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Posts tagged with You Tube

How to market creatively without using all of the senses

Three seconds. 

That’s the tiny window you have to capture someone’s attention with your ad. That window seems especially tiny when the mute button’s been pushed by the platform hosting your material.

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How three fashion brands became the most ’socially engaged’

According to new research, Mr Porter is the most socially engaged premium fashion retailer, closely followed by Kurt Geiger and Matches.

In this post I'm going to analyse what each of those brands is doing on social media to see why they're so successful.

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19 tasty examples of content marketing from the fast food industry

There’s a reason your slightly hungover stomach knows exactly what to do when it sees those golden arches: it’s called marketing.

Fast food might be partly responsible for an epidemic of people who can’t fit into plane seats, but we’re not here to debate the morality of peddling cheap and somewhat deadly food to a nation of easily influenced consumers. We're here to talk about content.

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What the Google+ changes mean for marketers

Earlier this week, Google unveiled some major changes to Google+, its social networking platform.

Since it launched in 2011, Google+ has been an integral part of the Google experience, as the search giant used it to unify its disparate services.

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12 best social campaigns and stories from July 2015

July has been a big month for social, with Twitter's sudden removal of its users' wallpaper images and the recent news story about kids being able to delete their cringe-inducing social media posts.

Let’s take a look at some of the best social media campaigns and stories from the past month.

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Carlsberg: probably (some of) the best marketing in the world

Disclaimer: I don't actually like Carlsberg. The taste, I mean. Yet somehow I seem to end up drinking it. And that's kind of the point.

This article isn’t about Carlsberg the beer. It’s about Carlsberg the unbelievably successful marketing machine.

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15+ examples of effective content marketing from healthcare brands

I’m always interested in effective content that comes from industries traditionally seen as quite 'dry'. IBM’s content marketing strategy is a good example of this. 

This time I’m going to focus on the healthcare industry. Like it or not, healthcare is a highly competitive market in which attracting 'customers' is a high priority. But marketing efforts among these organisations has not always kept up with the standard in other industries. 

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How the top five UK ecommerce brands use YouTube

A few weeks back I wrote a post about how the top five UK ecommerce brands use Pinterest

As you can probably tell by reading some of my posts I’m a sucker for video content, so today I’m going to be focusing on those same brands but looking at their activity on YouTube.

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Eight examples of effective emotional video content

It’s no secret that appealing to people’s emotions is one of the best ways to get them to engage with your content, and one of the best ways to create an emotional experience is through videos.

As it’s Friday, and sunny, and I’m nervously wondering whether I’m going to make it out the other side of my impending stag weekend with a single shred of dignity intact, let’s take a look at some lovely emotional video content.

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Why Kraft's content strategy generates 1.1bn impressions a year

Last week I wrote about IBM’s content strategy and why I think it’s one of the best I’ve seen from a tech company. 

I find it interesting to focus on individual brands to see if there’s anything to be learnt from what they’re doing content-wise, and this time I wanted to cover the Creme Egg-ruining food giant Kraft.

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20+ digital marketing stats from APAC in June 2015

It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.

June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.

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Why IBM's content strategy hits the mark

Content marketing can be a tricky area for brands whose products or services are not traditionally seen as ‘sexy.’ But IBM has turned that idea on its head and produced some of the most exciting content I’ve seen in any industry.   

In this post I’m going to take a look at some of the best examples of IBM’s content, and why I think this company’s strategy is so effective.

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