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Posts tagged with Zynga

Yahoo lays off 2,000 in an effort to get back on track

The internet is booming. Consumers are spending freely online, social networking services are thriving and the public markets are open for business.

But today's internet gold rush has largely passed one of the internet's most storied brands, Yahoo, by, and now the company's inability to capitalize on new opportunities is catching up with it.


Draw Something: one app + five weeks + 20m downloads = $200m acquisition by Zynga

What does a single app that generates 20m downloads and $100,000 per day in revenue in five weeks? In the case of OMGPOP, the maker of the hit app Draw Something, it apparently gets you acquired in week six.

Today, social gaming giant Zynga announced that it has acquired OMGPOP.

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Rovio, Walmart team up for Angry Birds Space launch

It's going to be a big week for Rovio, which has become one of the world's most valuable gaming companies thanks to its ultra-popular Angry Birds franchise. On Thursday, the latest Angry Birds game, Angry Birds Space, will make its way to app stores around the internet.

But for players looking to maximize their Angry Birds Space experience, a trip to the local Walmart may be in order.


Can Zynga succeed as a platform?

Yesterday's announcement that it is effectively becoming a platform may be the most important yet in the short history of social gaming juggernaut Zynga.

Although it's a billion dollar company, Zynga owes much of its success to another platform - Facebook.

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Zynga launches new gaming site

Back in October, Zynga hinted at a new play service called Project Z. Today, its unveiled this mysterious project as a new online gaming platform, Zynga.com, which will launch in beta this month.

This new site will allow you to play popular Zynga games such as "Words with Friends" and "CityVille" without going through Facebook or mobile apps. But why would Zynga bother?

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Twitter IPO? Company desperately trying to prevent it

Just a few years ago, even the best internet companies would have found it hard to go public. With the global economy faltering, the word 'IPO' wasn't on anybody's mind.

Times are different today. The global economy is still a source of many concerns, but the stock markets are currently shrugging those concerns off and giving the top tech companies an opportunity to sell their shares to the public.


Zynga offers players 'energy boost' for watching ads

Zynga is trialling ‘reward advertising’ on CityVille that allows players to refill their energy bar by interacting with an advertiser.

Sponsors involved in the trial, which began in December, include Coca-Cola, MasterCard and the 20th Century Fox film ‘What’s Your Number?’.


Zynga sets its sights on online gambling

Zynga has confirmed that it plans to move into online gambling.

The games company said earlier today that it is in talks with potential partners about adding real money gambling to its current range of freemium games.

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Mobile virtual currency market to hit $4.8bn by 2016

Virtual currency has fast become a multi-billion dollar industry. It's the juice that could propel Facebook to great IPO heights, and has already served as the foundation for other billion-dollar businesses, like social gaming giant Zynga.

In fact, a study released yesterday from Juniper Research predicts that the amount of money being spent on virtual currency in mobile apps is going to more than double in the next four years, going from $2.1bn last year to $4.8bn by 2016.


Five reasons Wall Street is cold to tech IPOs

We may be in a bubble, but you wouldn't necessarily know it considering the latest generation of internet IPOs.

Groupon's stock is trading below its first day closing price, Zynga's stock closed below its issue price when it debuted last week and the market didn't seem too excited about the spin-off of TripAdvisor from Expedia.

So what gives? If everyone knows that the internet is the real deal, why aren't these new issues selling like hotcakes? Here are five reasons.

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Online gaming sees massive growth: infographic

In these times of recession, online gaming is a boom industry, as witnessed by Zynga’s IPO today.

The deal values Zynga, the maker of FarmVille and CityVille, at $9bn and is the largest US internet IPO since Google raised $1.9bn in 2004.

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Five tips for building a healthy corporate culture

A lot is made of 'corporate culture' and many companies are keen to develop cultures that promote the success of both their businesses and employees.

But building a corporate culture is hard work. Case in point: the recent reports that Zynga was seeking to claw back equity from some employees has sparked a discussion about corporate culture in Silicon Valley, which can stereotypically be summed up as, "Work hard, work harder until you get bought out or IPO".