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Posts tagged with Video

Web 2.0 is changing the content battlefield

It used to be that there was this top down content pyramid in operation (operated by traditional media and the big online players), where the quantity and quality of news / content was controlled by relatively fewer organisations. 

This is changing rapidly, becoming flatter and more diverse (we’re not really interested in the why’s right now), which can either be seen as an opportunity or a threat. Organisations that embrace this change are going to benefit (think Murdoch buying MySpace), so the question then becomes how one capitalises on the opportunity...

Let's look at some of the key strategic issues to consider.

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You know when you've been viralled

Ben Metcalfe reports British TV channels are now showing a Welsh spoof of the increasingly-infamous Sony Bravia commercial.

For the sunny slopes of San Francisco and an avalanche of bouncing balls, swap with the hills of Swansea and a cascading torrent of fruit, complete with that beautifully sleep-inducing Jose Gonzalez backing track.

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