Posts tagged with Travel

How do tourism boards entice different travellers with one marketing campaign?

It’s difficult to sum up or sell a destination. 

More often than not, places mean different things to different people, holding appeal based on personal preferences or interests.

sidewalk labs

How do you market a city? Why place marketers have to be smarter than ever with digital content

How do you market a city?

Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous 'brands' and reach customers in a crowded market?

The Hong Kong Tourism Board on chatbots, content strategy and AI

Ahead of her speaking slot at Travel Technology Europe later this month in London (details here), we caught up with Samantha Markham, Digital Marketing Manager, UK & Northern Europe at the Hong Kong Tourism Board.

Markham gave us an insight into her view of evolving customer experiences in travel, from diversification to chatbots.

Four key digital trends impacting travel and hospitality brands

The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best all-round ‘experience’.

In fact, this emphasis on customer experience is so high that it has now collectively overtaken customer acquisition as the biggest business priority in travel.

How to use emoji to boost hotel marketing

Emoji seems to be the digital language de jour.

If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth celebration of World Emoji Day, or the coming theatrical release of The Emoji Movie, a full-length, animated feature about the adventures of anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less).

juliane

A day in the life of… Assistant PR Manager for VisitScotland

It’s time for a new Day in the Life, which this week comes from Assistant PR Manager for VisitScotland, Juliane Frank. Here’s a run-down of her typical working day.

If you are looking for new opportunities yourself, you can also check out the Econsultancy jobs board

How VisitScotland is transforming the traditional tourist body

In today's crowded travel market, promoting a city as the ideal destination can be a hard enough sell. Promoting an entire country takes it to a whole new level.

I recently spoke with Charlie Smith, director of marketing and digital at VisitScotland, to get an insight into the biggest challenges facing a national tourist body.

How airline brands are improving customer experience in-flight

Cramped seats and stale peanuts used to be the hallmark of most airlines. 

Today, the state of air travel isn’t quite so depressing – even if some budget airlines stand by their dedication to no-frills ‘efficiency’. 

clair o'neill

A day in the life of... marketing manager for a boutique hotels website

Haven't we all wondered what is must be like to work in luxury travel, putting in the hard graft to review secret hideaways across the world?

Is it all white beaches and daiquiris for travel marketing teams? Clair O'Neill, marketing manager at i-escape, tells us about a typical day in her working life.

vw camper

Three ways language can affect conversion rates on travel sites

From cheap flights to positive reviews - there are a number of obvious factors that can influence whether or not someone books a trip online.

One thing that might not spring to mind is the language used by the travel brand in question.

How Shakespeare’s Globe used proximity marketing to increase ticket sales

For the millions of tourists who visit London each year, seeing a West End show is usually at the top of the ‘must-do’ list.

Unsurprisingly, this poses a big challenge for small or more traditional theatres – those that lack the marketing budget behind bigger productions.

How travel brands are capitalising on YouTube adventure search trend

A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.

For travel brands, this means greater opportunity to engage and capture consumer interest.