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Posts tagged with Tech

eu flag

Could Brexit be the biggest threat to London's digital sector?

The recent Mayoral Tech Manifesto sets out proposals to continue London's development as a digital city, and has highlighted a talent shortage as its number one concern.

Though current immigration regulation is less of a concern for those businesses surveyed, the manifesto doesn't directly tackle the issue of the UK's possible exit from the EU (a central government affair).

Has the Brexit debate as yet ignored the ramifications for tech, an increasingly important industry in the capital?

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graph sowing conversion rates

Is lack of strategy really killing conversion rate optimisation?

Do you know any conversion rate optimisation nuts? It’s likely you do, and that in itself is strange.

Why should improving the efficiency of your marketing online be an acquired taste, like rugby league or larping?

One of the alarming findings of Econsultancy’s Conversion Rate Optimisation Report (in association with RedEye) is a continued strategy vacuum.

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10 trailblazing tech startups that demand your attention

Uber proved that applying new technology to an old industry is a recipe for a successful startup.

Now we’re seeing lots of new companies following suit, using technology to create all kinds of fresh and exciting business models. 

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3D printing: adding another dimension to marketing's future

There has been much hype around it but how could 3D printing be a part of marketing's future? 

Ivan Pope, Founder of Body scanning startup Shapie Me, will be presenting on this topic at next week's Future of Digital Marketing conference

In advance of this, I've been talking to Ivan about the possible uses for 3D printing, for marketing and more... 

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Can Bose create a pitch-perfect content experience?

Despite creating fantastic products and winning several Red Dot design awards in the process, BOSE isn’t often seen as a cool company.

Rarely are its designs mentioned in the same breath as Apple, or its headphones alongside young upstarts like beats.  

Despite this slight lack of street cred, Bose remains one of the strongest brands in audio, so I thought I’d check out its content to see how it fares against the competition...

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google logo

Seven big industries Google could disrupt

Google is making many companies nervous. Anything bought online that involves the collection of information naturally falls into Google's path.

Even outside of this large niche, Google is getting stuck into larger engineering projects like the self-driving car.

Let's take a look at industries ripe for disruption by Google.

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rapid adding machines

CES 2014 product launch roundup: Yahoo, wearables, Dual OS

The Consumer Electronics Show is big business. It runs in January each year, at the Las Vegas Convention Center, one of the sprawling venues for which Google provides Indoor Maps.

If you’ve never heard of CES, it’s where tons of new tech is debuted, from new tablets to robotics, new games to 3D printing.

Incidentally, CES has an interesting history that goes back to 1967. It was the place that technology such as the VCR first saw the light of day.

In the ‘90s, CES used to coincide with the AVN Adult Video awards; you must read a wonderful essay by David Foster Wallace, with lots of fascinating insight into both shows (the most popular venue at CES for a number of years was the Adult Software exhibition, but thankfully things have moved on since then, tech is even bigger business and attracts less of these crazy sideshows).

Anyway, I digress; let’s have a rundown of CES 2014 interesting product launches so far that might just affect the world of digital and marketing.

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future shop

Reinventing, or perhaps just finessing, retail for 2014

What do customers want in a multichannel experience and how will technology help deliver it in 2014?

Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge.

Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers to retailers hoping to stay on consumer trend for buying habits.

Here are the best bits:

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old machine

Legacy technologies still the biggest headache for the C-Suite

Agility, however you want to define it, should help to speed up iteration and therefore increase profit and customer satisfaction.

The working methods agility predicates may also help to increase staff satisfaction.

It can be argued that agility is achieved through innovation:  setting aside some time to focus on ideas that may not be central to the core business. At the moment, I’d argue innovation isn’t particularly widespread, as many organisations’ attitude towards it is ’70:20:that’s not what we pay you for'.

Indeed, the double whammy of the recession and many governments’ subsequent focus on ‘the need for efficiency savings’ has set a tone that makes innovation even riskier.

The fact is though, fortune favours the brave, and in times of economic hardship (darn it, I’ve slipped into bureaucratese), those that spend money adapting to a surfeit of new and relevant technologies may well see success.

But what about all those non-innovating, anti-Eric-Schmidt business leaders? They must be struggling with something. They aren’t wilfully blind. Perhaps legacy technology and the difficulty of extricating an organisation from its knotted innards is what’s holding some business leaders back.

Ahead of our first Digital Transformation Leaders' Conference, I wanted to mull over technology.

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Earth

How do we bring the next billion people online?

This was the question framing the first talks at #Wired13 on Friday. There’s no question of the change the internet can affect for the developing world, but what hurdles are there before more wide scale adoption?

Speakers from three massively innovative companies, two producing hardware and one an operating system, gave their views on the democratization of technology, and indeed knowledge itself.

I’ll give a brief overview of each talk, to explain three different aspects to the challenge of putting the next 1bn online.

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classroom

The digital classroom: how tech has changed the way we learn

Following a Forbes piece in which a teacher proclaims he avoids turning a computer on during class time, and that face-to-face is key I thought I’d explain why all that is wrong.

Below are five examples of technology or digital in the classroom that really make life easier for both the teacher and student.

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Hera and Athena clasping hands.

Outsourcing tech: three steps to finding your technical partner for 2013

In the past few years, companies and brands’ digital ambitions have grown. 

More and more sites and apps are being built for longevity, and customers increasingly want fast and functional websites that are both reliable and easy to use.

All of this has meant that in-house technical teams have seen their remits broadening and their capacities stretched. Now, as well as working on complex creative concepts, they’re expected to deliver the support and maintenance to sustain these technical builds.

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