Posts tagged with Strategy

Online retail in Australia [Infographic]

As you may have read recently, Australian businesses have been lagging behind their foreign counterparts when it comes to going online and using social media.

A staggering 62% of Aussie retailers don’t have a Facebook page, 54% don’t use Twitter and don’t plan to change this in the next year, and 72% have no interest in Pinterest, despite experimentation and uptake in other regions

3 comments

Seven big in-house marketing challenges

The prominence of agencies in today's digital marketing ecosystem is not surprising: the digital marketing landscape is so complex and seemingly all-encompassing that moving forward alone simply doesn't seem like a viable option.

Agencies aren't perfect, however, and companies that believe they can simply outsource digital marketing to another firm often learn the hard way that it's not so simple.

5 comments

Deloitte Australia: Digital disruption [infographic]

As previously explored, the recent Digital Disruption report from Deloitte examines the impact of digital innovation on individual sectors, analysing how much change they can expect to experience in the years to come and how long they have to adapt. 

This accompanying infographic sets out some of their key findings, chiefly that the Australian economy will be facing greater digital disruption in the coming years, with businesses needing to begin planning strategic responses to this as soon as possible.

0 comments

Are Australian retailers still lagging behind online?

Apparently, the short answer to this question is yes. 

It seems that Australian businesses are still resisting going online, dismissing social media and refusing to divert their attention and budget away from traditional sales channels. 

1 comment

Deloitte Australia: Digital disruption - Short fuse, big bang?

According to a new report, one-third of the Australian economy faces major digital disruption in the near future and companies face watching 50% of their business perish if they don’t adapt to the digital changes quickly and efficiently.

The report by Deloitte titled ‘Digital disruption: Short fuse, big bang?’ looks at the impact of digital innovation on individual industries, analysing how much additional change they can expect to experience in the years to come. The report also speculates what time frame each industry has to adapt and how they should pull together the right strategic response to cope with these changes. 

2 comments
Online Measurement and Strategy Report

Where are web analysts focusing their efforts?

In our newly released Online Measurement and Strategy Report, published in association with Lynchpin, one of the key trends to emerge was how the shortage of experienced analysts is impacting on the ability of businesses to gain the most value from their data.

3 comments

The 34 types of blog post that work wonders for Econsultancy

We’ve been blogging at Econsultancy for the past six years and it has been great for our company. I have long held the view that all businesses should have a blog.

Our blog now accounts for two thirds of site traffic and has claimed lots of valuable search placements on Google, which we’d otherwise have to buy. It also provides our social media manager with a bunch of fresh content to feed into the likes of Twitter and Facebook.

Furthermore, it has helped to grow awareness and perceptions of our brand, while establishing a warmer tone of voice than might otherwise be expected of a ‘consultancy’ (we’re actually a learning-based business, as opposed to an outright consultancy!).

When new writers start at Econsultancy I give them a handy cut out and keep list of blog post templates, which they can use for inspiration. Everybody gets writer’s block from time to time, and my checklist helps to provide a framework for the blog.

I have adapted these 34 ideas to make them less Econsultancy-centric, so that you can use them. I hope they prove helpful, whether you’re a writer, editor or content strategist.

7 comments

Social customer service: eight things to consider before you start

There is a need to step back and think strategically about your social customer service offering before you leap in and do it. 

By now, most brands realise that they can’t ignore it. They will probably have seen the case studies of people getting social customer service right and feel a slight sense of panic about getting it wrong as barely a week goes past without a social customer service failure going viral. 

But as Luke Brynley-Jones outlines in the previous link, though they know it’s important, so many companies are a long way off developing a coherent approach here, and for a multitude of reasons. 

2 comments

Q&A: Neil Perkin on structuring and resourcing for digital

Neil PerkinNeil Perkin is the consultant and author responsible for our recently published Digital Marketing: Organisational Structures and Resourcing Best Practice Guide.

Earlier this week, he blogged about the digital talent time bomb, which is one of the key themes emerging from his research.

Below, he answers some questions about digital recruitment and other topics covered in the guide. 

0 comments

Econsultancy publishes digital structures and resourcing report

Digital Marketing: Organisational Structures and ResourcingEconsultancy has today published an in-depth report entitled Digital Marketing: Organisational Structures and Resourcing aimed at senior marketers seeking to deal with the increasing complexity of the digital landscape and associated staffing challenges. The best practice guide has been written by blogger and consultant Neil Perkin, who previewed the key findings in front of 60 leading brands at the Savoy Hotel in London last week.

0 comments

The illusion of strategy

What does a good strategy look like? How can we recognise the right one when we see it? The problem is, even in retrospect it's hard to recognise a good strategy. As often as not, we end up creating a myth.

Successful organisations often point to a clear strategy underlying their growth. They analysed the market, identified leverage points, focused their resources on those points, and reaped the benefits. Their success is a reward for good strategy and hard work.

Or so they say. I don’t think it really happens that way.

6 comments

Are web designers failing restaurateurs?

Running a restaurant profitably may be one of the toughest challenges in business. But according to a scathing review of restaurant websites written by Slate's Farhad Manjoo, finding a good restaurant website may be even tougher.

In surveying a variety of restaurant websites, including some of the most notable in the United States, Manjoo came to a disappointing conclusion: they are, by and large, "horrifically bad."

9 comments