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Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.
I haven’t spent too much time on giving extensive justification for any of these; they are based largely on the many conversations I have with industry influencers and practitioners.
Many are really just notes, or bullet points, but I’ve tried to give links to further information if you want to delve deeper. They are in no particular order though I’ve started with the more ‘strategic’ stuff.
As ever, I’d be very interested to hear your thoughts, or feel free to post a link to your own trends or predictions.
As 2012 is officially over and we've now welcomed in another year, we reached out to a few industry professionals to see what their thoughts are for the year ahead. As we had so many great responses, we have made a series of posts that will come out over the month of January.
To start everything off, we're looking at the future of mobile and what companies need to have in their strategic approaches in 2013.
2013 is here and while the global economy has been a source for concern since the global Great Recession, many believe that tech and digital-heavy markets will continue to thrive in the coming year.
That's good news whether you're a digital marketer, developer, designer or entrepreneur, but the devil is always in the details and it's usually easier to capitalize on an opportunity if you can spot it early.
Web design by its very nature continues to evolve, as it must, to make the most of modern browsers and the likes of HTML5, CSS3 and JQuery, and to provide a wonderful user experience for tablet and smartphone owners.
Nowadays there is plenty of opportunity to stand out from the crowd, by being ahead of the curve, or by embracing new techniques that can help you to improve the performance of your website.
So I thought I’d round up some of the more recent trends in experiential web design. I say ‘experiential’ because I’m less interested in seeing whether drop shadows have made a comeback.
The focus of this article is primarily about the aspects of web design that directly affect the user experience, rather than particular stylistic trends to do with the look and feel.
Great designers understand how to design for user interaction, and how to encourage new user behaviours and habits. World-class designers introduce emotion and have fun along the way.
Some of these trends aren’t just-out-of-the-oven new, but they’re in here because they’ve become adopted by the mainstream. I have included other design features because they rock, and I’d like to see them on more websites.
It’s worth pointing out that user experience professionals are on the fence about some of these things. Do leave a comment if you feel strongly, one way or another, and be sure to let me know what I’ve missed.
Probably the best known of the 'sharing button' services, AddThis' infographic is based on over 11m downloads, 1.2bn users and spans 350 different services.
We recently launched our first B2B Internet Statistics Compendium, which sits separately from our main Internet Statistics Compendium and aims to make it easier for B2B marketers to find the relevant information needed to make sense of an increasingly complex and fast-changing marketing landscape.
There has been a great amount of B2B-focused marketing data published during recent months. In a sector which is becoming increasingly dependent on reaching out to new business across multiple channels, it has never been more important to get the mix right.
Here are some key B2B marketing trends to keep an eye on...
Animation is often overlooked when planning a marketing campaign, meaning that many organisations can miss out on using this powerful tool.
Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services.
I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...
At Econsultancy’s 2010 ‘Future of Digital Marketing’ conference the main emerging theme was ‘Data is the new oil’. At the 2011 conference, held two days ago in London, for me the main theme is what I’m calling “Brand Everywhere”.
I'm moderating the SEO roundtable discussions at the upcoming Econsultancy Digital Cream where client-side marketers discuss approaches to improve their digital marketing.
On the SEO table, the discussion naturally turns to "Advanced" SEO tactics. So to prepare for the event, I'm currently thinking through what is Advanced SEO and what is new for SEO in 2011.
This is a preview of what I think the major issues are to succeed with SEO in 2011 and I'll share what we discuss at the event afterwards.
A new study by Econsultancy explores the opportunities and challenges in media and publishing using feedback from nearly 500 media company CEOs and senior executives.
Social gaming exploded last year. More consumers are now playing these sorts of games online, and brands (ranging from SMEs and local businesses to blue-chips and multinationals) are beginning to invest in this space.
The sector is now worth close to £1bn, and is expected to show further growth in 2011.
This post, which coincides with the launch of our Social Gaming Smart Pack, contains a brief overview of social gaming, why it's important, and how it can be used for marketing.