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Posts tagged with Tech

Do startups and small businesses really need a CTO?

Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.

However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don't have the money to compete in a cutthroat jobs market.


What does the digital agency of the future look like?

Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.

In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.

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The week in digital (in five minutes)

Been too busy at work to catch up on this week's digital news?

This is my attempt to bring you the stories that only the most discerning need know about.


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The week in digital (in five minutes)

It's your weekly digital roundup.

Everything you need to sound like you know what you're doing.

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Could Brexit be the biggest threat to London's digital sector?

The recent Mayoral Tech Manifesto sets out proposals to continue London's development as a digital city, and has highlighted a talent shortage as its number one concern.

Though current immigration regulation is less of a concern for those businesses surveyed, the manifesto doesn't directly tackle the issue of the UK's possible exit from the EU (a central government affair).

Has the Brexit debate as yet ignored the ramifications for tech, an increasingly important industry in the capital?

graph sowing conversion rates

Is lack of strategy really killing conversion rate optimisation?

Do you know any conversion rate optimisation nuts? It’s likely you do, and that in itself is strange.

Why should improving the efficiency of your marketing online be an acquired taste, like rugby league or larping?

One of the alarming findings of Econsultancy’s Conversion Rate Optimisation Report (in association with RedEye) is a continued strategy vacuum.


10 trailblazing tech startups that demand your attention

Uber proved that applying new technology to an old industry is a recipe for a successful startup.

Now we’re seeing lots of new companies following suit, using technology to create all kinds of fresh and exciting business models. 


3D printing: adding another dimension to marketing's future

There has been much hype around it but how could 3D printing be a part of marketing's future? 

Ivan Pope, Founder of Body scanning startup Shapie Me, will be presenting on this topic at next week's Future of Digital Marketing conference

In advance of this, I've been talking to Ivan about the possible uses for 3D printing, for marketing and more... 

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Can Bose create a pitch-perfect content experience?

Despite creating fantastic products and winning several Red Dot design awards in the process, BOSE isn’t often seen as a cool company.

Rarely are its designs mentioned in the same breath as Apple, or its headphones alongside young upstarts like beats.  

Despite this slight lack of street cred, Bose remains one of the strongest brands in audio, so I thought I’d check out its content to see how it fares against the competition...

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google logo

Seven big industries Google could disrupt

Google is making many companies nervous. Anything bought online that involves the collection of information naturally falls into Google's path.

Even outside of this large niche, Google is getting stuck into larger engineering projects like the self-driving car.

Let's take a look at industries ripe for disruption by Google.

rapid adding machines

CES 2014 product launch roundup: Yahoo, wearables, Dual OS

The Consumer Electronics Show is big business. It runs in January each year, at the Las Vegas Convention Center, one of the sprawling venues for which Google provides Indoor Maps.

If you’ve never heard of CES, it’s where tons of new tech is debuted, from new tablets to robotics, new games to 3D printing.

Incidentally, CES has an interesting history that goes back to 1967. It was the place that technology such as the VCR first saw the light of day.

In the ‘90s, CES used to coincide with the AVN Adult Video awards; you must read a wonderful essay by David Foster Wallace, with lots of fascinating insight into both shows (the most popular venue at CES for a number of years was the Adult Software exhibition, but thankfully things have moved on since then, tech is even bigger business and attracts less of these crazy sideshows).

Anyway, I digress; let’s have a rundown of CES 2014 interesting product launches so far that might just affect the world of digital and marketing.

future shop

Reinventing, or perhaps just finessing, retail for 2014

What do customers want in a multichannel experience and how will technology help deliver it in 2014?

Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge.

Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers to retailers hoping to stay on consumer trend for buying habits.

Here are the best bits:

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