{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Customer Experience

Why retailers need effective feature filtering

Providing feature filtering on e-commerce websites is a no-brainer in terms of improving the user experience, so why aren't more retailers doing it properly?

Effective feature filtering allows shoppers to remove much of the pain of finding products. When there are hundreds of products to display these tools are essential.

I spent the weekend looking for a new TV, mainly using the websites of Currys and Comet. Both are good sites, but Comet was much more effective at helping me narrow my search options - here's why...

2 comments

eBay plans user experience changes, but is it enough?

I spotted an interesting article in the Washington Post, which looks at online auction giant eBay and its plans to improve the user experience in 2008.

The story focuses on eBay’s proposed introduction of a shipping fees ratings scheme, to clamp down on sellers who charge bargain basement prices but make profits on exorbitant delivery ‘costs’.

All good, but what about the improvements that eBay’s website has been in need of for a considerable time? Adding functionality and tweaking its ranking algorithms are one thing, but what I think it needs is some proper usability testing and a bit of a makeover.

1 comment

LinkedIn opens up its platform

Professional social network LinkedIn has launched a developer platform as well as a redesign of its website.

As previously outlined by CEO Dan Nye, the new "Intelligent Application" platform will not be as open as that of rival Facebook, and will be limited to ‘business productivity applications’.

0 comments

Tips on improving customer experience

Online retailers still have much to learn about customer experience, and are missing conversion opportunities by not producing more usable websites.

This is the verdict of FutureNow's 2007 Customer Experience Study, which looked at over 300 US e-commerce sites, and grading them on 69 customer experience factors.

1 comment

NewsNow revamps website, jury remains out

News aggregation site NewsNow is undergoing a redesign at the moment, with a beta version now available for use.

We caught up with NewsNow CEO Struan Bartlett to talk about the changes.

Newsnow

0 comments

Firms' email response times 'getting worse'

Major UK firms take an average of 46 hours to respond to customers' emails, according to a new study that shows pretty mixed levels of customer service online.

What's more, that's 13 hours more than the average last year.   

1 comment

Technorati relaunches website (again)

Serial relauncher Technorati has revamped its website yet again, adding a blog/news aggregator to the homepage.

Technorati homepage

0 comments

Top 10 most common e-commerce mistakes

While there are many excellent e-commerce sites around, many online retailers are still making some schoolboy errors on their websites which can have a negative effect on sales and customer satisfaction levels.

Customers want a smooth experience when visiting a website, and if they encounter errors, or are frustrated by usability problems, then many will abandon their purchases and shop elsewhere.

What then, are the common mistakes made by e-commerce companies?

10 comments

Mobile takes the web back to the 90s

With mobile phone penetration significantly higher than PC ownership, why has mobile internet yet still to take off?

While many predict that mobile internet is set to explode, could its simplicity also be its biggest failing?

2 comments

Web analytics play central role in customer engagement

Web analytics and measurement are playing an increasingly pivotal role as marketers strive to deliver the best possible customer experience, according to two pieces of research published by E-consultancy this month.

2 comments

Many online purchases disappoint shoppers - survey

Nearly half of online shoppers in the UK have apparently purchased an item online but faced disappointment once it has been delivered.

The figure comes from a survey of over 2,000 consumers by vzaar.com, which provides video technology to sellers on eBay.

It, not surprisingly, says the research highlights the role good quality videos and images can play in boosting online sales.

0 comments

Financial sites accused of misleading customers

Twenty five per cent of financial firms' websites present product information in an unclear or misleading way, according to a review by the Financial Services Authority (FSA).

The study found that several sites were difficult to navigate and often failed to display key information.

1 comment