Posts tagged with Topman

topman

Topman vs. Next: who has the best purchase journey UX?

Why am I comparing two well-known fashion retailers and their ecommerce sites?

Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout.

So, I thought I'd look at two quite different fashion retailers, and see how they match up.

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creative programmatic

31 opinions on the future of programmatic advertising

Yesterday was Econsultancy's inaugural Creative Programmatic conference.

I was there, listening intently, and am delighted to bring you 31 of the most thought-provoking opinions expressed on the day.

Comments come from Topman, O2, TUI, The Telegraph, and a variety of tech companies and agencies.

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How to embrace creativity in the programmatic age

If taking the lead on trends is part of your brand identity, then it follows that Topman should offer up a crop of fresh ideas in its creative strategy as much as on its shopfloor.

Last year, while it proffered cool military and camel styles to its sartorially conscious customers, Topman applied a creative programmatic strategy to the big fashion trend of khaki.

It shot the khaki look onto five different models, each of which matched to one of the brand’s five different types of customer.

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10 useful tips and examples to boost your email signups

Successful email marketing relies on a large customer database, so attracting new signups should be a high priority for most businesses.

Research shows that around half (49%) of consumers are signed up to receive emails from between one and 10 brands, while 8% don’t receive any at all, so one of the main challenges for email marketers is getting into the inbox in the first place.

There are several tactics that brands can use to encourage consumers to signup to email newsletters, including explicitly highlighting the value of the emails through testimonials or a clear statement of subscription benefits, and using a clear signup process.

We’ve previously looked at best practices for improving email deliverability, as well as highlighting seven tips for managing email marketing campaigns.

And here are 10 tips and examples of how to improve your email signups...

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Pinterest proves to be a fruitful network for Topman

Despite its reputation for having a predominately female audience, Pinterest is proving to be a successful hunting ground for menswear brands.

New research shows that Topman has more than double the follower count of any other UK retailer and is also adding to its community faster than its competitors.

The eDigitalResearch Social Media Benchmark found that Topman has 87,959 followers, compared to 26,594 for Net-A-Porter and 24,847 for ASOS.

Pinterest has developed from a niche social network into an important marketing tool in little more than 12 months, with its focus on striking visuals and imagery making it the perfect platform for retailers and lifestyle brands.

To help brands take advantage of this opportunity, Econsultancy has published a new Pinterest for Business Guide aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest and want a deeper understanding of best practice.

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