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Posts in Customer Experience

stats

15 startling digital marketing statistics from this week

It's a bumper stats roundup this week.

If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.

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feedback

Giving B&Q customer feedback: the one time I wished for a QR code

QR codes never really took off in the West.

I had nothing against them, just their implementation (on a creative and a technical level).

However, I wanted one at the weekend so I could leave feedback about a store visit.

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Joining up offline & online data channels in Singapore

Online to offline (O2O) commerce is one of the most frequently talked about topics in retail these days.

Its principles, however, are universal and companies from all industries are working to improve the flow between online and offline customer experience (CX).

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humanise brand

Seven ways to humanise your brand through content marketing

Some content is so flat and boring that it can be hard to read.

No one wants to be faced with an article that is corporate, uninspiring, and feels like it has been written by a robot.

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How to gear towards mobile commerce success

Apple’s recent announcement that it is preparing to bring one-touch shopping to the mobile web points to a major milestone in mobile commerce.

Brands are moving past mobile hype and towards delivering options that customers want.

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The rise of Amazon's private labels shows the perils of not owning your data & customers

Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.

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Real-time marketing: The key to real success?

Just a few years ago, customers would wait 24 hours for an email or callback.

Today it’s NOW – or nothing... along the whole customer journey.

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Will conversational marketing become a reality in 2016?

Clearly it is not new to think of marketing as conversations

In the Cluetrain Manifesto of 1999 Doc Searls and David Weinberger remind us that markets are conversations.

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royal family website

Confusing UX: The new Royal Family website reviewed

My editor pointed out that this article might just be treason.

Low-level treason, but treason nonetheless.

Well, now you know the lengths to which I will go to champion good UX.

Here are some things to note about the new Royal Family website, a place of great content and slightly confusing user journeys.

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Five great examples of creative commerce

Advances in technology and manufacturing mean that consumers are more empowered than ever.

As a result, more and more retailers are finding ways to allow customers to customize products in ways never before possible.

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Customer Experience in Singapore: Trends, challenges & best practices

It seems that improving customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge?

To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Singapore to discuss CX at roundtable discussions on April 7th. 

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Padlock with key being inserted into it

It’s time to make web accessibility integral to your project lifecycle

It is imperative that accessibility considerations are integrated at each stage of a project's lifecycle, and are not treated as an arbitrary exercise.

But why is that, and what happens if they aren't?

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