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Posts tagged with You Tube

Three YouTube influencers give their views on brand partnerships

In our post about 2015 content marketing trends, BBC Worldwide’s Alex Ayling discussed how online influencers rose to prominence last year.  

Brands are increasingly realising the value in partnering with influencers to amplify their message or promote their products. 

I interviewed three influential YouTube vloggers to find out how they like to be approached by brands and what they look for in a brand partner. 

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Why Cillit Bang was wrong to lose Barry Scott

One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched. 

Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.

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ROH

Q&A: Is virtual reality the future of the Royal Opera House?

The Royal Opera House is a digital leader in its sector, creating exciting ways to bring ballet and opera to new and existing patrons.

I caught up with Tom Nelson, creative producer in Learning and Participation at the Royal Opera House, to discuss a current project involving 360 degree video.

We covered everything from virtual reality, mobile, the future of digital experiences and the role of the Covent Garden auditorium.

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10 best social campaigns & stories from December 2015

Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.

No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow. 

From swiping right on a 'Made in Chelsea' star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.

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My 10 favourite Christmas experiential marketing campaigns of 2015

For those of you looking for something more from your Christmas campaign than a cynically tear-inducing clip of an old and lonely man completely disregarding the laws of physics, these Christmas experiential marketing campaigns are for you.  

From a beer-dispensing Christmas tree to a bank made entirely from gingerbread, there is plenty to get inspired by here. 

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robert dyas

Five questions raised by that viral Robert Dyas ad

We so very rarely see quirky or 'marmite' video creative where brands are perceived to be taking a risk.

That's especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, e.g. Lidl).

This is partly why Robert Dyas' new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.

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Can companies protect their reputations from fake online reviews?

When it comes to managing their online reputations, businesses face numerous challenges.

Thanks to the popularity of online reviews and social platforms that can give average consumers a large voice, negative online buzz can cause real damage to a company and its brand.

And in the case of small businesses, negative online buzz can literally kill.

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14 best social campaigns & stories from November 2015

Oh I wish it could be time for the Econsultancy social campaigns and stories round-up every day. 

Imagine Wizzard standing outside your office window screeching those words at you through a mouthful of half-chewed mince pie and you’re about halfway to replicating the joy you’re about to feel.

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The 20 most-shared video ads of 2015

It's time to announce the most shared video ads of 2015. 

As you’d expect there are a couple of usual-suspect Christmas numbers in there, along with no fewer than three appearances from Adidas. 

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How to get the most out of user-generated content

It was a busy day at the Festival of Marketing yesterday, and what better way to round it off than listening to a talk from the top marketer at one of the UK’s biggest brands.

Tom Malleschitz, Chief Marketing Officer at Three UK, was on the Content Marketing stage discussing how brands can embrace the rise of user-generated content and use it to their advantage.

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YouTube strategy: Tips for building an audience & working with vloggers

Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago.

Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching the huge popularity of it since.

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Buzzfeed: The art and science of social video

On Tuesday I ventured into Google’s London office to hear a number of talks about online video and its increasing importance as a digital marketing tool (while stuffing my face with sushi).

One of the talks was from Digby Lewis, Buzzfeed’s director of brand strategy for Europe, in which he discussed ‘the art and science of social video’, i.e. what influences the publisher’s video content strategy and the reasons for its success. 

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