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Posts in Customer Experience

Three musts for online retailers to prepare for the last-minute rush

The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.

According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.

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Brand Commerce: Navigating through online customer indecision

Congratulations! So you’ve done a great job and attracted some visitors to your website.

Unfortunately now the really hard part begins, convincing said visitors to part with their hard earned money and turning them into customers.

With 68.8% of online baskets being abandoned, this is no small feat.

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Five ways subscription box services can increase customer retention

According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.

With the majority focusing on acquisition instead of retention, this stat is hardly surprising.

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10 dazzling digital marketing stats from this week

It’s officially December, which in marketing terms means waving goodbye to non-Christmas related subjects until the start of the Boxing Day sales.

Are you ready? Are ya?

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gears

12 tips to help find the right UX and design supplier

If you're looking for an organisational guide to user experience and interaction design, look no further.

Econsultancy has just published User Experience and Interaction Design for Mobile and Web, a best practice guide available to subscribers.

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Seven examples of Black Friday email marketing from retailers

Your email inbox was no doubt flooded with Black Friday offers last weekend.

But did any of them actually make you want to buy something?

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bulb

Start Me Up! Bulb, the green energy company focusing on CX

Focusing on customer experience may be all the rage, but you might not associate it with utility companies.

Bulb is trying to change that (and for renewable energy, too).

We caught up with the team to talk to them about their market.

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The five pillars of an online to offline tracking programme

Marketers have become quite knowledgeable about the online customer journey.  

They collect more digital touchpoint data than ever before and have tools to piece this data together.

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2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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Five things to appreciate about Missguided’s first ever physical store

Missguided is all about fast fashion and fast delivery.

It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street. 

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Five compelling reasons to offer free Wi-Fi in-store

I recently discovered Anthropologie has Wi-Fi in its London Regent Street store.

While this might seem like an insignificant detail, it meant I spent a lot longer in there than I planned, which then resulted in me spending far more money than I should have.

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Four top digital priorities for B2B marketers: Report

Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.

So, nearly three years later, have things changed? 

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