your delectation.

Thanks to all our contributors.

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Econsultancy's top 25 blog posts of 2015

Well, it's been a long year at Econsultancy Towers, and it's time to look at the most popular posts of 2015 (by page views).

Of course, evergreen content is what we aim for, so a large proportion of these articles will hopefully be relevant well into 2016.

We hope you find them useful.

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Travel & hospitality industry lacks data-driven marketing skills: report

Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%.

This is according to our new report, Digital Trends in the Travel and Hospitality Sector, in association with Adobe. 

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Consumers becoming more relaxed about their data: report

Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. 

This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom. 

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Data-driven marketing: Making big data actionable in APAC

In November dozens of senior brand marketers met in Singapore for a full-day discussion of the issues that we're all facing as we drive digital change.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual.  

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