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Posts tagged with Targeting

Study: People find large targeted ads more creepy than effective

Congress has struck fear in the hearts of digital marketers that regulation will squash the potential of targeted ads. But something else might get in the way of online targeting's success: customer preference.

According to a recent academic study, big targeted ads online are actually no more effective than run of the mill banner ads. Combining the effectiveness of roadblock ads with targeting may seem like a no brainer to marketers, but web surfers aren't responding as expected.

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Publishers beware: audience targeting is not your friend

According to the 2010 Display Advertising Study conducted by Advertiser Perceptions on behalf of Collective Media, the number of advertisers planning to increase their spend this year on site-specific ad buys is greater than the number planning to increase their spend on ad networks.

The study, which was based on interviews with 420 advertisers, found that nearly half of the advertisers interviewed planned to spend more money this year with "spending increases limited to vertical content and video sites". While ad networks are also set to be the recipients of greater spending, the number was closer to a third of respondents.

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Design, timing and social media key to email marketers in 2010: report

Although the global economy appears to be on the mend, smart companies are finding ways to get the most out of their marketing efforts. For many, maximizing mailing lists is a good way to do that. Email marketing showed strong growth in 2009 and according to several surveys, a sizable percentage of companies will either increase or maintain their email marketing budgets in 2010.

Where should they focus their investments? As part of email marketing solutions provider StrongMail's latest Email Breakthrough Report, a team of email marketing veterans reviewed hundreds of recent email campaigns and came up with a list of trends that email marketers should be looking at in early 2010.

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Will Facebook's privacy blunder hurt advertisers most?

The self-inflicted wounds Facebook received from its new privacy setup are getting deeper as some users pull their information, and others quit the social network altogether.

While I think that a lot of the criticism being leveled at Facebook is hyperbole, Facebook's new privacy regime does represent an almost 180-degree turn for the world's largest social network.

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IAB begins new creepy campaign to fight off regulation online

The online ad industry is fighting back complaints that it violates consumer privacy with a creepy new ad campaign. Literally, new online ads defending online advertising tactics are running with the tagline "advertising is creepy."

Much of the confusion about the ongoing privacy wars online comes down to consumer ignorance on the matter. The Internet Advertising Bureau is hoping to change that with the campaign that launched today — set to reach every American online. But even confronted with the details of online advertising, will consumers listen?

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The future of ad networks and display advertising

Research for Econsultancy's 2009 Online Advertising Networks Buyer's Guide published this month has shown there is plenty of innovation within the display advertising sector even if there are too many ad networks without a distinct USP fighting for market share.

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Relevance makes the difference for display ads: report

What's the most important factor in the success of a display ad? Size? Placement? Not surprisingly, it's relevance.

That's according to a study conducted by publisher Condé Nast and research firm McPheters & Company.

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OpenX launches online ad market

OpenX, the London-based startup that offers the open-source ad server by the same name, is moving into the sales side of the advertising business with the launch of a new online ad market.

OpenX Market enables advertisers to bid for impressions on participating websites using an auction format.

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Facebook makes a major update

Facebook, which now has 190m users and continues its ascent as the world's largest social network, has rolled out a major update.

There are UI changes and new features alike and many are designed to put Facebook into the competition as talk of the 'real-time web' heats up.

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Google bows behavioral targeting as a two-way street

behavioral two way streetThey're calling it "interest-based targeting" rather than behavioral, but Google's finally allowing advertisers to target users based on what they've been surfing on the Web. With a twist. The company is handing over both tools and power to consumers who can find out why they're being served the ads they see, and also opt-out of the targeting by segment (if not entirely).

The program's still in beta (and beta at Google can last a long, long time). But once publishers get on board, consumers will have the option of viewing the categories they've been placed in: expectant mother, say, or travel. While they have the option of opting out of the program entirely, they can also opt out on a bucket-by-bucket basis, which may provide incentive for them to stick with the overall program.

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