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Posts in Content

Newspapers trying to figure out online business models

That the newspaper business is ailing isn't exactly news. With some newspapers closing altogether and others doing what they can to deal with still-declining revenue, it's clear that the newspaper industry needs to adapt.

The internet is increasingly the medium that newspapers are turning to as they try to adapt but it's not a quick fix.

1 comment

Television still the screen of choice for US viewers

From YouTube to Hulu and everything in between, there's no questioning that online video is big. So big that one might assume it's threatening the role of television.

Not so according to two new reports indicating that online video has a long way to go before it eclipses the television.

0 comments

The 25 most valuable blogs are...

As blogs have gained in prominence as sources of news and information, the value of the most popular blogs has become a subject of much talk.

Some blogs, such as The Huffington Post, have been funded to the tune of millions of dollars by investors who believe that they're the next big media companies.

2 comments

Is nofollow dying?

In a recent post, I discussed the use of the nofollow attribute as an SEO best practice.

In a guest post on SEOmoz, Distilled.co.uk's Will Critchlow suggests the opposite: nofollow is dying.

4 comments

Glam Monetizes Oscar Widget

glam twitter widgetTake one publisher, one widget, Twitter, a sponsor, and a dash of censorship, blend well, and...you've got yourself an ad model!

At least. Glam did during last night's Oscar telecast. The company plunked a widget on its home page during the Academy Awards broadcast last night so its users could share their thoughts on the telecast. Aveeno's logo graced the bottom of the app.

But unlike the live Twitter feed gracing our fair homepage, Glam editors made plenty of calls: who was allowed to tweet, as well as redlining inappropriate comments, to make the environment more advertiser-amenable.

According to a report in Venturebeat, Glam intends to continue the experiment, but isn't married to Twitter. Facebook and Friendfeed could supply the user-generated content in future endeavors in a product it has dubbed "gWire".

Glam experimented with the feature during New York's Fashion Week last week to enthusiastic participation. The company says it's creating a pool of freelance contributors it can trust to feed teh stream with less supervision and accordingly, lower editorial overhead.

0 comments

Serious security vulnerability hits Adobe Acrobat Reader 9 and earlier

Adobe Acrobat Reader is as close to ubiquitous as it comes. Most new Windows-based computers come with installed and many websites offer up documents in PDF format.

That makes Acrobat Reader a juicy target for hackers and a critical vulnerability has been discovered in Acrobat Reader versions 9 and earlier that could expose users to serious risk.

3 comments

Blogging is dead, long live blogging

I've discussed the economics of blogging numerous times in the past. Can blogging be a viable career? Can the blogosphere mint hoards of new millionaires? These are all questions that many have asked over the past several years as the blogosphere has grown in size and prominence.

Despite the fact that I have been able to turn my blogging activities into a bit of cash, I've remained skeptical about blogging as a business and as a career, which is why the man behind Drama 2.0 still calls 'international business' his primary line of work.

2 comments

How fast should you be blogging?

slow bloggingRecently, an underground rethinking of blogging practice began to hit the headlines; that of Slow Blogging. In a nutshell, this is where blog-posts are generated over a length of time with the aim to display a deep knowledge of the subject matter, rather than churning out quick content at a regular pace.

Displaying a thorough understanding of their services, products and industry can be highly beneficial to the promotional and marketing activities of many businesses, but at what speed should we really be blogging?

6 comments

John Dvorak doesn't get SEO, but knows how to linkbait

For most of us, SEO is not some pie-in-the-sky theory that may or not be real. We use it. And we know it works because we see and measure the results.

While SEO isn't the be-all and end-all of online marketing, helping search engines find your content and better understand what it's about can be a crucial part of making sure that internet users find your content. At the end of the day, that's really what SEO is about.

Try telling that to John Dvorak, aka Mr Anti-SEO.

20 comments

SEO PR: What is it and why should you care?

Let’s face it, 'Online PR' is difficult to define, let alone 'SEO PR'. But it is increasingly a ‘specialism’ that many digital marketers are adding to their services. So what exactly is SEO PR and why should I care?

4 comments

5 SEO techniques for website images

One of the most overlooked aspects of SEO is images. Most websites have lots of images but few actually apply SEO techniques to them.

Not implementing SEO techniques with your images could mean that you're missing out on valuable traffic from Google Image Search, which is one of Google's most popular properties. Here are 5 SEO tips that can help you capitalize on all of the searches that are being done for images.

22 comments

Is there a new Internet business model in town?

Yesterday I discussed how The New York Times is looking to subscriptions or some form of paid content once again to help it weather not only a tough economy, but a dire financial situation brought about by declining print revenue.

Paid content can be a great business model but it's not always easy to pull off, especially when you've been giving your content away for free. After all, why would someone start paying for something you were giving them at no cost just a week ago?

4 comments