Posts in Customer Experience

The best digital marketing stats we’ve seen this week

Ready for your weekly roundup of stats?

This one includes news about GDPR, email spam, out-of-home ads, and CX. There’s lots more in the Internet Statistics Compendium too, so feel free to download at your leisure.

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How to encourage online reviews (and reasons why you should)

There are endless statistics that hammer home the importance of online reviews. 

Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers are reported to spend 31% more on companies who have excellent reviews.

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Trainline's head of engineering: "building our own voice app was a no-brainer"

Voice is "here to stay" according to Jonathan Midgley, Director of Engineering at Trainline, who added that building a voice app was "a no brainer".

We caught up with Midgley to ask a few questions about how Trainline is using AI in its products.

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Five examples of charity chatbots

Whether used to entertain or as a tool for customer service - a wide range of brands (from a variety of industries) have experimented with chatbot technology. 

When it comes to new innovations in technology, the third sector typically often lags behind others. This is understandable, of course, as with greater financial challenges, investment can be a daunting prospect. 

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The best digital marketing stats we’ve seen this week

Fancy a few statistical nuggets to round off your week? There’s a lot to enjoy in this roundup, including news about influencer marketing, digital jobs, and UX. 

Don’t forget to download the Internet Statistics Compendium for even more. 

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45% of marketers cite content & experience management as top priority in 2018

Econsultancy’s Digital Trends 2018 report, published in association with Adobe, delves into the biggest trends that are set to impact companies in the near future. 

This year, the report – which is based on a global survey of 12,795 marketing, creative and technology professionals – also strives to identify how top-performing companies are setting themselves apart from their peers.

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Skyscanner chatbots pass one million unique traveller interactions

Skyscanner's chatbots (across a range of platforms) have already surpassed one million traveller interactions.

This is just one of the fascinating nuggets we learnt when we caught up with Filip Filipov, VP Product Management at Skyscanner, to ask him about his work.

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The Hong Kong Tourism Board on chatbots, content strategy and AI

Ahead of her speaking slot at Travel Technology Europe later this month in London (details here), we caught up with Samantha Markham, Digital Marketing Manager, UK & Northern Europe at the Hong Kong Tourism Board.

Markham gave us an insight into her view of evolving customer experiences in travel, from diversification to chatbots.

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Goldman Sachs is taking a fintech approach to grow its consumer lending business

Finance giant Goldman Sachs has been around for nearly 150 years and is best known as an investment banking outfit, but in the wake of the global financial crisis of 2008 that has permanently altered the fabric of the financial services market and led to the rise of fintechs, the firm, like so many other finance behemoths, began transforming itself.

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Eight things I love about Hobbycraft's new progressive web app

Hobbycraft has a launched a new progressive web app.

In this article we're going to take a look at what makes it stand out.

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Five ways ecommerce brands can build customer loyalty

What makes a customer come back for more? 

In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might help to keep customers happy. 

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rocket mortgage

Fintech propels Quicken Loans above Wells Fargo in mortgage originations

For years, Wells Fargo has held the distinction of being the largest originator of mortgage loans in the United States.

But facing self-inflicted scandal, a regulatory crackdown and a fintech revolution that extends to the mortgage industry, Wells Fargo was dethroned in the fourth quarter of 2017.

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