Posts in Customer Experience

The BBC is still not sure how to link out

The BBC has released the results of its experiment with in-text links,  and it seems the corporation is still not sure how to deal with the issue of linking out from its articles.

The BBC Internet Blog reports on the results of the experiment, which used the Apture service to add links to the text of articles. 90% of the feedback received during the two week trial.

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Q&A: Rowan Gormley of NakedWines.com

Launched this week, NakedWines is offering an online 'farmer's market' to connect small wine producers with customers looking for new wines.

The site was launched by Rowan Gormley, who was previously CEO of Virgin Wines. He has been talking to E-consultancy about the thinking behind Naked Wines...

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Best practice tips for mobile websites

As Patrick talked about on Monday, 2009 may turn out to be the year for mobile internet, and companies need to be thinking about their mobile strategies.

Some websites have already adapted well to the use of mobile internet, but others seemingly have a long way to go. A new ebook (pdf) from dotMobi takes a look at the best and worst on the mobile web.

Here are a few best practice tips for mobile websites...

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Site review: NakedWines.com

Naked Wines launched this week, offering an alternative model of buying wine online, by connecting winemakers directly to customers.

Naked Wines

In theory, this will reduce the winemakers' marketing and distribution costs and allow customers to get quality wines at reasonable prices. So how does the website shape up? 

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A financial services firm turns to the web to lure young customers

As I read the December 8 issue of BusinessWeek on my 20+ hour journey home last week from the United States, I came across an interesting article that discussed a new youth-oriented banking product called 'Virtual Wallet' that was launched by PNC Financial Services (PNC).

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The Independent launches readers' blogs

The Independent launched Independent Minds last week, a blogging platform for the newspaper's journalists and readers.

Independent Minds

While most newspapers have blog sections now, only a couple of nationals (The Sun and Telegraph) have tried the reader's blogs idea so far, so I've been having a look at Independent Minds...

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Where should I put my digital marketing budget?

With business trying to work out where they should be spending their marketing budgets, everyone is ready to suggest a channel for them to invest their money.

Here are some suggestions on where to redistribute digital marketing budgets when times are tight...

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Ideas for free delivery offers

The benefits of free shipping offers are well documented; it simplifies the charges in the customers mind, and is a proven sales driver.

Luke Knowles from freeshipping.org has put together a free e-book (pdf) with some case studies and stats on free delivery.

Here's a few of his tips on different types of free delivery / shipping offers...

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A 10-point checklist for landing page design

The fallout from Google's new 'Quality Score' is growing, with talk of "mass defections" to MSN and Yahoo, but if you want to stick with Google Adwords then you need to know how to create some quality landing pages.

A quality landing page is one that reinforces ‘conversion intent’. To do this, you need to consider the mindset of your visitor and provide just enough information to persuade them to convert. And no unnecessary distractions… ok?

So what are the 10 things you need to know about designing landing pages? Read on to find out...

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BBC launches live streaming TV

Today sees the start of the BBC's online live streaming of BBC1 and BBC2, though this is something ITV has been doing for a while with its four channels.

BBC2 live streaming

I've been watching BBC2 through the iPlayer to see how well it works online, and whether the BBC does it better than ITV...

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Q&A: Steve Howell of charity auction site Celeb2nds

Celeb2nds auctions items donated by celebrities, from David Beckham's boots, to Cliff Richard's jacket, all in aid of its eight founder charities, which include the Rainbow Trust and Dial a Dream.

Celeb2nds.com

The site is pretty well designed too, though there are a couple of slight issues; the 'auctions ending soon' display could be promoted better, as on eBay, and the fairly hefty delivery charges, £10 for a signed Harry Hill joke book for example, may deter some bidders.

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Has retailer Woolworths closed its website?

Woolworths, having become the latest victim of the credit crunch yesterday, seems to have taken its website offline this afternoon.

Visitors to the website will find this message: 'Our site is currently undergoing essential maintenance. We apologise for any inconvenience caused. Please check back later.

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