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Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty.
In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive.
This could be because they were dull, unimaginative or simply weren’t living up to their potential.
So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter...
A new report has revealed that 7 out of 10 Australian businesses are using social media to deliver customer service, but only 3 in 10 customers are looking to interact via these platforms.
The adoption of social media by businesses is not new, in fact having an online presence is now the norm with even small businesses jumping on board, but a new study highlights that there is quite a large disconnect in Australia between how consumers use social media and what businesses expect from them.
One of the main challenges I noted was that it can be tricky for charities to come up with interesting content, especially if they are dealing with difficult or sensitive causes.
With this in mind, I thought it would be useful to look at how non-profit organisations can get started on Twitter and use it to raise awareness or funds.
This not meant to be a comprehensive list for defining a social media strategy, but rather a set of tips and talking points to help those that just starting out on Twitter or are looking to improve their social marketing...
While it’s only one facet of our social output, Twitter often offers us a good overview of general trends in site traffic and response for Econsultancy, making it a good benchmark for content marketing performance.
A while ago I wrote about identifying and addressing the churn from your Twitter account, and it feels to me as though this churn highlights a more widespread problem with content marketing: The need for consistency.
Investing time and money on social media is necessary for all types of businesses nowadays.
Here are nine examples of small businesses using social media for branding.
Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion.
Naturally SEOs were the first to jump on Content Marketing as content and links are so intrinsically linked to success, but there’s a lot more to it than SEO.
So to try and ease this confusion I spoke to our resident SEO specialist, David Freeman and we came up with this advice.
Posting images to Facebook, answering customer queries on Twitter and blogging industry articles has become a regular part of life for many Australian businesses and it looks like this year will see the time spent on social media grow even further.
Bibby Financial Services Australia conducted their bi-annual study of over 200 small businesses in February 2013 and found that a huge 78% are planning to up their time spent on social media in the coming 12 months, highlighting just how important the channel has become.
The study also found that those most likely to use social media are entrepreneurs aged between 18 - 39, with a 66% take up, while just 39% of leaders aged 40 - 64 use the medium.
Social and mobile have been around for a while now, but there are still a lot of dad dances out there.
Count how many of these you agree with...
Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media.
The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local minnow to global brand, as well as the transparency and range of the conversation.
The joint Accenture Interactive and Econsultancy roundtable was no exception, with over 25 companies represented from a mixture of multi-national, to local innovator and from B2C to government sector.
Building relationships with bloggers can be time consuming, but if done with integrity it can bring fantastic success to a brand in the way of genuine advocacy.
Quite simply, if you take the time to engage with bloggers in the correct manner, then bloggers in turn will engage with your brand as part of a mutually beneficial relationship and more often than not, go above and beyond what they’re asked to do.
It seems Australians are in love with giant bananas, television, food and shopping when it comes to Facebook, with the Bananas in Pyjamas Facebook page reigning in an impressive 2,032,296 fans during February 2013.
This number is almost double that of the second favourite Australian Facebook Page, Bubble O’Bill Ice Creams, which showed off a fan base of 1,272,089. Pringles Australia was just slightly behind with 1,259,733 fans, according to the latest Australian Facebook Performance report.
One in five (20%) consumers believe that hashtags are primarily useful for finding information on brands and products, though the most common use is for identifying trends (30%).
The findings come from a RadiumOne survey into consumer attitudes towards hashtags, which also revealed that out of the 58% of respondents that said they use hashtags, more than two thirds (70%) said they use them on a mobile device.
Unfortunately this question is slightly flawed as it appears that respondents were forced to answer either desktop or mobile, as if it’s impossible for a person to use hashtags on both devices, but it does at least indicate that people use them more frequently on their mobile.
Unsurprisingly, the report found that consumers would be more willing to use product-related hashtags if they were rewarded with discounts.