Posts tagged with Subscriptions

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Six things that make a good subscription service

In my right hand I have a mug of Brazilian coffee (Fruit and Nut Espresso).

The coffee was delivered through my letter box yesterday, courtesy of Pact Coffee, one of many coffee subscription services.

However, Pact doesn't like to think of itself as a subscription service. Its founder, Stephen Rapoport, believes many subscription services work for the business but not for the customer.

So, if the model is often abused, just what makes a good subscription service?

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Seven ways publishers are addressing ad blocking

For publishers, few topics are as pressing as the rise of ad blockers.

And for good reason: ad blockers are disrupting publishers' ability to monetize their content through the model that was largely responsible for fueling the rise of online publishing in the first place.

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now tv banner

Cancelling a subscription: how brands should seize the moment online

Sky TV might be getting a lot of bad press for its kafkaesque cancellation process, but its online service, Now TV, is demonstrating best practice.

We covered the UX of subscription cancellation back in 2013, but I thought I'd post an update here, showing you Now TV's simple but resourceful cancellation process.

It's at the point of cancellation that a customer is potentially most frustrated. The challenge is to ease them to the exit whilst offering them compelling reasons to stay.

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Ad blocking forces IAB to admit "we messed up"

Ad blocking isn't new, but thanks to grim statistics that make it clear consumers are only getting more aggressive in trying to thwart online ads, some in the industry are starting to worry.

Really worry.

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the sun

How do five popular newspapers do mobile app subscriptions?

How do The Sun, The Times, The Guardian, The New York Times and The Wall Street Journal manage subscriptions through their mobile news apps?

I've taken a tour through each, despite their slightly different paywall or subscription models. See which you think is finessed and which could do better.

For more information on publishing check out the publishing tag on the blog.

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Coming soon: paid YouTube channels?

When Google purchased YouTube for $1.65bn in late 2006, some wondered whether the acquisition would be the Web 2.0 equivalent of Yahoo's ill-fated billion-dollar purchase of Broadcast.com during the first .com boom.

It was hard not to be somewhat skeptical: YouTube was an expensive operation to run and was facing the same type of legal assault from Hollywood that basically killed Napster 1.0 years earlier.

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Walmart experiments with food subscription service

Walmart may be the 800-pound gorilla of brick-and-mortar retail, but gorillas are capable of moving faster than it appears, and Walmart has proven that it's no slouch when it comes to digital.

From its adoption and use of social media to acquisitions of startups and digital agencies, Walmart may not be on the verge of dethroning Amazon, but it's clear that the retail giant believes the internet is a big part of its future.

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HBO makes friends with cord cutters...in Scandinavia

For consumers in the United States wanting to give HBO their money for a subscription that doesn't require a cable bundle, the popular cable network delivered bad news earlier this year: thanks, but no thanks.

But HBO's response to the grassroots Take My Money, HBO! campaign didn't answer the question: can HBO ignore cord cutters forever?

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10 tips for B2B freemiums

Making money providing a free online service is still the sexiest option for many entrepreneurs and business owners, but generating revenue by charging users is increasingly sexy too.

As such, it's no surprise that in recent years many companies have sought the best of both worlds through the so-called 'freemium' model.

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In run up to Windows 8, Microsoft unveils a new Office

Microsoft is making big, bold bets on its new operating system, Windows 8, which is set for release later this year.

Windows 8 is, in large part, Microsoft's response to a world that is increasingly mobile, and in which tablet devices may be competing with desktops for consumers' computing time.

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Sky finally launches its internet TV service, NOW TV

In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.

Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.

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Can China's Twitter thrive with paid premium features?

Despite speculation that it might have the opportunity to develop a revenue model in which users pay directly for their use of its service, Twitter has made it clear in the past couple of years that it's going to make its money with advertising.

Only time will tell if that proves to be a wise move, but for those of us who wonder about what might have been, a similar service in Asia may provide an interesting case study.

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