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Posts tagged with Subscriptions

10 tips for B2B freemiums

Making money providing a free online service is still the sexiest option for many entrepreneurs and business owners, but generating revenue by charging users is increasingly sexy too.

As such, it's no surprise that in recent years many companies have sought the best of both worlds through the so-called 'freemium' model.

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In run up to Windows 8, Microsoft unveils a new Office

Microsoft is making big, bold bets on its new operating system, Windows 8, which is set for release later this year.

Windows 8 is, in large part, Microsoft's response to a world that is increasingly mobile, and in which tablet devices may be competing with desktops for consumers' computing time.

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Sky finally launches its internet TV service, NOW TV

In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.

Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.

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Can China's Twitter thrive with paid premium features?

Despite speculation that it might have the opportunity to develop a revenue model in which users pay directly for their use of its service, Twitter has made it clear in the past couple of years that it's going to make its money with advertising.

Only time will tell if that proves to be a wise move, but for those of us who wonder about what might have been, a similar service in Asia may provide an interesting case study.

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Can Google take on cable with paid YouTube subscriptions?

Google's acquisition of YouTube may prove to be one of the savviest in internet history. Although some believed it appeared rich at the time, ask any of the companies that could have purchased Facebook for $1bn-plus less than a decade ago, and they'd probably tell you that sometimes, eleven figures is cheap.

But a big part of the reason YouTube has been so successful following its acquisition by Google is that the search giant continues to invest heavily in its development. The company is working with Hollywood to produce original content, and has made great strides over the years in inking licensing pacts with content creators.

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Google launches in-app subscriptions on Google Play

For developers building mobile and tablet apps, in-app billing is an indispensable monetization tool.

After all, it's often easier and more profitable to give an app away for free and then charge for extra features. This is particularly true for gaming apps.

But there's another monetization tool that many developers, particularly those building content-rich apps, have been eying: in-app subscriptions.

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Subscriptions 101: Three steps to recurring revenue

It’s been called the best business model in the world. And subscriptions aren’t just for media businesses.

Gartner forecasts that by 2015, 35% of Global 2000 companies with non-media digital products will generate up to 10% of their revenue from recurring models. Are you ready?

Ongoing monetization is a key part of disruptive digital selling. Consumers flock to these businesses because they offer a superior product experience, enable costs to be amortized, and provide a guarantee that vendors will always work hard to ensure their satisfaction.

In return, enterprises maximize customer loyalty, secure predictable revenue, and often gain a significant competitive advantage.

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Adobe takes CS6 into the cloud with Creative Cloud

Software is a multi-billion dollar industry but that doesn't mean it hasn't changed dramatically in the past several years. From the rise of the app store to software-as-a-service, how software is bought and sold has been evolving rapidly.

That creates both opportunity and challenges for software's biggest players.

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Music industry agrees to new mechanical royalty rates deal

There is little doubt that digital is the future of music. The CD may not be dead, but it might as well be.

Its replacement for millions of consumers has been digital music services of various kinds, ranging iTunes and the Amazon MP3 Store to Pandora and Spotify.

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In-app purchases, subscriptions coming to Amazon's Appstore

Google may have plenty of reasons to be proud of its Android operating system, but when it comes to the Android ecosystem, another company may actually be having more success selling Android apps than Google is.

That company is Amazon, which last year launched its own Android app store, dubbed Amazon Appstore.

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New York Times cuts free articles to 10 per month

Can paid content save newspapers? For many newspapers, there is good reason to be skeptical.

But trying to get readers to pay for content is a necessary move and naturally, major dailies like The New York Times are having an easier go of it.

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Are newspapers in the US doomed?

The past decade has been tough for newspapers, but many newspaper execs are arguably more upbeat about the future than one might expect.

There may be a need for that optimism, but it might also be completely unfounded if new figures about newspaper revenue in 2011 are any indication.

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