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Posts tagged with Usability

nespresso logo

13 UX improvements Nespresso should make to its ecommerce customer journey

Every writer knows that when the well of ideas runs dry, co-opting your own life story is perfectly acceptable.

So, as the new owner of a Nespresso machine, I thought I'd test out the coffee pod subscription ecommerce journey.

Here are some improvements the coffee giant could make.

1 comment
Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

screwfix site

Five UX lessons retailers can take from Screwfix.com

Screwfix has recently upgraded to a responsive website.

Looking through the site, it occurred to me how much ecommerce retailers in other sectors can learn from hardware retailers that have been traditionally catalogue-based.

Here are a few features worth considering.


Six reasons I love Zara.com (and a few reasons I don't)

There aren't hundreds of bells and whistles on Zara.com.

But it's a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store).

Here are six reasons why.

tinder logo

How Tinder has changed ecommerce

Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn. 

As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps.

This has kicked off a UX and design phenomena rapidly becoming known as 'Tinderisation'.


Why does Chinese web design look so 'busy'? Part two

We recently did a brief analysis about why Chinese websites look 'busy' to people who are used to Western design.

What was originally intended as a light-hearted post to point out the difference between Chinese and Western sites inspired debate both on our site and off.

newton by blake by paolozzi

How The British Library handles information architecture & ecommerce

In some ways, the notion that an institution like the British Library has to market itself at all is fairly new. 

Indeed, my step father wrote a paper on exactly that topic (marketing is a family affair, you know).

But not only does the British Library have to create 'customer value', it has to do so online, casting as wide a net as possible and relying on its website to engage and even convert(!).

With the aid of analysis from its brilliant blog, let's have a look at the British Library's improvements to website information architecture.


Q&A: Jakob Nielsen on RWD, Google and the best ways to test your website

Jakob Nielsen has been dubbed the 'king of usability' and has been helping to make the web easier to use for more than a decade. 

I had the pleasure of speaking to him yesterday, and we discussed the progress of usability, the challenges of providing a great experience across different devices, and the best methods for testing sites. 

bbc earth

BBC Earth: seven web content trends to notice

BBC Earth showcases some of the content trends the Beeb has been championing in the revamp of its site.

I've taken a quick shufty through these lovely webpages in an attempt to find exactly what these design trends are.

See if you agree.

1 comment
volkswagen website

Five simple website features that make Volkswagen stand out

I've written about car manufacturers' websites before and found most to be lacklustre.

They sort of do the job but are confusing and don't look particularly elegant (see the German and Japanese big three). Volkswagen, however, has a great website - I've previously picked out its homepage for its simple messaging.

I thought I'd highlight five more features on Volkswagen's website that other car manufacturers would do well to emulate. Here goes...

car logos

Automotive online: the Japanese big three at a glance

I thought I'd take a whirl through the UK websites of the Japanese big three automotive companies.

What do Nissan, Honda and Toyota's websites handle like for first timers?

Well, they might be known as the big three, but it's the big two and a half as far as web design is concerned.

For some detail on automotive and social media, check out these posts.


Ecommerce main category page layout: Where to place key elements and why

Due to the popularity of the article titled, 'Ecommerce product pages:  where to place 30 elements and why', a sequel has (finally) been written.

The focus now turns to the main category page, which is used in ecommerce to give shoppers access to a range of products such as 'menswear' before they drill further down to find specific items (e.g. socks, jeans).

This article will add value if you:

  • Have little confidence in your current main category page layout. 
  • Are in the process of redesigning your website and need guidance on the main category page.
  • Are bombarded with differing opinions on how the main category page should be laid out by stakeholders, vendors (designs, UX teams) and would like an unbiased opinion.