Posts tagged with Tech

chief martec 5000

Martech for operational excellence: How to build your 'productivity stack'

According to a prediction in 2016 from Gartner, chief marketing officers (CMOs) would spend more on technology by 2017 than chief information officers (CIOs).

While that prediction may have seemed far-fetched at the time, today, in more than 30% of organisations, at least some aspects of sales, IT and customer experience now report to the CMO.

0 comments
uGrow

The tech & CX challenge: Playing safe doesn't cut it any more

Over the last 10 years, businesses have changed dramatically. Gone are the days when companies decided who they communicated to, when they communicated and where they communicated.

Customers now want to do things in whatever way is easiest for them, and with this type of expectation growing, businesses are no longer calling the shots when it comes to customer wants and needs.

0 comments

Do startups and small businesses really need a CTO?

Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.

However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don't have the money to compete in a cutthroat jobs market.

0 comments

What does the digital agency of the future look like?

Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.

In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.

1 comment
brandz

The week in digital (in five minutes)

Been too busy at work to catch up on this week's digital news?

This is my attempt to bring you the stories that only the most discerning need know about.

Enjoy.

0 comments
micro bit

The week in digital (in five minutes)

It's your weekly digital roundup.

Everything you need to sound like you know what you're doing.

0 comments
eu flag

Could Brexit be the biggest threat to London's digital sector?

The recent Mayoral Tech Manifesto sets out proposals to continue London's development as a digital city, and has highlighted a talent shortage as its number one concern.

Though current immigration regulation is less of a concern for those businesses surveyed, the manifesto doesn't directly tackle the issue of the UK's possible exit from the EU (a central government affair).

Has the Brexit debate as yet ignored the ramifications for tech, an increasingly important industry in the capital?

3 comments
graph sowing conversion rates

Is lack of strategy really killing conversion rate optimisation?

Do you know any conversion rate optimisation nuts? It’s likely you do, and that in itself is strange.

Why should improving the efficiency of your marketing online be an acquired taste, like rugby league or larping?

One of the alarming findings of Econsultancy’s Conversion Rate Optimisation Report (in association with RedEye) is a continued strategy vacuum.

5 comments

10 trailblazing tech startups that demand your attention

Uber proved that applying new technology to an old industry is a recipe for a successful startup.

Now we’re seeing lots of new companies following suit, using technology to create all kinds of fresh and exciting business models. 

6 comments

3D printing: adding another dimension to marketing's future

There has been much hype around it but how could 3D printing be a part of marketing's future? 

Ivan Pope, Founder of Body scanning startup Shapie Me, will be presenting on this topic at next week's Future of Digital Marketing conference

In advance of this, I've been talking to Ivan about the possible uses for 3D printing, for marketing and more... 

1 comment

Can Bose create a pitch-perfect content experience?

Despite creating fantastic products and winning several Red Dot design awards in the process, BOSE isn’t often seen as a cool company.

Rarely are its designs mentioned in the same breath as Apple, or its headphones alongside young upstarts like beats.  

Despite this slight lack of street cred, Bose remains one of the strongest brands in audio, so I thought I’d check out its content to see how it fares against the competition...

1 comment
google logo

Seven big industries Google could disrupt

Google is making many companies nervous. Anything bought online that involves the collection of information naturally falls into Google's path.

Even outside of this large niche, Google is getting stuck into larger engineering projects like the self-driving car.

Let's take a look at industries ripe for disruption by Google.

11 comments