Posts tagged with Social

12 intriguing digital marketing stats from the past week

It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world. 

I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word. 

She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy digital marketing stats round-up.”

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10 of the best social campaigns & stories from February 2016

It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands. 

I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis. 

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14 best branded Instagram videos from February 2016

Another month has passed, and brands are just about starting to panic about those Q1 results. 

But fear not, for today I bring you the best of Instagram video – some light-hearted digital marketing fun to take your mind off the daily grind. 

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Our take on the top 10 most controversial ads of 2015

Some of the ads on this list might surprise you. What won’t surprise you is the British public’s unwavering ability to be offended by the innocuous, but let’s not get into all that.   

The Advertising Standards Authority (ASA) recently released its list of the 10 most complained-about ad campaigns in 2015, and while I find some of the inclusions quite surprising, I thought marketers could perhaps learn a thing or two from this list.

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Our 10 favourite digital marketing stats from the past week

Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’ 

So turn up that screen brightness, put your glasses back on and let’s do this thing. 

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The top 10 digital marketing stats of the week

Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.

Except for the weekly Econsultancy digital marketing stats round-up…

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10 delicious digital marketing campaigns from McDonald's

However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products. 

McDonald’s may have suffered in terms of both finance and reputation over the years, but when it comes to digital marketing the brand has achieved some pretty impressive results. 

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The rise of dark social: Everything you need to know

You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords. 

While potentially irksome to social media managers, dark social is somewhat less sinister than the above. 

It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms. 

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What is brand activation & why do you need it?

I’ll be honest: when I first heard the term ‘brand activation’ my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. 

But as I researched the term further I began to realise that it is actually quite an interesting topic, and that sometimes we actually just need a simple term with which to quickly and easily refer to things.  

In this post I’m going to go beyond the fluffy words and explore what brand activation is and how it could help your business. 

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11 intriguing US digital marketing stats from the past week

Welcome to another edition of our regular US digital marketing stats round-up. 

This week we’ll be covering Super Bowl 50 (obviously), mobile, emails, Valentine’s Day and much more. 

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13 unmissable digital marketing stats from the past week

‘Every accomplishment starts with the decision to read the weekly Econsultancy digital marketing stats round-up,’ is probably my favourite quote of all time.

It should be yours, too, if you want to be the next Bill Gates or Mark Zuckerberg. 

This week we’ve got some delightful digital marketing stats for you, from content marketing salaries to the rise of video, to poor ad viewability, shunned smartwatches, Six Nations rugby and much more.

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What is Peach & should marketers even care?

Rejoice! Yet another social network! They’re so common these days that if we reviewed all of them we’d do pretty much nothing else and our readers would drift away and the bosses would start getting fidgety and… well it just wouldn’t be pretty. 

So what makes Peach so special?

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