Posts in Customer Experience

The best digital marketing stats we’ve seen this week

Ladies and gents, welcome to your weekly stats roundup.

This one includes news about social media platforms, voice assistants, email strategies, and more. There’s lots to enjoy in the Internet Statistics Compendium, too, as always.

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Four trends driving conversion rate optimisation (CRO)

Conversion rate optimisation (CRO), or improving a website to increase the percentage of visitors who convert and become customers, has become a critical part of improving ecommerce site performance and is also practiced by many brand marketing teams.

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Lego to BMW: How brands have used co-creation to earn consumer trust

Trust and transparency are key components of brand success. However, in an era of fake news and fractured consumer behaviour, cynicism towards brands seems more intense than ever before. 

So, what can companies do in response?

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Venmo doubles down on mobile: Is it a smart move?

Popular P2P payments service Venmo, which is owned by PayPal, handled over $12bn in payments in the first quarter of 2018, but going forward, its users will have one less option when they go to send money to a friend.

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stats on personalisation in fsi

Financial services companies tap personalisation & CX in 2018 [stats]

The financial services sector in 2018 is more competitive than it has ever been before.

From innovative fintech companies revolutionising the way that banking and payments are carried out, to Amazon and Facebook foraying into financial services, the pressure is on for traditional financial institutions to be more agile, more modern, and provide a better service in order to stay in the game.

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What is a customer data platform? How is it different from a DMP or CRM?

Modern marketing relies on data, we can all agree.

So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology. 

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Beyond 'contact us': Six website features hotels can use to increase engagement & bookings

Every hotel website has a 'contact us' page, a page where people can find the most basic details.

Such a passive posture, however, is a missed opportunity for hotel teams to facilitate interaction and funnel a user’s focus while they’re actively engaged.

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Considering colour blindness in UX design (with five examples)

Despite it affecting approximately one in 12 men and one in 200 women, colour blindness is often disregarded when designing for optimum user experience and accessibility. 

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19% of retailers cite data-driven marketing as top opportunity in 2018

In 2017, just 9% of retailers cited data-driven marketing as the most exciting opportunity for the year ahead.

This percentage has since doubled, with 19% of retailers now saying it is number one (compared to 16% across all sectors).

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How brands use colour psychology to reinforce their identities

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers.

Some brands are so iconic that it is possible to identify them from just a single pantone colour without an accompanying logo. Others, including Cadbury, Barbie and UPS, have even gone so far as to trademark their defining shades. So why do brands place such importance on colour and what impact does it have on the way consumers perceive them?

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What is ‘torrential engagement’ and how can brands capitalise on it?

Marketers are constantly striving to capture consumer engagement.

However, with attention spans dwindling and digital content increasing, it appears consumers are stuck on one extreme or the other – according to Kantar Futures, many are displaying what it calls ‘torrential engagement’, meaning they are either intensely engaged or entirely disconnected.

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Five reasons for M&S' woes: from loyalty to innovation

It seems like a year can’t pass without news of Marks & Spencer’s continued decline. 

From disappointment over clothing ranges to overpriced food - we’re constantly being told how consumers are dissatisfied with the British retailer.

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