Posts tagged with Strategy

Australian retailers in high spirits during the lead-up to Christmas

Australian retailers are entering into the Christmas season with high spirits, but few expect to see more than 2% of sales from their online channel, according to a new Deloitte report. 

The Christmas Retailers’ Survey 2012 found many interesting trends regarding the current state of retail in Australia, yet the key issue within the findings appeared to be that online is still not a top priority for retail heads. 

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Why is mobile important for B2B marketing?

I think it was five years ago that someone first asked me what the use of mobile was within B2B Marketing. Then I struggled to think of anything worth reporting.

In those dark days before the iPhone transformed our lives, there was little purpose in using SMS or primitive applications within businesses.

However, the tide has turned and now mobile presents a huge number of opportunities for B2B marketers, and as with consumer marketing, those who do not get on board run the risk of falling behind more nimble competitors.

So why is mobile so important?

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State of digital marketing in Asia-Pacific [Infographic]

Adobe and the CMO Council recently released their Digital Marketing Performance Dashboard 2012 report, which highlights the state of digital marketing in the Asia-Pacific region.

Unfortunately the report found that while interest in digital marketing is high, many countries are lagging behind when it comes to ROI metrics, talent and digital strategies.

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Content and curation are changing integrated digital marketing

This is a quick post with some key takeaways from one of Econsultancy’s smaller conferences, Digital Shorts.

The theme of the day was content marketing, a hot topic and a phrase that ‘isn’t as well defined in the U.K. as it is in the U.S.’ according to Econsultancy guest blogger Kevin Gibbons, UK MD of BlueGlass.

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Expert opinion: post-Click Frenzy Australia

Click Frenzy launched yesterday evening but, as the mainstream press seem to be eager to make noises about, the first few hours were hit by technical difficulties, which many consumers found to be a frustrating experience. 

But, what many people are generally overlooking is that there was an unprecedented demand for the event, with reportedly 5% of the Australian population (some 2m users) landing on the Click Frenzy site in the first few minutes – something that seems to have been genuinely unexpected and underestimated. 

We caught up with some industry experts on the frontline of e-commerce in Australia, to get their take on the turn of events… 

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How Australian retailers can win the retail war this Christmas

Christmas is just over a month away and retailers should already have their festive marketing plans in action. 

Marketing company Responsys has even warned Australian retailers that they only have until November 19 to roll out their competitive offerings or they face losing out to their US counterparts. 

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Australia is about to get Click Frenzy

A huge online flash sale will be taking place in Australia this Tuesday and already there are predictions it will attract some million shoppers and set a new online sales record. 

Event organiser Grant Arnott expects the event to become a national phenomenon and says transactions could amount to tens of millions of dollars for local retailers.

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Online retail in Australia [Infographic]

As you may have read recently, Australian businesses have been lagging behind their foreign counterparts when it comes to going online and using social media.

A staggering 62% of Aussie retailers don’t have a Facebook page, 54% don’t use Twitter and don’t plan to change this in the next year, and 72% have no interest in Pinterest, despite experimentation and uptake in other regions

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Seven big in-house marketing challenges

The prominence of agencies in today's digital marketing ecosystem is not surprising: the digital marketing landscape is so complex and seemingly all-encompassing that moving forward alone simply doesn't seem like a viable option.

Agencies aren't perfect, however, and companies that believe they can simply outsource digital marketing to another firm often learn the hard way that it's not so simple.

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Deloitte Australia: Digital disruption [infographic]

As previously explored, the recent Digital Disruption report from Deloitte examines the impact of digital innovation on individual sectors, analysing how much change they can expect to experience in the years to come and how long they have to adapt. 

This accompanying infographic sets out some of their key findings, chiefly that the Australian economy will be facing greater digital disruption in the coming years, with businesses needing to begin planning strategic responses to this as soon as possible.

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Are Australian retailers still lagging behind online?

Apparently, the short answer to this question is yes. 

It seems that Australian businesses are still resisting going online, dismissing social media and refusing to divert their attention and budget away from traditional sales channels. 

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Deloitte Australia: Digital disruption - Short fuse, big bang?

According to a new report, one-third of the Australian economy faces major digital disruption in the near future and companies face watching 50% of their business perish if they don’t adapt to the digital changes quickly and efficiently.

The report by Deloitte titled ‘Digital disruption: Short fuse, big bang?’ looks at the impact of digital innovation on individual industries, analysing how much additional change they can expect to experience in the years to come. The report also speculates what time frame each industry has to adapt and how they should pull together the right strategic response to cope with these changes. 

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