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Posts tagged with You Tube

My 10 favourite Christmas experiential marketing campaigns of 2015

For those of you looking for something more from your Christmas campaign than a cynically tear-inducing clip of an old and lonely man completely disregarding the laws of physics, these Christmas experiential marketing campaigns are for you.  

From a beer-dispensing Christmas tree to a bank made entirely from gingerbread, there is plenty to get inspired by here. 

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robert dyas

Five questions raised by that viral Robert Dyas ad

We so very rarely see quirky or 'marmite' video creative where brands are perceived to be taking a risk.

That's especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, e.g. Lidl).

This is partly why Robert Dyas' new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.

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Can companies protect their reputations from fake online reviews?

When it comes to managing their online reputations, businesses face numerous challenges.

Thanks to the popularity of online reviews and social platforms that can give average consumers a large voice, negative online buzz can cause real damage to a company and its brand.

And in the case of small businesses, negative online buzz can literally kill.

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14 best social campaigns & stories from November 2015

Oh I wish it could be time for the Econsultancy social campaigns and stories round-up every day. 

Imagine Wizzard standing outside your office window screeching those words at you through a mouthful of half-chewed mince pie and you’re about halfway to replicating the joy you’re about to feel.

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The 20 most-shared video ads of 2015

It's time to announce the most shared video ads of 2015. 

As you’d expect there are a couple of usual-suspect Christmas numbers in there, along with no fewer than three appearances from Adidas. 

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How to get the most out of user-generated content

It was a busy day at the Festival of Marketing yesterday, and what better way to round it off than listening to a talk from the top marketer at one of the UK’s biggest brands.

Tom Malleschitz, Chief Marketing Officer at Three UK, was on the Content Marketing stage discussing how brands can embrace the rise of user-generated content and use it to their advantage.

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YouTube strategy: Tips for building an audience & working with vloggers

Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago.

Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching the huge popularity of it since.

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Buzzfeed: The art and science of social video

On Tuesday I ventured into Google’s London office to hear a number of talks about online video and its increasing importance as a digital marketing tool (while stuffing my face with sushi).

One of the talks was from Digby Lewis, Buzzfeed’s director of brand strategy for Europe, in which he discussed ‘the art and science of social video’, i.e. what influences the publisher’s video content strategy and the reasons for its success. 

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Has Essena O'Neill signalled the end of influencer marketing?

In an effort to create successful social campaigns, more and more brands are aligning themselves with social media influencers, boosting the fortunes of consumers-turned-digital celebrities in the process.

But are brands setting the stage for an influencer marketing implosion?

The story of Essena O'Neill, a popular 18 year-old influencer from Australia, raises numerous questions that brands may have to grapple with sooner than they expect.

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14 best social campaigns & stories from October 2015

Is it really November already? Halloween has been and gone and the festive marketing floodgates have opened.

No doubt next month’s round-up will be Christmas retail-heavy (and quite possibly full of moustaches). 

This time we’re covering the almighty Prince’s first foray into the world of Instagram, some big announcements from Twitter and Facebook, and lots of other social news and campaigns that caught our eye last month.

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The dangerous art of using humour in marketing

Any content that prompts some kind of emotion is valuable, but if you can make people laugh you've got a really good chance of being liked as a brand.  

Being funny is a fine art, however, and in the world of marketing the thin line between comedy genius and cringe-inducement can be a dangerous one to tread. 

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How the BBC uses an audience-led online content strategy

Earlier this week I attended a talk by Alex Ayling, head of BBC Worldwide Digital Studios, an in-house creative team responsible for the broadcaster’s digital output.

In this post I’m going to cover some key points about the BBC’s strategic approach to planning and creating online video content

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