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Posts tagged with Web Design

car logos

Automotive online: the Japanese big three at a glance

I thought I'd take a whirl through the UK websites of the Japanese big three automotive companies.

What do Nissan, Honda and Toyota's websites handle like for first timers?

Well, they might be known as the big three, but it's the big two and a half as far as web design is concerned.

For some detail on automotive and social media, check out these posts.

2 comments

18 sensational online sound and music experiences

What's that noise?

When so much attention is paid to the visual art of web design and the wonderful possibilities that HTML5, CSS3 and jQuery affords, often sound design is forgotten or overlooked. 

Then again, there are few more annoying things in the online world than obtrusive sound effects or autoplaying music blaring out when you least expect it, especially when you’re likely to be listening to your own choice of music anyway.

Much like in filmmaking, the mark of good sound or scoring in web design is that you don’t necessarily notice it. The sound should complement or enhance the visual, but never upstage it.

What of those sites that make the sound as integral a part of the experience as the visual? What about the sites that say loudly and proudly “put on your headphones and turn it up loud”? Well they demand your listening pleasure.

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warby parker on mobile

15 features of 11 great mobile sites

Well, this post does what it says on the tin.

Some sites are mobile sites (m dot) and some are responsive.

For more information on mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.

And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th.

3 comments

Six more tips to attract and keep older web users

You would not knowingly ignore 80% of the online market in the UK, would you? 

Yet many websites, generally designed by younger people, forget that older consumers may not share their abilities or tastes. So their websites probably don't work as well as they should for the growing army of silver surfers.

However, designing to cater for the aging population is not always straightforward. Last year, Econsultancy’s David Moth spelt out six sensible tips ranging from increasing the font size to avoiding major navigation changes

As a senior facing yet another birthday (is it really a year since the last one?) I have six more tips to help younger designers appeal to that increasingly wealthy post-kids generation with time and money on its hands.

5 comments
made.com homepage

What I love about Made.com: 1,600 words and 24 pictures

From an interactive value proposition to brilliant product descriptions, there's much to love at Made.com.

I was taking a look around the site and kept stumbling on things that I consider to be best practice in ecommerce from this pureplay 'direct to designer' store.

Take a look at what I found and see if you feel the same way.

5 comments
decision theory diagram

Six experiments in decision theory that show how marketers can use psychology

Digital psychology is increasingly influencing digital strategy.

I'm not going to define what digital psychology means here, though there is an academic discipline of cyber psychology.

But let's take a look at some experiements in decision theory that can be applied to marketing online.

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woman laughing alone with salad

Does mobile mean the end of photography in web design?

More and more we are used to slick mobile websites that focus on functionality above all else, and quite right, too.

Arguably when we visit web entities we have less patience than ever before.

Certain generations are starting to build up some serious hours of learning online, navigating websites, social networking and getting stuff done. These users are developing an innate understanding of web design, even if subconscious.

What this means is that the online world is fast finding its own feet, its design conventions, when viewed as a channel for interaction and productivity, not just information dissemination. It's no longer apeing traditional media. Just take a look at Google's Material Design.

So, I'm going out on a limb to say this means photography is becoming rarer online. Here are some examples of why and where.

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LA

30 little things I love about the new Virgin America website

Virgin America's new website manages to turn booking a flight into a joyous process.

That tells you all you need to know about how good this website is.

Here I've picked out 30 good bits. I urge you, of course, to read this post, but go and check out the website yourself for some great design inspiration.

6 comments

The A to Z of mobile marketing: 26 trends to inspire you

2014 is another exciting year for mobile.

With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high.

This is the definitive A to Z guide to mobile marketing and commerce. Enjoy...

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minimalist

Five influencers of clean and simple web design in publishing

Designing usable and enjoyable experiences for people online, across devices, is defining business change.

It's no surprise then that some of the most visited posts on the Econsultancy blog concern web design.

Chris Lake has traditionally written about web design trends for the year, with eight of his 18 trends for 2014 pointing towards minimalist design.

These were flat UI, mobile first, minimalist navigation, monochrome and hypercolour (perhaps summed up as high contrast), cards and tiles, bigger images and fixed position content.

I wanted to write a simple post highlighting key examples of clean and simple web design from publishing.

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44 reasons why people don't trust your website

Why do people trust - or distrust - a website? What is it about the content, the design choices, or the usability of a website that makes it seem untrustworthy?

Last month I spotted this great thread on reddit, where people explained what makes them trust / distrust company websites. I thought I’d extract some of the suggestions, and a few quotes, and I’ve added a bunch of my own.

The usual caveats apply: all rules are there to be broken, and our own website needs to be improved.

No doubt there are a lot of other reasons, so by all means leave a comment below if I've missed something. 

13 comments
le coq tennis

Six of the best image-led ecommerce sites

Not everybody loves a hero image or a carousel. But imagery is a continuing trend in ecommerce.

Whilst brands don't want to compromise load times, the increasing uptake of tablets and their use for shopping means that images can help a site stand out.

A browsing experience is a lot more fun, and arguably realistic, with some big imagery thrown in.

Here are six websites that hit those retina-popping notes of colour on their homepages and beyond.

3 comments