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Posts tagged with Trends

20 experiential web design trends for 2012

Web design by its very nature continues to evolve, as it must, to make the most of modern browsers and the likes of HTML5, CSS3 and JQuery, and to provide a wonderful user experience for tablet and smartphone owners.

Nowadays there is plenty of opportunity to stand out from the crowd, by being ahead of the curve, or by embracing new techniques that can help you to improve the performance of your website.

So I thought I’d round up some of the more recent trends in experiential web design. I say ‘experiential’ because I’m less interested in seeing whether drop shadows have made a comeback. 

The focus of this article is primarily about the aspects of web design that directly affect the user experience, rather than particular stylistic trends to do with the look and feel.

Great designers understand how to design for user interaction, and how to encourage new user behaviours and habits. World-class designers introduce emotion and have fun along the way. 

Some of these trends aren’t just-out-of-the-oven new, but they’re in here because they’ve become adopted by the mainstream. I have included other design features because they rock, and I’d like to see them on more websites.

It’s worth pointing out that user experience professionals are on the fence about some of these things. Do leave a comment if you feel strongly, one way or another, and be sure to let me know what I’ve missed.

23 comments

AddThis sharing trends: infographic

We've heard from Google, YouTube and eBay, even Facebook a few weeks back, but now it's the turn of AddThis to reveal its 'most shared' social networks, devices and topics.

Probably the best known of the 'sharing button' services, AddThis' infographic is based on over 11m downloads, 1.2bn users and spans 350 different services.

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Making sense of the B2B marketing mix

We recently launched our first B2B Internet Statistics Compendium, which sits separately from our main Internet Statistics Compendium and aims to make it easier for B2B marketers to find the relevant information needed to make sense of an increasingly complex and fast-changing marketing landscape.

There has been a great amount of B2B-focused marketing data published during recent months. In a sector which is becoming increasingly dependent on reaching out to new business across multiple channels, it has never been more important to get the mix right. 

Here are some key B2B marketing trends to keep an eye on...

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Why aren't you using animation, yet?

Why aren’t you using animation yet?

Animation is often overlooked when planning a marketing campaign, meaning that many organisations can miss out on using this powerful tool.

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Q&A: Samih Toukan, CEO of Jabbar Internet Group

Samih Toukan is Chairman and CEO at Jabbar Internet Group, the leading group of internet sites and web properties in the Middle East and North Africa.

In 2000, along with Hussam Khoury, Samih founded the Arab Internet services company, Maktoob as the world's first Arabic / English email service provider.

Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services. 

I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...

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Future of Digital Marketing

“Brand Everywhere” – the next big thing in digital marketing?

At Econsultancy’s 2010 ‘Future of Digital Marketing’ conference the main emerging theme was ‘Data is the new oil’. At the 2011 conference, held two days ago in London, for me the main theme is what I’m calling “Brand Everywhere”. 

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Are you practising advanced SEO in 2011?

I'm moderating the SEO roundtable discussions at the upcoming Econsultancy Digital Cream where client-side marketers discuss approaches to improve their digital marketing. 

On the SEO table, the discussion naturally turns to "Advanced" SEO tactics. So to prepare for the event, I'm currently thinking through what is Advanced SEO and what is new for SEO in 2011.

This is a preview of what I think the major issues are to succeed with SEO in 2011 and I'll share what we discuss at the event afterwards.

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Optimism and uncertainty in media: the C-suite looks to the future

Media Growth Trends Cover

A new study by Econsultancy explores the opportunities and challenges in media and publishing using feedback from nearly 500 media company CEOs and senior executives.

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Social gaming trends for 2011

Social gaming exploded last year. More consumers are now playing these sorts of games online, and brands (ranging from SMEs and local businesses to blue-chips and multinationals) are beginning to invest in this space.

The sector is now worth close to £1bn, and is expected to show further growth in 2011.

This post, which coincides with the launch of our Social Gaming Smart Pack, contains a brief overview of social gaming, why it's important, and how it can be used for marketing.  

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17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein

Following are my personal views on what will be interesting and important in the world of digital marketing and e-commerce for 2011. 

I haven’t given extensive justification for any of these. It’s just what I feel to be likely from my many conversations with industry influencers.

I’d be very interested to hear your thoughts, or feel free to post a link to your own predictions.  

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The year in email marketing: the experts' view

I've been asking some of our email marketing guest bloggers about what they see as the major trends in 2010, and their predictions for email in 2011... 

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The year in search: the experts' view

I've been asking some of the UK's search experts about the most significant events of 2010, and their predictions for next year...

4 comments