Posts tagged with Tv

Is the end of marketing really nigh?

In an FT opinion piece today, Maurice Saatchi, of all people, signals "The strange death of modern advertising" - the headline of an obituary for marketing.

Changing consumption habits brought about by an explosion in digital content, the breakdown of communal media consumption and the resulting erosion of attention spans are killing off the old-style industry, says the ad agency founder.

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