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Posts tagged with User Experience Design

AO vs. EE: comparing the 'best' and 'worst' ecommerce sites

Which surveyed more than 10,000 UK online shoppers and asked them to rate their experiences on ecommerce sites in the first six months of 2015.

I thought it would interesting to compare the first place (white goods retailer AO.com) and last place (telecoms brand EE.co.uk) sites to see why they faired so differently.

3 comments

Matalan targets online market with Matalan Direct: site review

Discount retailer Matalan has recently launched its online-only home brand, Matalan Direct.

I thought I’d play around with the site to see what works and what doesn’t, and if there’s anything I could learn from it. 

7 comments

Q&A: Andy Budd on the current state of UX design

Traditional thinking dictates that designers create the products and marketers sell them.

Then along came Apple and its beautifully designed products that practically sold themselves with almost zero marketing effort.

What came next was a huge amount of mediocre products needing ever-increasing budgets in order to highlight differences and features that may not have existed in the first place.

User experience designer and CEO of Clearleft Andy Budd believes that product and marketing teams need to work closer together and that the relatively new field of User Experience Design is the glue to achieve that.

I spoke to Andy Budd about all matters relating to UX last week. 

Andy Budd is also one of the speakers at Econsultancy's Festival of Marketing in November. Our two day celebration of the modern marketing industry also featuring speakers from LEGO, Tesco, Barclays, FT.com and more.

2 comments

The essential secret to successful user experience design

For many, user experience design is about creating interfaces that are easy for users to understand and navigate.

However, this isn’t what lies at the heart of a good user experience.

3 comments