Posts tagged with Tv

the matrix: what if i told you you can engage a tv audience

Twitter and TV: ignore the stats and focus on best practice

In this post, bear with me and you’ll get a couple of case studies and some best practice from brands using TV and promoted tweet tie-ups.

Before I give you the fun stuff, I want to say that best practice is all that matters. Ignore all the stats about engagement and sales uplift.

I don’t usually advocate ignoring stats, but as B2B marketing and service industries now pervade major cities of the developed world, we are awash with stats. And stats that claim to explain general concepts, such as generic increase in purchase intent after viewing a promoted tweet that references TV, are not helpful to you.

Yes, these stats succinctly explain the perceived benefits of advertising on Twitter, but like all data, it’s only that which directly pertains to your company that is of use.

There’s no point examining averaged trends when what you’re interested in is your business. Being blinded by amazing engagement stats will mean you don’t think properly about your campaigns. The last thing you want to do is drip out a poorly conceived set of promoted tweets and have faith they will deliver ROI.

The success of your marketing and advertising is dependent entirely upon detail; detail that’s way more granular than simply what channels you decide to advertise in.

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doctor who

Doctor Who starring you! The BBC launches awesome new Facebook app

The BBC has launched a new Facebook app, allowing you to play the next Doctor Who, inserting your name and mugshot into the opening credits.

HTML5 video technology is used and accounts for the very slick results.

The app is fronted on the main Facebook page and ties in to the fiftieth anniversary of the Doctor and the celebratory episode airing on November 23.

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First direct’s platypus: is humour still a risk?

‘Firstdirect is like the platypus of banks, a little bit different’. This is correct, and the ad can be considered a televisual success.

However, online, apart from a well-deployed and anonymous teaser video, the campaign’s lack of fecundity is its main similarity with the platypus. 

I’ve had a little look at this curate’s egg of a campaign, with some good and bad bits revealed.

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A bombshell from Kia: Lady Gaga, Twitter, YouTube, Shazam and the VMAs

Kia has produced one of the year's most memorable adverts, and with the use of Lady Gaga, Twitter, the VMAs and Shazam, the brand looks set for some great 'traction'.

The advert featuring Lady Gaga’s new single, Applause, and a handful of America’s Next Top Model cast members premiered during the MTV Video Music Awards (VMAs) show on 25th of August, racking up 10.1m live viewers.

The Kia Soul demographic fits well with that of the VMAs. With many first-time drivers tuning in, the moderately priced and trendy car was a hit, as seen by some of the many tweets.

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The coming age of Twittervision

For over 65 years, the $70bn TV industry has been traded on one currency...now all that is about to change.

Twitter's Vice President Joel Lunenfeld recently appeared on a Bloomberg TV segment to discuss the findings of a study linking tweets to live TV, and more importantly for his shareholders, to announce a new partnership and ranking method devised with Nielsen.

The two behemoths want to make watching TV with Twitter (see:second screen experience) 'even better for you, the TV fan,' according to Twitter's blog post on the announcement.

What does this coming new age of measurement mean for marketers and what can you do now to prepare? Read on to find out.

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The changing face of narrative in content marketing and campaigns

The importance of content marketing in a world inundated with data is becoming increasing apparent. In fact, if you aren't doing it, the money and time spent on what you are producing is frankly a waste. Content is now a vital part of search as marketers move away from thinking only in an overabundance of keywords. 

But what about story and the future of narrative? We looked back at a couple of the videos from our recent JUMP conference that highlighted the importance of story and looking at new ways to create it.

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The Twitter landscape of 2013: recommendations for brands

As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.

A Brandwatch report, which has studied over 10,000 random tweets has established some key trends that will impact the way we use Twitter in 2013.

The results, which analysed brand mentions and consumer voice, are especially important for brands to understand Twitter as a communication channel. 

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How social media is impacting Australian TV viewing habits

A new Yahoo!7 survey has revealed that social media is playing an increasingly larger role in influencing the television viewing habits of Australians.

The second annual Social TV Survey polled more than 7,000 online Australians late last year and found that almost half of the respondents (43%) used social media while watching television. 

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All the facts about Twitter's mobile users: infographic

Of all the major social networks, Twitter is perhaps the one that is most inherently suited to mobile due to the transient nature of 140 character tweets.

Of course that doesn’t necessarily mean that it has been any more successful than the others in coming up with a coherent policy for monetising its mobile apps.

But even so, this infographic shows just how much potential lies in Twitter’s mobile platform. The social giant has more than 10m users in the UK, of which 80% access the network using a mobile device.

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Nine questions every CMO should ask their mobile strategist

With a recent study showing that only a tiny 14% of CMOs are happy with their mobile strategy we thought it was about time people start asking questions about their brand in mobile. 

Mike Philips (Strategist) and I put together nine questions that every CMO should ask their mobile strategist.

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Is Twitter transforming the way we watch TV?

Social media monitoring company Brandwatch has recently undertaken a study to unveil how Twitter is transforming the way we watch TV.  

The study, which analysed Twitter conversation during 50 of the top UK and US TV shows has highlighted a number of key TV ‘dual screen’ behaviours.

It has outlined the TV shows are taking full advantage of their Twitter presence in order to grow and retain a loyal customer following.

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Stats: Twitter's relationship with TV revealed

There was a huge amount of buzz last year around the inevitable rise of connected TV, which sounded great but rather ignored the fact that viewers were already using their smartphones to interact with what they were watching.

New apps like Zeebox have achieved huge success by allowing people to share their TV viewing experience with others, but Twitter and Facebook remain as two of the main ways of talking about TV.

To highlight the depth of this link, Twitter has published a new report revealing some of the ways in which consumers use the social network to engage with TV shows.

Here are some of the most interesting stats and cases studies, but for more information on this topic checkout our Twitter for Business Best Practice Guide and this blog post on what can we learn from the top five retail brands on Twitter.

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