{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Video Embeds

Why embedded videos in email marketing don't work

If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it's that people have a voracious appetite for video.

It should be no surprise then that more than four out of every five marketers plans to use video in their email campaigns in the future.

2 comments
dollar-shave-club-pushing-warehouse-leader

96% of consumers find video useful when buying online

Online video is increasing in importance and effectiveness when it comes to purchase decisions.

Nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.

This research comes from a new study by Animoto, designed to explore how online video impacts consumer decisions and drives brand engagement for small businesses. 

I discussed the power of video embedded landing pages a few months ago in 10 excellent video-embedded landing pages

Video is one of the best and most persuasive of all visual tools as it’s capable of delivering large amounts of information quickly and succinctly. Especially if it's about a new service or product.

Videos also increase the length of a visitor’s stay. If you feature your own face, or the face of an employee in a video, a visitor is more likely to trust you. Videos can help strengthen your online presence, and videos can also help you rank higher in SERPs.

1 comment