Posts in Data & Analytics

Really big data: Managing customer insights in China

As marketers, we all have our challenges when gathering, analysing, and using customer data to make decisions.  

But how are marketers making data actionable in one of the world's largest markets, China?

10 thrilling digital marketing stats from this week

It’s that time of the week again, guys!

This week’s glorious roundup of statistical goodies includes news from Snapchat, insight into online shopping searches, smart homes and much more.

cart before horse

Without data & analytics strategy, are you putting the cart before the horse?

Our 2016 Measurement and Analytics survey is in the field and you can take part yourself to receive a free copy of the ensuing report.

Last year, the survey found that fully two-thirds of client respondents have no formally documented analytics strategy. 

These marketers are no doubt still attempting to optimise their marketing spend in an ad hoc fashion, so what needs to change?

How Waitrose is using personalisation to increase conversions

For the average shopper, supermarket loyalty is a thing of the past.

With price and proximity being two of the most important factors in where people shop, it's usually a case of whatever makes life easier.

Personalisation can lift push notification open rates by up to 800%: Study

Building a successful mobile app is difficult.

Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.

10 tantalising digital marketing stats from this week

This week’s statistical roundup includes the most-watched video on Facebook Live, news from Google, summer travel trends and a whole host more.

For even more statistics, don’t forget to check out the Internet Statistics Compendium.

Seven big challenges facing healthcare marketers

Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. 

And perhaps few face the number of challenges that confront healthcare marketers.

Here are seven of the biggest that this group must contend with.

Healthcare marketers making progress on measurement & metrics

Measurement is top of mind for marketers and the organizations they serve, but it's rarely a cut-and-dry matter.

That's particularly true for healthcare marketers.

Highly targeted online ads don't work: Stanford researchers

According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.

Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers "prefer to remain in a state of partial willful ignorance so as to preserve communication credibility."

10 tremendous digital marketing statistics from this week

This week’s roundup includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and more.

For more of the same, download Econsultancy’s Internet Statistics Compendium.

Here we go, folks!

Bringing data into creativity in a programmatic world

Advertisers love the sexy “big idea” for creative branding campaigns.

And therein lies the fundamental aversion to getting down into the detail and considering the potential advantages offered by data.

How data-driven CX initiatives can avoid the IT 'black hole'

Improving customer experience (CX) is one of the main priorities of most marketing departments these days.

Marketers often struggle, however, to make CX initiatives a priority with their IT department. 

Here are a few ways marketers are succeeding in spite of this barrier.